doing more with less (@ tokyo game show)
DESCRIPTION
Jeroen Elfferich's presentation at the Tokyo Game Show in September 2010TRANSCRIPT
![Page 2: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/2.jpg)
Social Entertainment Technology & Services
HQ in Amsterdam, US office in San Francisco
Customers & partners in media, games & brands
![Page 3: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/3.jpg)
![Page 4: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/4.jpg)
~few times a year
~4 hours a day
![Page 5: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/5.jpg)
Snack‟n‟zap
Feature length
![Page 6: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/6.jpg)
Jackpot. Then nothing. For a long time.
A bit of revenue every day
![Page 7: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/7.jpg)
Cinema Console
Write
Fund, license
Produce
Market (a lot!)
Pray (for a hit!)
Design
Fund, license
Develop
Market (a lot!)
Pray (for a hit!)
![Page 8: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/8.jpg)
TV Web/Mobile/Social
Write
Produce Pilot
Market
Broadcast
Evaluate ◦ Write, produce Season 1,
market a bit, broadcast
◦ Wash, rinse, repeat
Design
Develop v0.9
Seed and/or market
Upload and launch
Evaluate ◦ Tweak, upload v0.91
◦ Analyse, rinse, iterate
![Page 9: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/9.jpg)
4 Billion TV users worldwide
US: 4 hours a day (2 months non-stop per year!)
TV in 99% of all households, 2.24 sets on average
TV is turned on 6h47m a day
Total hours of TV consumed: 250 billion
% Americans who say they watch too much TV: 49
Youth – hours in school: 900 behind TV: 1,500
TV commercials seen per year: 20,000
![Page 10: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/10.jpg)
100.000.000.000 Euro
25.300.000.000 US$
![Page 11: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/11.jpg)
100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate
25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
![Page 12: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/12.jpg)
![Page 13: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/13.jpg)
Show Debut channel Debut year Distributor
1 Who Wants To Be A Millionaire? ITV (UK) 1998 Sony Pictures Television
2 Deal or No Deal Nederland 2 (Netherlands)
2002 Endemol
3 Wipeout ABC (US) 2008 Endemol
4 Wheel of Fortune NBC (US) 1975 CBS Studios International
5 Family Feud ABC (US) 1976 FremantleMedia
6 Don't Forget The Lyrics Fox (US) 2007 RDF Rights
7 Hole in the Wall Fox (US) 2008 FremantleMedia
8 Are You Smarter Than A 5th Grader? Fox (US) 2007 Shine International/Mark Burnett Productions
9 Jeopardy NBC (US) 1964 CBS Studios International
10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media
Most Popular TV Gameshows in the World TBI, 2009
![Page 14: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/14.jpg)
1988 The „Henny Huisman Effect‟ is a situation where the national phone system grinds to a halt due to a sudden, massive amount of phone calls.
![Page 15: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/15.jpg)
1996 Participation TV Multi Billion$ industry for Broadcasters, TV production companies, aggregators & Telco‟s Set the standard for premium IVR and text messaging
![Page 16: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/16.jpg)
1999 Big Brother Making headlines worlwdie Interactive voting via SMS and IVR 2008: broadcast in 32 countries, 320 million viewers
![Page 17: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/17.jpg)
“... The programme is sold in a series of 52 episodes to national TV company Sichuan TV. Never before did a European producer sell a full season‟s worth of TV to a Chinese broadcaster. The show will be called „Wo Ai Wo De Zhu‟, or „I love China‟”
![Page 18: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/18.jpg)
TV Lessons ◦ Scheduling & scarcity
◦ Marketing & episodes
Web: ◦ Personalisation & social graph
◦ Gameification of Everything
◦ Massive multiplayer
New platforms ◦ iPad, Google TV, Apple TV, TV app stores
![Page 19: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/19.jpg)
Ex Machina 2010
![Page 20: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/20.jpg)
Massive scheduled interactive entertainment
Live interaction thru social networks, playing with friends
Real-time sync with TV
Access with mobile apps, web apps, TV apps and web services
PlayToTV: 4 pillars
![Page 21: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/21.jpg)
Social network integration
Poll
Rate
Vote & Predict
Q&A/Quiz
Chat & Twitter aggregation
Stars (achievements/badges)
Advertising interaction
![Page 22: Doing More With Less (@ Tokyo Game Show)](https://reader033.vdocuments.net/reader033/viewer/2022052906/558a6111d8b42a626e8b467d/html5/thumbnails/22.jpg)
Launch quick & iterate
Artificial scarcity works
Pilot, episodes, seasons
Interaction over form
The moment matters
A TV is a TV, not a computer
Leverage your fans, involve your community
Ex Machina 2010