doing business in rs
DESCRIPTION
Doing Business in RSTRANSCRIPT
Development
and Investment
Department
Doing Business in Rio
Grande do Sul Grande do Sul
Porto Alegre, March 2012
Marcus Coester - CEO
Rio Grande do Sul Development Agency - AGDI
Rev. 1
Outlook
• Wide range of opportunities in Brazil
• Sports events:
– World Cup 2014
– Olympics 2016
• Pre Salt and emerging offshore industry
• Agribusiness, equipment and technology• Agribusiness, equipment and technology
• New technologies: semiconductors, biotechnology
• Clean energy: wind power, biofuels
• National broadband programme
• Rio Grande do Sul mature and diversifiedindustry
• Universities and research infrastructure
• Highly trained labor force
• Quality of life
Brazil
• Population: 195 million(5th)
• Average age: 29
• Language: Portuguese
• Area: 8,514,877 sq km (5th)• Area: 8,514,877 sq km (5th)
• Coastline: 7,491 km
• GDP/PPP: US$ 2.172 trillion(8th)
• GDP per capita: US$ 10,800
• GDP growth for 2010: 7.5%
• Unemployment rate: 6.7%
Rio Grande do Sul
• 11 million inhabitants
• 95,5% literacy rate
• Capital City: Porto Alegre
• Life expectancy of 75 years
• Small business european• Small business europeanbackground
• Second health and hospital cluster in Brazil
• HDI: 0.832 (among 30 best countries)
• Unenployment rate: 4.5%
• Focus on sustainability andlong term projects
Main Markets
Paraguay
GDP: US$ 18.5 billion
Population: 6.5 million
Radius of 1.4
thousand km
Mercosur
GDP: US$ 2,608.8 billion
Population: 244.6 million
Brazil
GDP: US$ 2,172 bilion
Population: 193 million
Uruguay
GDP: US$ 48 billion
Population: 3.3 million
Argentina
GDP: US$ 370.3 billion
Population: 41.8 million
Population: 6.5 million
The Gaucho
Soccer
• World
Champions
• Grêmio 1983
• Internacional • Internacional
2006
• Brazilian
Champions
• Libertadores da
America
ChampionsGRE-NAL
Land of Presidents
7 presidents came
from Rio Grande do
Sul, including
President Dilma
RousseffRousseff
Getúlio Vargas (1930-1945)
Dilma Rousseff (2011-2014)
Governor Tarso Genro
• Rio Grande do Sul Governor 2011-2014
• Minister of Luiz Inácio Lula da Silva 2003-2010– Minister of Justice
2007-20102007-2010
– Minister of InstitutionalRelations 2006
– Minister of Education2004-2005
• Mayor of Porto Alegre 2001-2004
• Mayor of Porto Alegre 1993-1996
Development Structure
StateGovernor
Develop.Secretary
Finance
Develop.Council
Develop.Secretary
AGDI Badesul BRDE Banrisul
FinanceSecretary
Investor Office
• Coordination of Government Departments• Infrastructure
• Environment
• Taxes
• Financing
• Land• Land
• Interface with• Municipalities
• Business Associations
• Universities and Education
• Federal Government
• Permanent interaction between key actors in the investment process
Rio Grande do Sul
Industrial Highlights• 3rd largest industrial park of Brazil
• 1st center for agricultural equipment
• 1st center for transport equipment production
• 1st producer of leather and footwear
• 2nd center for metal products • 2nd center for metal products
• 2nd center for machines and equipment
• 2nd center for chemical products
• 2nd center for rubber and plastics
• 2nd center for furniture
• 2nd center for beverage production
• 4th center for food manufacture
• 4th center for vehicle production
Industry Geography
AGRIBUSINESS
METAL MECHANICAL
AND MACHINERY
ELECTRONICS
AND SOFTWARE
AUTOMOTIVE
OFFSHORE
AND SOFTWARE
WIND POWER
PETROCHEMICAL
Innovation and Quality
• PGQP - Industrial
Quality and
Productivity
Program since 1992
• Metrology Network
• International
Innovation
Conference – Porto
Alegre
Industrial Districts
• 5 state owned industrial districts
– Alvorada-Viamão
– Guaíba
– Bagé– Bagé
– Montenegro – Triunfo
– Rio Grande
• Regional/municipal industrial districts
• Technology parks
• Private industrial districts
Tecnosinos
Technology Parks
• In operaton– PUC
– Tecnopuc (60 companies)
– FEEVALE– Valetec (21 companies)
– UNISINOS– UNISINOS– Tecnosinos (53 companies)
– 10,000 people
• 10 other parks beingimplemented
• RS Tecnópole – R$ 12 million destined to park infrastructure
Research Centers
Universities and
Education• 111 undergraduation
and graduation
institutions
• 1.635 courses1.635 courses
• 125.557 students
• UFRGS: 625 research
groups / 15,000
persons
Universties Highlights
• Federal University of Rio Grande do Sul (UFRGS): 4th position overall.
