doing business in the cloud
TRANSCRIPT
Doing Business in the CloudPresented by Atiba Phillips
Managing Director INFOCOMM Technologies Ltd.
AGENDA
• The ICT Revolution – Inescapable!
• Cloud Computing
• Applications to the Tourism Sector
• Strategic Considerations for Businesses and
for Government
General Technology Trends
• Ubiquitous web presence
• Increasing rapid connectivity
• Increasing freedom with mobile devices
• 24/7 Service Expectations
• Electronic Commerce
• On-line applications
What is driving this shift?
• “… a change in perspective from seeing the computer as a box to seeing the computer as a door.”
Clay Shirky, Technologist2009
Cloud Computing
• Cloud computing is a paradigm of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them.
Source: Wikipedia
ICT Economics
• Costs of Paper, Ink & Postage are increasing!
• Costs of computer power, telecommunications and storage are decreasing!
Newspapers going bankrupt by the week (in Europe) while online search, news, blogging grows and grows
Local newspapers havemoved to targeton-line customers
ICT Economics
Why Should You Care?`
A superior experience for the visitors – enhanced growth and competitiveness of the Tourism Sector
The Tourist Experience in 2015
How do I Prepare?
Step 1: Use Your Website!!!
• The only expensive transaction is #1
• Generally, the more work that is in the customer’s hands, the greater the perception of service
• Your expense on hardware or software is not the key. It’s your usage that drives return on investment & business results.
Direct Web Click-to-Call
Click
Sales/Customer Service Reps
Exchange
Internet
• When a user clicks onto the Call Me button on the company’s Website, the user’s client makes a call to the company’s IP Exchange which routes the call to the PBX
Voice Over IP
• Extension Anywhere– Any phone (cell, home phone,
etc.) can act as an office extension– All standard extension features
available on remote device (transfer, conferencing, voicemail)
– Calls can still be controlled through desktop client
– Get your voicemail via e-mail!
14
Voice / e-Mail Integration
Voice Mails and Missed Calls Sent to
Outlook
Never Aim at the Target
• It Won’t Be There when You’re Done – i.e. be aware of the trends in the industry and plan for change.
Company-level Strategy Questions
• How can technology be a source of competitive
advantage for my business?
• Does technology related investment generate
additional income?
• How can technology be valued?
• How will technology change the value chain of
tourism activities?
State-level Strategy Questions
• How can tourism SMEs be motivated to invest in technology?
• How can technology help decision makers gain better information
• Does the case of Business tourism particularly technology impacted?
• Does technology (or lack thereof) affect Brand T&T?
Summary
• Don’t bet against technology• Technology is cheaper in the long run• Use your website!• Never Aim at the target
• How are you benefitting from the cloud?
Thank You!!!!
Atiba PhillipsMANAGING DIRECTOR INFOCOMM TECHNOLOGIES LTD.mobile:1(868) 683-6300e-mail: [email protected]: www.ict.co.tt
