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DoD Safe Helpline. [Enter name of training/conference]. [Enter Name] [Enter title]. Agenda Need Description Website Homepage Overview Communications Products Contact Information. Need Problem - PowerPoint PPT Presentation

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DoD Safe Helpline[Enter name of training/conference]

[Enter Date][Enter Name] [Enter title]

Thank you for allowing me the opportunity to speak to you today.01AgendaNeedDescriptionWebsite HomepageOverviewCommunications ProductsContact Information

This briefing will provide a quick overview of the DoD Safe Helpline.12NeedProblemNeed to provide victims with anonymous crisis support, information about reporting securely, and 24/7 worldwide service referrals

SolutionProvide additional channels to seek resources and crisis support anonymously, 24-hours-a-day, 7-days-a-week, worldwide to Service members of the DoD communityIncrease the likelihood of victims reporting their sexual assaults and obtaining needed services and careProvide the Department with an additional indicator in systemic gaps through aggregate data collection

Department of Defense (DoD) Sexual Assault Prevention and Response Office (SAPRO) knows that less than 20 percent of sexual assaults are reported to the Department and seek help.

The Defense Manpower Data Center (DMDC) 2010 Workplace and Gender Relation Survey of Active Duty members tells us some of the reasons victims cite for not reporting.

Topping the list includes having their personal identity threatened and not wanting anyone to know, so the Department knows that anonymity and confidentiality are two key issues we need to address in solving this problem.

By encouraging reporting of sexual assault, the Department desires to increase the number of victims who access care and services.

In 2008, SAPRO began with the idea of establishing a universal hotline to facilitate victim reporting. The result is the DoD Safe Helpline - This service allows Service members of the DoD Community to receive:

Live, one-on-one crisis support and referrals to resources anonymously; and 24/7, worldwide immediate support.

The Department believes these additional avenues for victims to seek help will increase the likelihood of reporting and will ensure they get the care they need. This may also increase the likelihood that more victims will file Unrestricted Reports so that more offenders will be held accountable.

The Department is able to gather high-level demographic data, to include Service affiliation, to informally measure the prevalence of sexual assault and the type of care or resources provided to victims, which will assist the Department in identifying systemic gaps in victim response.23DescriptionProgram Name: DoD Safe HelplineTagline: Sexual Assault Support for the DoD CommunityWebsite Address: www.SafeHelpline.orggPhone Number: 877-995-5247 (also supports DSN)Texting Code: 55-247 (inside the U.S.), 202-470-5546 (outside the U.S.)Key Messages: Worldwide, 24-7 Access, Confidential, Anonymous, Live 1-on-1 HelpMessaging of Services: Click, Call, TextColors: Teal, Yellow, Purple

All elements researched based The program name, tagline, URL address, phone number, SMS code, key messages, and colors were created based on extensive feedback from the 93 Service members, Sexual Assault Prevention and Response Coordinators (SARCs), and Sexual Assault Prevention and Response Victim Advocates (SAPR VAs) who participated in Discussion Groups held in the summer of 2010.

The program name does not include the term sexual assault as discussion group participants did not feel that they would gravitate towards a name with the term in it.

Participants preferred safe as it conveys security, comfort and safety. They also liked helpline as it is clear what it is providing: help. Line can also be a telephone line or an internet connection.

The tagline was created to include sexual assault as these words are not in the program name.

Discussion group participants also felt it was important for individuals to be aware that Safe Helpline provides assistance to the DoD Community, which includes Active Duty, National Guard, Reserve and Coast Guard Service members.

The phone number and texting code were chosen to emphasize the 24-7 access and should be easy to remember.

Key messages which discussion group members felt were important are worldwide, 24-7 access, confidential, anonymous and live 1-on-1 help.

Click, Call, Text is how the services of Safe Helpline will be communicated to the public.

Services can be easily accessed by clicking onto www.SafeHelpline.org, calling 877-995-5247, or texting 55-247 (inside the U.S.), 202-470-5546 (outside the U.S.). The phone number has a built in DSN capability, so that one number provides worldwide access.

After being shown 12 distinct colors, ranging from dark to light and military to non-military, Discussion Group participants gravitated towards turquoise, yellow and purple.

Participants voiced strong dislike for the camouflage patterns of the military colors and did not want those patterns used in the program branding stating they felt the camouflage related too closely to the military and might appear that information is being shared with chain of command.

Teal brought feelings of calm and comfort and a feeling of hope. Its also a color that represents sexual assault during Sexual Assault Awareness Month. Yellow signified brightness, happiness and positivity (in receiving help). Purple represents Joint and brought an element of darkness to the light color palette.

