doka brag book

Public Relations PoRtfolio

The following pages detail a proactive public relations campaign executed by Diana Sanicki, Marketing Manager for Doka USA, Ltd., representing Doka USA since 2007, and Constructive Communication, Inc. — a U.S. PR firm that specializes in the concrete industry — on behalf of Doka USA since June 2009. The goal of the program has been to deliver key messages related to Doka’s safe, fast and efficient solutions. Key targets include the design and construction trades in the U.S. and Canada. More than 4,209,000 readers have been reached with an ad dollar equivalency of approximately US-$776,550. Further, more than 110 pages of press have been published as a result of Doka’s PR efforts.

The program balances a variety of case studies, technical and how-to articles, as well as editorial briefings. At program onset, many editors and journalists were unaware of Doka, but they now are contacting Doka as an expert source for their publications. Evidence of Doka’s increased presence has carried over to press conferences delivered at the World of Concrete and other industry trade shows, with a growing number of editors in attendance every year.

AwArd-winningIn addition to delivering key messages that help to brand and sell Doka solutions, the Doka USA PR campaign has been recognized with several prestigious industry awards.

Hermes’ Platinum Award & MarCom Platinum Award

In 2010, Doka’s PR campaign was recognized with a Hermes’ Platinum Award and a MarCom Platinum Award - international competitions for creative professionals involved in the concept, writing and design of traditional and emerging media. These prestigious awards are presented to those entries judged to be among the most outstanding in the competition and are recognized for their excellence in terms of quality, creativity, and resourcefulness.



Summit Award

In 2009, Doka was awarded a Summit International Bronze-level award for the Formwork Safety campaign. The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $30 million.

cover storiesDoka USA, Ltd. has been featured in several industry publications cover stories. In August 2010, Doka’s “Top 9½ Formwork Challenges for Concrete Contractors” was featured in Concrete Construction Magazine. In the summer 2009 edition, Doka’s “Challenging high-rise in USA’s ‘windy city’” was featured in Concrete Engineering International. Further, in the January 2009 edition of Concrete Construction Magazine, Doka’s “Building the Fountainbleau” article made the cover.

World of Concrete, Most Innovative Products Awards

In 2009, Doka won a Most Innovative Products (MIP) Award at the World of Concrete (WOC) for the Table Lifting System (TLS). This is the second time the TLS was recognized with a

significant award since its launch in the United States in 2007. In November, the Table Lifting System received the NOVA Award

from the Construction Innovation Forum (CIF). The CIF

is an international, non-profit organization formed in 1987 to recognize and encourage innovation that improves quality and reduces cost of construction.

Doka was recognized in 2010 with another MIP award. Under the formwork category, Doka’s revolutionary new shoring

system, Staxo 100 has been selected as a winner.

Further, Doka received the 2011 MIP award under the formwork category. Selected as the winner was Doka’s new Frami Xlife, a complete

system for forming walls, columns and

foundations.

The MIP contest acknowledges innovation in the concrete and masonry construction industry. A total of 79 entries in 9 categories were submitted, with 25 winners selected. Each entry was reviewed for their unique attributes and contributions to the concrete industry by the readers of Concrete Construction, Concrete & Masonry Construction Products, Masonry Construction, and The Concrete Producer; World of Concrete attendees; as well as a panel of industry experts.

WINNER

WINNER

WINNER

dokA Xpress: the Formwork mAgAzine The Doka Xpress is a biannual publication that is sent to customers, prospective customers and industry professionals. Featuring current projects and the most innovative products from Doka, this publication reaches approximately 10,000 readers.

pr success The chart to the right depicts the overall success of the PR activities in 2009, 2010 and 2011 (as of 5/11). The graph shows the PR expenses compared to the ad dollar equivalency and provides a clear picture of Doka’s increased exposure to the media since 2009.

0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

2009 2010 2011 (as of 5/11)

1,497,343 710,405 741,038TotalCirculation

PR ExpensesAd $ Equivalency


dokA public relAtions summAry: June 2009 - mAy 2011

FeAture Articles Article content/title dAte length circulAtion Ad equiv.

GoStructural.Com Manufacturer's turn: form follows function aug-07 2 31,357 $2,885.00

Modern Contractor Solutions

oregon combined aug-07 1.5 30,000 $5,850.00

Concrete Monthly Portland tunnel-combined sewer overflow Key to overhaul

sep-07 2 20,000 $5,000.00

Concrete Monthly formwork systems ensures Millenium Gate success

nov-07 1.5 20,000 $3,750.00

Concrete Today DoKa's unique forming system speeds Devil's slide bridge construction

nov-07 4 9,700 $6,700.00

Engineering News-Record Devil's slide bridge nov-07 0.5 71,142 $6,010.00

Concrete Today Millenium Gate…bridging Past and future Dec-07 3 9,700 $5,025.00

Concrete Monthly Dokaflex floor slab form system cuts Development's Parking Deck cost

