doing business in the us: yes, you can!

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Ferry Building, San Francisco Welcome Sign, Las Vegas, Nevada

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Draft of the slide deck for my talk at VOKA on Friday, September 5, 2014: http://www.voka.be/oost-vlaanderen/opleidingen/2014/9/zakelijk-succes-in-de-vs/

TRANSCRIPT

Page 1: Doing business in the US: Yes, You Can!

Ferry Building, San Francisco

Welcome Sign, Las Vegas, Nevada

Page 2: Doing business in the US: Yes, You Can!

iText, an open source PDF library

Java

C#

Page 3: Doing business in the US: Yes, You Can!

Heat Map 2013 — Google Analytics

Page 4: Doing business in the US: Yes, You Can!

Sales 13Q1-14Q2: countries

Page 5: Doing business in the US: Yes, You Can!

First Open Source Release: 2000

Adobe Headquarters, San Jose, CA

Page 6: Doing business in the US: Yes, You Can!

First book: 2006

Digital Guru Technical Bookshop, Sunnyvale, CA

Page 7: Doing business in the US: Yes, You Can!

First IP Review: 2007

JRA Law, Pine Street, San Francisco, CA

Page 8: Doing business in the US: Yes, You Can!

First substantial revenue: 2009

Golden Gate Park Aquarium, San Francisco, CA

Page 9: Doing business in the US: Yes, You Can!

Company Structure

Shareholders: - Ingeborg Willaert (50%) - Bruno Lowagie (50%)

iText Group NV

°2008 Belgium IP, TM, Development

Marketing

iText Software BVBA

°2011 Belgium

Sales EMEA/Asia

iText Software Corp.

°2009 USA (CA/MA)

Sales Americas/Oceania

Board of Directors: - Peter Camps (chairman) - Ingeborg Willaert - Bruno Lowagie Advisory Board: - Andrew Binstock - Mark de Visser - Bernard Slede

Page 10: Doing business in the US: Yes, You Can!

First Visit to the US: 2010

Union Square, San Francisco, CA

Page 11: Doing business in the US: Yes, You Can!

Tip #1: Start a business in the US

Wall Street Bull, New York City, New York

Page 12: Doing business in the US: Yes, You Can!

LLC? C Corp? Double Tax? Transfer pricing?

Cable Car, Powel & Market, San Francisco, CA

Page 13: Doing business in the US: Yes, You Can!

iText’s first sales people

Guerneville, CA

Page 14: Doing business in the US: Yes, You Can!

Tip #2: Get a Social Security Number (SSN)

4th of July parade, Washington DC

Page 15: Doing business in the US: Yes, You Can!

You’ll need it when you buy a property

Pied-à-terre Lowagie-Willaert, Redwood City, CA

Page 16: Doing business in the US: Yes, You Can!

Tip #3: Build a Credit History

Bank of the West, Bush street, San Francisco, CA

Page 17: Doing business in the US: Yes, You Can!

Where to start?

Grand Canyon, Arizona

Page 18: Doing business in the US: Yes, You Can!

Where to find help?

Chinatown Gate, San Francisco, CA

Page 19: Doing business in the US: Yes, You Can!

Tip #4: iMinds ̶ Go Global

Plug and Play Tech Center, Sunnyvale, CA

Page 20: Doing business in the US: Yes, You Can!

Office space? You may not need it!

Plug and Play Tech Center, Sunnyvale, CA

Page 21: Doing business in the US: Yes, You Can!

Connections!

Plug and Play Tech Center, Sunnyvale, CA

Page 22: Doing business in the US: Yes, You Can!

Tip #5: BelCham

Manhattan, view from the Empire State Building, New York

Page 23: Doing business in the US: Yes, You Can!

Tip #0: Meet people!

Los Gatos, CA

Page 24: Doing business in the US: Yes, You Can!

Digital Detox Social Hike

Los Gatos, CA

Page 25: Doing business in the US: Yes, You Can!

Pitch! Pitch! Pitch!

Los Gatos, CA

Page 26: Doing business in the US: Yes, You Can!

Go to events

Community Leadership Summit- West, Santa Clara, CA

Page 27: Doing business in the US: Yes, You Can!

Tip #6: Visit meetup.com

Community Leadership Summit- West, Santa Clara, CA

Page 28: Doing business in the US: Yes, You Can!

Where to stay?

Oakwood Apartments, Mountain View, CA

Page 29: Doing business in the US: Yes, You Can!

Where to stay?

Country Inn & Suites, San Carlos, CA

Page 30: Doing business in the US: Yes, You Can!

Tip #7: Flanders Investment & Trade

Logan Airport, Boston, Massachusetts

Page 31: Doing business in the US: Yes, You Can!

Tip #8: Beware of Cultural Differences

Pied-à-terre Lowagie-Willaert, Redwood City, CA

Page 32: Doing business in the US: Yes, You Can!

Guns are Good; Subsidies are Evil

The Fish Market, Palo Alto, CA

Page 33: Doing business in the US: Yes, You Can!

What about politics?

The White House, Washington DC

Page 34: Doing business in the US: Yes, You Can!

Deep down, Americans love Europe

Castello Di Amorosa, Calistoga, CA

Page 35: Doing business in the US: Yes, You Can!

But when in America…

Safeway, Redwood City, CA

Page 36: Doing business in the US: Yes, You Can!

Go with the flow

Castello Di Amorosa, Calistoga, CA

Page 37: Doing business in the US: Yes, You Can!

Tip #9: Be a Member

Page 38: Doing business in the US: Yes, You Can!

Don’t be afraid of the big boys

SAP, Palo Alto, CA

Adobe HQ, San Jose, CA Oracle HQ,

Redwood Shores, CA

Page 39: Doing business in the US: Yes, You Can!

Yosemite National Park, CA

Make “Resilience” your middle name

Page 40: Doing business in the US: Yes, You Can!

Tip #10: Hire US employees

Boston, Massachusetts

Page 41: Doing business in the US: Yes, You Can!

But beware of the time difference

San Francisco Bay, CA

Page 42: Doing business in the US: Yes, You Can!

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them. (Henry David Thoreau)

Personally I’m always ready to learn, although I do not always like being taught. (Winston Churchill)

A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. (Frank Herbert, Dune)

Men who are doers can also be thinkers, but the thinking is done on the move, in the midst of events. (Colleen McCullough, The October Horse)

There are people that fish, and those who just disturb the water. (Chinese proverb)

Do or do not... There is no try (Yoda)

Oracle HQ, Redwood Shores, CA