Doing business in SpainAnna-Lena Göppel

Azbah Munajed Elisabeth Schlappa

We are Glener a German company from the renewable energy industry

We have received three offers for entering the Spanish market :

Wind park Small-Hydro plant Photovoltaic-PV plant

Aim of our project

GLENER

Stereotypes

What do German people think about Spaniards!

Housing crisis

High rate of unemployment

Growing national debt

Economic Crisis

Always loud speaking

A lot of body language

Friendly, open-minded

“If we can´t do it today we will do it tomorrow.”

Spanish mentality

Important intercultural elements

Personal contact is very important

You need a lot of time for the negociacions

A delay of about 10 minutes is neigther unusual nor uncordial

Improvisation instead of planning

Not familiar with the English language

When doing business…

Advantages and Disadvantages

of Spain for German investors

EU same currency no visa no residence financial boost

Prices for Spanish companies are cheap (crisis) – good aquisitions

Network of high quality modern infrastructures

Good possibilities in the sector of renewable energys

Advantages of Spain

Crisis (dark future?)

High corporate taxes (Germany: 15%, Spain: 30%)

Starting a business is complicated (Spain: 133, Germany: 98)

High bureaucracy

Disadvantages of Spain

Currentsituation for the

Spanishrenewable energy

industry

Rate of renewable energies at the generation of electricity in

Spain

Spain has invested a lot in renewable energies

Existing companies still get feed-in tariffs

Energy policy reform-> promotion of renewable energies

Positive aspects

No more feed-in tariffs for new plants

Renewable resources without control

Negative aspects

Financial evaluation

Internal Rate of Return (IRR)

Renewable energies will be more and more important

The Small-hydro electric plant is the most profitable

Spain offers good business opportunities!

Conclusion

MUCHAS GRACIAS

a vuestros profesoresNuria López Mielgo

andEnrique Loredo

Fernández