dodge - dare days
DESCRIPTION
Dodge Dared Belgium taking a 50 meters VIPER-plunge.In 2007 the ‘Dodge Dare Days’ road show pit stopped 11 venues in Belgium.An eye-catching animation was chosen to make people stop, take a look and participate. The main attraction consisted of a Dodge-benji. A specially customized Dodge VIPER was being pulled up for an adrenaline drop of 50 meters. With each drop two persons took place in the car and the complete drop was filmed. All participants could download or forward their movie by the Dodge website.TRANSCRIPT
DodgeDare Days
Increase brand awareness of “Dodge” and its different car models and build traffic to the dealer. Classical open door days are no longer effective
Briefing
Central idea
Create an event full of adrenaline to generate a stopping power among the people
Tour route was determined. Each stop gave the local dealer stop gave the local dealer the opportunity to invite his prospects and clients
Central idea
Dodge Benji Jump was the biggest attraction
Side attractions with rodeo ride, contest & terrace
Every event day began with a Promo caravan (8 cars) driving
around the city. Later on the cars were parked near the Benji
Results
Good visibility and excellent brand name awareness
Good event organization appreciated by the car dealerscar dealers
Lots of free press
Lots of people participated in the event
Lots of click through on the website