does your lead generation need help - 7 ways to kick-start your lead gen today
DESCRIPTION
As a small business owner or Marcom manager, you’re under the gun to generate leads – quality leads. You need to improve your lead generation constantly. To remain competitive, your message must break through the noise and separate your company from the pack. Do that, and you’ll see leads skyrocket. How exactly do you do that? Easier said than done, right? The slides at the link identifies 7 ways you can start generating quality leads today -- more effectively.TRANSCRIPT
NEED HELP WITH LEAD GENERATION?
7 WAYS TO KICK-START YOUR LEAD GEN NOW
11/9/2014B2B Copywriting & Consulting
#1. KNOW YOUR CUSTOMER
• KNOW YOUR CUSTOMER INTIMATELY
• WHAT ARE HER FEELINGS, BELIEFS, DESIRES
• CONTENT SHOULD “HELP” NOT HYPE (JAY BAER)
11/9/2014B2B Copywriting & Consulting
#2. LISTEN TO YOUR CUSTOMER
• 9 OUT OF 10 MARKETERS DON’T LISTEN… ( (MARKETING PROFS SURVEY))
• ARE YOU LISTENING?
• COMMENTS AND QUESTION ON BLOGS
• RESPONSES TO NEWSLETTERS
• WEBSITE FEEDBACK
11/9/2014B2B Copywriting & Consulting
#3. HIGHLIGHT YOUR USP
• WHAT MAKES YOUR BUSINESS DIFFERENT?
• WHY IS YOUR PRODUCT/SERVICE THE
“PREFERRED” SOLUTION?
• HELPS CREATE POWERFUL & COMPELLING
MARKETING CONTENT
11/9/2014B2B Copywriting & Consulting
#4. BUILD YOUR BRAND
• HAMMER HOME:
• WHAT YOU DO & …
• HOW YOU DO IT
• BUILD YOUR BRAND – ONLINE AND OFF…
• PUBLISH MARKETING CONTENT THAT ENSURES:
CONSISTENCY, CLARITY AND CONTINUITY
11/9/2014B2B Copywriting & Consulting
#5. ALIGN YOUR MESSAGING
• DON’T PUBLISH CONTENT FOR CONTENT’S SAKE
• FOCUS CONTENT ON: REACH, ACQUISITION,
CONVERSION, RETENTION, AND LOYALTY
• GUARANTEES CONSISTENT MESSAGING
11/9/2014B2B Copywriting & Consulting
#6. ESTABLISH THOUGHT LEADERSHIP
• BECOME THE “GO-TO” PROVIDER OF INDUSTRY
ISSUES, TRENDS, IDEAS
• PUBLISH “AUTHORITATIVE” CONTENT: WHITE
PAPERS, SPECIAL REPORTS
• POSITION YOUR COMPANY WITH TIMELY &
USEFUL CONTENT
11/9/2014B2B Copywriting & Consulting
• OPTIMIZE CONTENT
• UNIFY CONTENT
• SAME MESSAGE ACROSS ALL PLATFORMS
• SAME MESSAGE ONLINE AND IN PRINT
• BENEFIT FROM SYNERGIES: 1 + 1 = 3
#7. OPTIMIZE & UNIFY
11/9/2014B2B Copywriting & Consulting
KICK-START YOUR LEAD GENERATION
• APPLY THESE 7 STEPS TO ACHIEVE LEAD GEN “EFFECTIVENESS”
• EMPLOY THEM “ONE-AT-A-TIME” TO STEP-UP RESULTS
• EMPLOY HOLISTICALLY “ALL-AT-ONCE” FOR MAXIMUM RESULTS
11/9/2014B2B Copywriting & Consulting
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B2B Copywriting & Consulting 11/9/2014
B2B Copywriting & Consulting/PH: 256-886-4684
This presentation was created by:
Alex MiloB2B Copywriter & Consultant“Helping generate leads for transportation & logistics companies”
Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time consulting and
writing B2B marketing content helping transportation and logistics companies develop and implement their lead
generation strategies.
He's also a certified professional logistician. He has over 25 years of transportation and logistics experience, having
worked in operational, customer service, and business development positions.
Connect with Alex on:
Google+
www.b2bcopywriting-alexmilo.com
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11/9/2014