• Pontifical University of Rio Grande do Sul (PUCRS): 3rd position among the private universities.
• University of the Vale dos Sinos (Unisinos): 4th position among the private universities. private universities.
• The Universities of Rio Grande do Sul has THE HIGHEST proportion of professors with master and doctor degree (75%) (Synopsis of the Superior Level Education – 2009 – MEC).
• The post-graduation courses offered by the Universities of Rio Grande do Sul in Computer Science, Engineering and Material Sciences are ranked among the best in Brazil (Triennial Evaluation CAPES - Ministry of Education 2010).
3,14
2,98
2,92
2,9
3
3,1
3,2
Weighed GCI- Universities
Univerisities
Qualification
2,81
2,68 2,67
2,4
2,5
2,6
2,7
2,8
2,9
RS MG PR SC SP RJ
GCI – General Courses Index
Sourcee: MEC/INEP – Censo da Educação Superior
32
2123
27
02125
30
35
PhD and Masters deegree scholarships for every 100 thousand inhabitants -
2010
R&D&I
17
2123
16
021
016
012
016
012
010
00
05
10
15
20
25
RS SP SC RJ PR MG
Fonte: GEOCAPES - 2010
Professionalization
Structure
113 institutionsofoftechnologicaland technicaltraining
001001
000001
001
001
Number of Senai units for every 100 thousand inhabitants
Technical Training
000
000000
000
000
000
000
000
RS SC MG PR SP RJ
Source: IBGE and State Senai sites (RS, RJ, MG, PR, SP).
1621,611504,41
1137,041070,32 1068,89 1054,67
800
1000
1200
1400
1600
1800
Average salary for the metal mechanic and automotive industry’s labor force
Average Salaries
0
200
400
600
800
SP RJ PR RS MG SC
Weighed average of salary costs of the last 6 months for Automobile technician, mechanical
engineer, automation engineer, vehicle builder, vehicle painter and assembly team operator
Source: RAIS – Ministério do Trabalho (Ministry of Labor)
Logistics
• InternationalAirports
• Regional Airports
• Roads• Roads
• Railroads
• Ports
• Pipeline
• Uniquewaterwayssystem
Agribusiness
• Premium beef
• Wine and grape juice
• Rice, soya and corn
• Dairy products• Dairy products
• Food
• Aviculture
• Fruit
Automotive
• More than 700 companies– GM
– Pirelli
– Parker
– John Deere
– Marcopolo– Marcopolo
– Guerra
– Randon
• More than 80,000 employees
• 12 % of Rio Grande do Sul’sindustrial GDP
• US$ 15,5 billion in sales in 2010
Emerging Industry
• Offshore
• O&G Equipment andServices
• Wind Power
• Genetic Engineering• Genetic Engineering
• Medical Devices
• Semiconductors
• Creative Industry
• Clean Technology
• Nuclear Medicine
• Functional food
Offshore Industry
• Ecovix (ERG I) –Construction of 8 FPSO hulls in Rio Grande
• Quip – Constructionof the P-55, P-58 andP-63P-63
• Estaleiro Wilson Sons – Shipyard for supply boats in Rio Grande
• Estaleiros do Brasil S.A. – Shipyard in São José do Norte
• IESA – Offshore yardin Charqueadas
Rio Grande Shipyard - Ecovix
Offshore Supply Chain
Raw materials
Metal-Mechanic
Electrical and
Electronic products
Equipment
Automation
Offshore yards
Heavy equipment
Heavy structures
Shipyards
Wind Power
• Established
– 9 wind farms: 282 MW
• Forecast 2014
– 44 wind farms: 1,056 MW
• Investments 2011-2014:• Investments 2011-2014:
