doing global business a power of good - ikn the patronage of h.h. sheikh maktoum bin mohammed bin...

Under the patronage of H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Dubai Deputy Ruler

www.middleeastelectricity.com

7-9 February 2012Dubai International Exhibition CentreUnited Arab Emirates

Doing globAl bUSinESSA PowER of gooD

Middle East Electricity | 7-9 February 2012 | Dubai International Convention & Exhibition Centre

Tap into the wealth of opportunities in this market ConTaCT us ToDay

ThE ExhIbITIon Middle East Electricity is the international meeting place for the energy industry.

Now in its 37th year, Middle East Electricity attracts over 1000 exhibitors from 58 countries and 14,000 visitors from 117 countries.

Middle East Electricity covers all sectors of the energy industry, specifically power, new & renewable energies, nuclear energy, lighting and water.

InDusTry DEvElopMEnTs In ThE GCC

The UAE will post a nearly 40% growth in electricity generation up to 2020 to match the growing demand.

In July this year, it was announced that the GCC will be investing over US$300 billion in power generation until 2020: The UAE will invest US$74 billion Qatar will spend US$125 billion in new energy projects Saudi Arabia, which is currently facing a domestic energy demand that is growing

twice as fast as its economy, will invest US$100 billion in power projects Kuwait has plans to invest US$27 billion

Gulf power generation is forecast to rise 18% by 2015 and the UAE will account for 7.33% of MENA power generation by 2015. The UAE has recently announced that private sector investments in renewable energies will reach US$100 billion by 2020.

The GCC countries are powering ahead with their nuclear plans, with the UAE set to issue a global tender for nuclear fuel purchase, whilst Saudi Arabia is in talks with the US on their ‘123 Agreement’ – a civilian nuclear trade deal. Jordan has also recently announced that they are beginning the selection process for the construction of their first nuclear reactor.

ElsEwhErE In ThE rEGIon

Iraq: 10 new power plants at a cost of US$1.2 billion are being constructed in Iraq. These 10 power plants will generate a total capacity of 1,000 megawatts.

Egypt is continuing its solar plans with the construction of a 100 MW solar power plant in Kom Ombo, at a cost of US$525 million. The project is expected to be completed in 2014.

Jordan: The East Amman Independent Power Project is underway, set to cost US$600 million and be completed in Q4 of 2014.

“This is the most important exhibition for us, we have 30 companies participating this year (2011) and this is a good show which allows us to make new contacts and we are very proud to come here.”

Sofiane OuffaEnergy Project Manager, UBIFRANCE

Exhibitors’ View of MEE 201198% stated that the event was successful in meeting their objectives

98% were satisfied with the quality of visitors

95% stated that the event greatly increased their business prospects

94% recommend exhibiting at MEE

DoInG Global busInEss a powEr oF GooD

+971 4 336 5161 | [email protected]

Top rEasons To ExhIbIT aT MIDDlE EasT ElECTrICITy

Establish new business contacts Demonstrate your products and services to a proven high quality audience Support local partners and network with key buyers Launch new products and services Source new suppliers or partners Increase sales/market share Establish a presence in a new market Monitor activity of competitors Look for a local agent/representative

Established brands such as Eaton, Siemens, Perkins and Cummins regularly exhibit at Middle East Electricity as it is the premier power event in the region and provides the best way to infiltrate the regional markets and promote their companies.

bE parT oF ThIs ExCITInG TIME For MIDDlE EasT ElECTrICITy.

The 2012 event is expected to attract over 1200 exhibitors including:

Al Babtain Power & Telecommunications ELT - Especialidades Luminotecnicas, S.A. Perkins Engines Company LtdBahra Cables Fael Luce SpA Phoenix ContactBorsan Elk San Tic Ltd Sti Himoinsa S.L Prysmian Cables & SystemsCooper Industries HS Switchgear Rittal Middle EastCummins Hyundai Heavy Industries Co. Ltd. SDMO IndustriesDucab Lucy Switchgear Thomas & BettsEmerson Megger Volvo PentaEmirates Transformers Nexans Zpso Rosa Stanistaw Rosa

Point your smartphone camera at the graphic and view the booking form

“Middle East Electricity is a leading global event which keeps you updated with the latest technology, industry news, products and provides an excellent opportunity to meet international business partners”

Arabinda RoyElectrical Engineer, Federal Electricity and Water Authority (FEWA)

For 2012, ThErE arE EvEn MorE rEasons To ExhIbIT

Royal Patronage - Middle East Electricity is honoured this year to receive patronage from H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Dubai Deputy Ruler

A brand with pedigree - 37 years of support for the energy industry Meet a global audience from six continents - visitors to the 2011

event came from 120 countries Financial Commitment - investment in new show features,

including the CEO Summit, technical seminars and the Middle East Electricity Awards, will attract international buyers at the highest level

A region of opportunity - investments in the region continue to increase, secure your share of this wealth

Proven track record - Informa Exhibitions organises over 100 business-to-business exhibitions annually via a global network of offices in UK, Brazil, UAE, India, Singapore, China and Australia. Leading brands include: IPEX, Monaco Yacht Show, Vitafoods, Cityscape, Arab Health and Middle East Electricity.



