does brand advertising exist?

11
Does Brand Advertising Exist? Spencer Altman Head of Business Consulting Webtrekk

Upload: spencer-altman

Post on 11-Apr-2017

94 views

Category:

Data & Analytics


0 download

TRANSCRIPT

Page 1: Does brand advertising exist?

Does Brand Advertising Exist? Spencer Altman

Head of Business ConsultingWebtrekk

Page 2: Does brand advertising exist?

That was branding. Its goal was not

conversion.

Page 3: Does brand advertising exist?

Source : iStock

Page 4: Does brand advertising exist?

Source : iStock

Page 5: Does brand advertising exist?

Source : iStock

Page 6: Does brand advertising exist?

Source : iStock

Page 7: Does brand advertising exist?

Source : iStock

Page 9: Does brand advertising exist?

Advertising : Attributing Conversions to Spending

With TV TrackingBefore TV TrackingFuture Tools &Methodologies

Page 10: Does brand advertising exist?

Source : iStock

Page 11: Does brand advertising exist?

Spencer AltmanHead of Business Consulting

Berlin, Germany

+49 (0)160 928 707 [email protected]

@spenceraltman

Amsterdam | Beijing | Berlin | Frankfurt | Madrid | Milanwebtrekk.com