– Brazil: US$ 10.5 billion
– RS: US$ 2.32 billion
• Potential
– Brazil: 143.5 GW
– RS: 15.9 GW
Semiconductors
• Ceitec
• HT Micron
• SMDH
• Others comming• Others comming
International
Cooperation• 2011
– Korea
– UKTI - SDI
– Chamber of Commerce
• AMCHAM
• AHK POA
• Brasil - Texas
– China Invenst
– IESingapore
– EDB Singapore
Mission to South
Korea
• May 26 to June 4, 2011
• 67 representatives
– State Government
– City Mayors
– Companies– Companies
– Universities
– Brazilian Embassy
– Banco do Brasil - Seul
• Business agenda
• MOU between FIERGS and KOMEA
• Brazil Partner Country
• Presence of Governor
Tarso Genro
• 350.000 Visitors, 4.200
ExhibitorsExhibitors
• 50 Companies from Rio
Grande do Sul, 16
Supported
• 3 Technolgy Parks
• Rio Grande do Sul
Seminar
Investiment
AnnouncementsSector Projects Estimated Value (R$ m)
Pulp & Paper 1 4.200
Automotive 8 2.973
Offshore 7 2.784
Oil & Gas Industry 2 1.690
Petrochemical 3 754Petrochemical 3 754
Agriculture Machinery 3 668
Agrobusiness 11 535
Semicondutors 1 370
Machines & Equipment 3 248
Electrical Equipment 5 192
Others 16 467
Total 60 14.881
Business
Opportunities• Infrastructure, housing and health: US$ 555 million
• Expansion of Aeroporto Salgado Filho (Porto Alegre): US$ 192 million
• Subway (Porto Alegre) estimate: US$ 1.36 billion
• Waterways Project of Mercosur: US$ 132 million
• Irrigation system (PAC-II): US$ 330 million
• Hydroelectric plants: US$ 2 billion
• Wind farms: US$ 2 billion
• Offshore industry: US$ 1.5 billion
• Automotive: US$ 1.5 billion
• Petrochemical: US$ 1.5 billion
• Pulp and paper: US$ 1.5 billion
• Estimated total: US$ 12.57 billion
Conferences and Tradeshows
in Rio Grande do Sul
March, 5 – 9 Expodireto – Não-Me-Toque - Agribusiness
March, 20-23 FIMEC - Novo Hamburgo – Shoes and Leather Eq.
March, 20-23 Feira do Polo Naval RS – Rio Grande - Offshore
March, 25-29 FIMMA - Bento Gonçalves – Furniture Equip.March, 25-29 FIMMA - Bento Gonçalves – Furniture Equip.
May, 15 – 17 BITS (Business IT South America) – Porto Alegre
Aug/Sept, 28 - 02 Expointer – Esteio - Agribusiness
October, 2 - 5 Mercopar Industrial – Caxias do Sul - Industrial
November Innovation Conference – FIERGS – Porto Alegre
Mercopar
• Subcontracting and Industrial Innovation Fair
• Caxias do Sul – October 2012
• Over 500 Exhibitors
• 30.000 Visitors
• Sectors• Sectors
• Industrial Automation
• Rubber
• Electrical and Electronic Products
• Energy and Environment
• Metal-Mechanical Industry
• Industria Services
Conclusions
• Consolidated industrial structure and skilled labor
• Emerging industry: offshore, wind power, semiconductors, medical devices...
• Plenty of investments and opportunities in diversifiedareasareas
• Production base for Brazil, Mercosul and other regions
• Hub for research and new technologies
• Focus on quality of life and sustainability
• Right time for planning and implementing new business
in Brazil and Rio Grande do Sul
sports, culture,
entertainment and
oudoor life
AGDI – Rio Grande do Sul Development Agency
Marcus Coester – CEO
Phone: +55 51 3288 6734
E-mail: [email protected]
Thank you!