ThE auDIEnCEVisitors come from the following sectors:

Energy supply, Transmission & Distribution Energy utilization Consultancy Installation Contracting Research Utilities/Government Product/service distribution Retail New & Renewable energy Nuclear Water/desalination Industry

Middle East Electricity attracts leading industry professionals such as: Agents/Distributors Area Managers Architects Business Development Managers CEOs Consultants Contractors Electricians Engineers Finance Managers General Managers Heads of Buying & Purchasing Heads of Engineering Heads of Maintenance

Heads of Operations Instrumentation Engineers Managing Directors Marketing Directors Mechanical Engineers Operation Managers Project Managers Purchasing Managers Regional Managers Research & Development Professionals Risk Managers Sales Directors Surveyors Utilities Managers

“…Middle East Electricity is not just the trade fair for this area but it also attracts a lot of visitors from all over the world and it is a good place to do business.”

Bernhard DiegnerHead of Department, ZVEI: German Electrical

and Electronic Manufacturers’ Association

“This exhibition is worthwhile as it brings together both local and international companies and is an excellent platform for manufacturers and suppliers to communicate regarding future work and projects”

Omar Ahmad Allan | Electrical Design Engineer, Consolidated

Contractors Company

Point your smartphone camera at the graphic and view the show in action

96% of visitors found attending MEE 2011 was a good and productive use of their time

96% of visitors to MEE 2011 said they would return in 2012



nEw InITIaTIvEs For ThE 2012 EvEnTNew features will be launched this year to help develop the event and enhance the experience for our attendees. They will also provide more value for our exhibitors and encourage a higher footfall and improved quality of visitor.

*nEw* sMarT powEr ConFErEnCE

This year, the exhibition will be complemented by a leading technical conference on the theme ‘Smart Power’.The Smart Power Conference is the leading and premier business conference platform for utilities, regulators, energy suppliers, transmission and distribution companies, technology and solution providers. Focusing on the development and future of smart energy policies, projects and initiatives in the region, the program will deliver on the strategic and commercial elements necessary to bring smart power to the forefront of the industry.

*nEw* CEo suMMIT

A top-level delegate summit that will be attended by the CEO’s from leading power companies across the world to discuss the challenges and best practices for the industry.

TEChnICal sEMInars

This is your company’s chance to get closer to your target audience and to highlight the brands and services you offer. Offered exclusively to exhibitors, each seminar lasts for 1 hour and is free to attend for all visitors. The technical seminars are extensively promoted through our website, email marketing, timetables at registration and around the exhibition, in the offi cial show catalogue and the Middle East Electricity Show Daily.

MIDDlE EasT ElECTrICITy show DaIly

Extend your reach to the industries’ leading players by advertising in the Middle East Electricity Show Daily. Distributed over the three days of the event, the Show Dailies will include event updates, industry news, featured exhibitors, products launches, interviews etc.

Show Dailies will be distributed free of cost via registration, VIP lounges and Cafes.

Send us your news and any onsite product launch information to be included in the Show Daily to [email protected]. Opportunities available to confi rmed exhibitors at the event.

MIDDlE EasT ElECTrICITy oFFICIal show CaTaloGuE

There are a variety of ways to promote your company through the offi cial show catalogue and online via the offi cial show website. Choose from the basic, silver or gold packages and upload your profi le and logo through the Online Exhibitor Manual.

Extend your reach to the industries’ leading players by advertising in the Middle East Electricity Show Daily. Distributed over the three days of the event, the Show Dailies will include event updates, industry news, featured exhibitors, products launches,

Show Dailies will be distributed free of cost via registration, VIP lounges and Cafes.

1

DAY ONE 8th FEBRUARY 2011

Show Show Daily

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KEY REgionAl And international players in the power industry are descending on dubai this week as utility providers across the region are preparing for what some industry commentators have called an unprecedented period of demand for energy.now in its 36th year Middle East

Electricity, the region’s largest trade show for the power and energy sector, focuses on power generation, transmission and distribution; commercial, industrial and residential lighting; water; new and renewable energy; and nuclear energy.The show comes at a time when

the UAE is expecting primary energy demand to increase by 71% by 2019. in addition, Kuwait plans to double power capacity to 20,000 megawatts (MW) by 2020 and Saudi Arabia’s power consumption is set to rise 57% to 65,000 MW by 2018. “Translated into investment

dollars, the planned regional spend totals $2.3 billion, broken down as follows; UAE: US$926 billion; Saudi Arabia: US$614 billion; Kuwait: US$271 billion; Qatar: US$230 billion; oman: US$104 billion and Bahrain: US$66 billion,” said Anita Mathews, Exhibition director, Middle East Electricity 2011. To stay ahead of the curve, a