34Website Homepage

Much attention was given to the design of the Safe Helpline website.

Discussion group participants provided insightful and enlightening feedback and expressed very strong opinions about what they would like to see included in the Safe Helpline homepage:

A simple homepage with options to get help easily seen and front and center,

The toll-free number displayed on the homepage so that users dont have to go to additional pages for that information,

The options for help are clear and easy to understand,

Background and informational data is provided on internal pages rather than the homepage,

The overall design is simple and easily loaded onto any computer or Smart Phone,

The menu bar is easily accessible to navigate through the Safe Helpline website quickly, and

The look and feel exude professionalism and builds confidence in the quality of help offered.

Based on website usability testing, we also updated the website design.

Usability testing was conducted with 25 users (15 military, 9 non-military, 2 SARCs, and 1 SAPR VA). 75% were female and 90% came from the target demographic of age (18-24 year olds). We tested for 3 things: confidence, professionalism and quality of helpbased on look and feel of the website.

The testing of 25 people is valid, based on a Jakob Nielsen study which found that the best testing results come from testing no more than 5 users.45OverviewCrisis support service for adult Service members of the DoD community who are victims of sexual assault

Available 24/7 worldwide, users can click, call, or text for anonymous and confidential support

Provide warm hand-off transfers to Sexual Assault Response Coordinators (SARC), Military OneSource, National Suicide Prevention Lifeline, and civilian sexual assault service providers

Provide a military and veteran-specific resource dashboard available 24/7 and information on benefits, resources, and referrals

Victim support is a key component of the DoD SAPR Policy. As part of victim care, Safe Helpline as a crisis support service the DoD community who are victims of sexual assault.

The services provided by Safe Helpline are available to adult Active Duty, National Guard, and Reserve members consistent with DoD SAPR Policy as well as Coast Guard and Transitioning Service members.

Available 24/7 worldwide, users can click, call or text for anonymous and confidential support.

An online hotline with anonymous chat capability, which enables victims to reach out to receive one-on-one help via an instant-messaging type format.

A telephone hotline to provide live one-on-one support, advice, reporting information, and referrals.

An texting service to provide automated referrals to SARC, legal, medical, spiritual, military police, Veterans Affairs (VA), and civilian resources.

Safe Helpline staff also provide a warm handoff to visitors who would like to be directly connected to a resource referral.

A staff dashboard offers military and veteran-specific resources available 24/7 and information on benefits, resources, and referrals. 56Overview (cont)Provide texting referral service to SARCs, legal, medical, spiritual, military police, Veterans Affairs (VA), and civilian resources

Easily accessible smartphone application and mobile format

Administered by the Department of Defense via a contract with the non-profit Rape, Abuse & Incest National Network (RAINN), the nations largest anti-sexual violence organization

Launched in April 2011

The texting service has been expanded to include not only SARCs but other responders as well.

Also, we recently launched a mobile format and application.

The Safe Helpline is administered by the Department of Defense via a contract with the non-profit Rape, Abuse & Incest National Network (RAINN), the nations largest anti-sexual violence organization.

67Communication Products (found on www.sapr.mil)

Tri-fold Brochure

Poster SeriesWeb / Print Ads

Logo10 x 5 ft. Banner 30 Second PSA

Wallet Card/Key Chain Fob

Sticky Notes

MagnetSticker Thanks to the communication research that was conducted with Service members, SARCs, and SAPR VAs, DoD SAPRO was able to take the input provided by discussion group participants and put it to use in the creation of certain branding elements to include the logo, program name, key messages, as well as the website look and feel.

In April 2011, many of the items were shared electronically with the Service Public Affairs Officers (PAO) and SARCs in a Public Affairs Kit.

Today, all of the Safe Helpline communications materials can be found on www.sapr.mil. Items include:

SARC Guidance and Public Affairs Guidance,

FAQs and Background one pagers,

Logo files with Style Guide,

Files for the Banner, Sticker, Poster Series, Print Ads, Brochure, Web Ad Widgets,

Video Public Service Announcement,

Outreach Feedback Form, and

Incoming Briefing Slide and Safe Helpline Project Briefing Slides.

Additionally, SAPRO worked with the Defense Media Agency to create a 30-second PSA which aired on the Armed Forces Network channels around the world.78Contact InformationCLICK: www.SafeHelpline.org

CALL: 1-877-995-5247

TEXT: 55-247 (Inside the U.S.) * 202-470-5546 (Outside of the U.S.)

* Text your location for the nearest SARC, medical, legal, spiritual, VA, or civilian resources Please visit the Safe Helpline!8