new strategic approach now puts sustainability, efficiency and diversity at the centre of gCC energy policy, with Private Public Partnerships (PPP) also playing an integral support role.“governments realise they

must strike a balance between the social, environmental and economic

needs as well as private sector commitment,” added Mathews.Two energy alternatives that

have been embraced in the UAE are solar and nuclear power. Emirates nuclear Energy Corporation (EnEC) awarded a $20 billion contract to a South Korean consortium to build two Braka reactors which EnEC hopes to have up and running by 2020.Abu dhabi aims to produce 1,500

mega watts or 7% of its total energy needs through renewable sources by 2020. in a joint venture with Total and Abengoa Solar, Masdar will develop, build, operate and maintain Shams 1 which will be the largest concentrated solar power plant in the world, extending over an area of 2.5 square kilometres. Construction is expected to take approximately two years. in addition by installing solar

panels on warehouse roofs throughout the capital, Abu dhabi hopes to generate a further 500 MW of energy annually. indeed the Burj

Khalifa in dubai uses solar panels to heat 140,000 litres of water every day. The solar powered water brings energy savings equivalent to 3,200 kilo watts per day and 690 mega watts of energy per annumAn even more ambitious project

is being considered in Ras Al Khaimah, with a series of floating, rotating solar islands off the coast using cutting edge Swiss technology. These islands, up to 5km in diameter could produce several giga watts of thermal power. Prototypes are being tested over a two year trial. “Power generation also plays

a significant role in water supply. governments across the region face severe water shortages as demand begins to outstrip supply. However most potable water is derived from desalination plants which of course need power,” added Mathews.iiR Middle East the Middle

East Electricity show organiser is expecting around 50,000 trade visitors to attend the show this

week. in total over 1,000 exhibitors from 60 countries covering 40,000 square metres of exhibition space are participating this year. other features of this year’s

event include the inaugural leaders’ Forum where international and regional industry experts will examine solutions to the region’s demand and supply challenges, through smart grids and sustainable business practices.lighting at Middle East Electricity

continues to be the region’s largest and longest-running lighting event. Year after year, the exhibition attracts the largest number of high quality visitors sourcing lighting products.

i hope you enjoy the show this year and i look forward to meeting as many of you as possible over the next few days as we take the Middle East Electricity industry forward into 2011. Jenna WilsonGroup Editor

Sustainable strategy in focus as gCC utility companies face unprecedented demand

Welcome to Middle East Electricty 2011



ThE MIDDlE EasT ElECTrICITy awarDsThe Middle East Electricity Awards will recognise the outstanding achievements of individuals, departments, teams or an organisation who have contributed to the growth and development of the energy industry with focus on power, lighting, new and renewable, nuclear and water sectors.

rECoGnITIon anD rEwarD

As the industry grows, so does the need to reward industry leaders and innovators in a variety of industry categories. The Middle East Electricity Awards appreciates, celebrates and rewards outstanding institutional and individual achievement.

ThE CaTEGorIEs

Project of the Year Award Best Innovation or Technology of the Year HSE Project or Initiative of the Year Renewable Energy Project of the Year CSR Initiative of the Year CEO of the Year Power & Water Utility of the Year

bEnEFITs For your CoMpany

Position your company as a market leader in the power sector Validates your efforts and gives a vote of confidence that attracts and retains talent An opportunity for your company/ team’s achievements to be recognised Increased sales and marketing opportunities with new customers, investors and partners The ability to use the Middle East Electricity Awards seal on your company marketing

and promotional materials Receive an Award from an international industry leader from our judging panel Excellent media coverage for your company

Make sure you and your company receive the recognition you deserve!

To submit your nominations for any of the above awards or to book a table, please visit our website:

www.middleeastelectricity.com/awards

Show your support for the industry by celebrating the

winners of these sought-after accolades



why sponsor MIDDlE EasT ElECTrICITy?Middle East Electricity provides an exceptional opportunity for your company to promote its market position and expertise to the most influential decision makers in the global energy industry.

There are a variety of sponsorship opportunities available, including: The Middle East Electricity Awards Official Gala Reception Cyber Café Registration Areas Coffee Areas Transportation Show Daily

Carrier Bags Pens Co-branded Emails Website Banners Hanging Banners Map Your Show Prize Draws Venue Signage

Whatever your objective, we can find a sponsorship solution to meet your specific needs and budgetBook your stand space and sponsorship together and gain the benefits of both.

Contact the Middle East Electricity team today, to find the right fit for

your company ...

Email: [email protected]: 971 4 336 5161Fax: 971 4 335 3526

Or go online at: www.middleeastelectricity.com/

sponsorship

“Sponsorship provides a great means of broadening your competitive edge by improving your company’s image, prestige and credibility”

(Source: morebusiness.com)

Gold Sponsor

Supporting Media

Knowledge Partner

Supporting Associations



Contact us today to discuss your participation+ 971 4 336 5161 | [email protected]

www.middleeastelectricity.com

7-9 February 2012Dubai International Exhibition CentreUnited Arab Emirates

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