Dec-07 1 20,000 $2,500.00

Concrete Products Doka, saluting the Past, solidifying the future (Millenium Gate)

Dec-07 1 19,818 $6,535.00


formwork for fontainebleau Resort Dec-07 2 30,000 $7,800.00

Design Cost Data Doka's formwork system achieves Pristine architectural concrete finish on university of Pennsylvania campus

Dec-07 1.5 13,000 $3,285.00

Concrete Contractor formwork Key at Millenium Gate Jan-08 2 30,000 $7,810.00

Design Cost Data E-News Doka's formwork system achieves Pristine architectural concrete finish on university of Pennsylvania campus

Jan-08 1.5 21,000 $3,285.00

Concrete Construction Veer tower - forming systems Jan-08 brief 70,005 $1,000.00

Concrete Products DoKa formwork finesses concrete finish at Penn Jan-08 1 19,818 $4,901.00

Engineering News-Record first use of table-lifting system in u.s. speeds construction for Michigan Project

Jan-08 0.5 71,142 $6,010.00

Concrete Monthly DoKa formwork system used on longest na cable-stay bridge span

feb-08 1 20,000 $2,500.00

Construction Magazine DoKa lifting system speeds up Project Mar-08 2 8,456 $2,732.00

Concrete Engineering Int'l formwork solution is fit for the opera apr-08 2 10,000 $4,722.00

Engineering News-Record Devil's slide bridge apr-08 0.5 71,142 $6,010.00

Herald News - Chicago DoKa Relocates to $12 Million facility apr-08 0.5 43,500 $2,500.00



dokA public relAtions summAry: June 2009 - mAy 2011 (continued)

Concrete International lifting system frees up crane time May-08 1 15,038 $3,675.00

Concrete Today towering above the Rest May-08 3 9,700 $5,025.00

Concrete Monthly audi Murphy Va Hospital Renovation, Design Requires use of DoKa formwork

May-08 1 20,000 $2,500.00

Engineering News-Record unique formwork systems Prove to be solution for bridge Project

May-08 0.5 71,142 $6,010.00

Concrete International X-climb Jun-08 0.5 15,038 $1,838.00

Concrete Construction DoKa usa Holds open House Jun-08 brief 70,005 $1,000.00

Texas Contractor lightweight concrete forms - Just the Prescription Jun-08 1 6,762 $1,421.00

Structural Engineer a formwork formula - tips for success Jul-08 3 31,357 $17,307.00

Concrete Monthly forming system speeds Record-breaking bridge Project

Jul-08 1 20,000 $2,500.00


Working safely With formwork Jul-08 1.5 30,000 $5,850.00

Design Cost Data Doka's Modular formwork Helps Quickly complete Va Hospital Renovations

Jul-08 1.5 13,000 $3,285.00

Design Cost Data Doka's forming system speeds construction of the eden Prairie Windosr Plaza

Jul-08 1 13,000 $2,190.00

Structural Engineer three Pnc Plaza Project aug-08 2 31,357 $11,538.00

Concrete Contractor DoKa Has announced that Mair Has been named ceo

aug-08 brief 30,000 $1,000.00

Concrete Today formwork system eases tight schedule at Miami international airport

sep-08 1 9,700 $1,675.00

Concrete Engineering Int'l DoKa usa announces new ceo sep-08 0.5 10,000 $1,200.00


Job Goes according to form sep-08 1.5 30,000 $5,850.00

Western Construction News

technology accelerates lRt Project sep-08 2 7,400 $7,990.00

Engineering News-Record legacy Profile nov-08 0.5 71,142 $6,010.00

International Construction

DoKa Receives noVa award for table lifting system

nov-08 1 25,020 $4,600.00

Concrete Monthly form system completes the score (the Rhythm @ Music Row)

nov-08 1 20,000 $2,500.00




CTT- Singapore Doka's forming system speeds construction of record-breaking Kanawha River bridge

Dec-08 2 50,000 $10,000.00

Concrete Technology Today

DoKa usa announces new ceo Dec-08 0.5 21,000 $2,833.00

Structural Engineer Protection for Workers in the Windy city Jan-09 2 31,357 $11,538.00

Concrete International innovative formwork aids ambitious infrastructure Project

Jan-09 1 15,038 $4,950.00

Construction Canada a formula for concrete formwork success Jan-09 5 12,388 $13,100.00

Concrete Monthly formwork for Power Plant Goes up 50% faster Jan-09 2 20,000 $4,000.00

Concrete Construction table form lifting system Jan-09 brief 70,005 $1,000.00

Concrete Construction building the fontainebleau Jan-09 3 70,005 $42,660.00

Concrete Products DoKa brings innovation to the table Jan-09 0.5 19,818 $3,267.00

Construction Digest Protecting Workers in the Windy city Jan-09 2 9,771 $4,808.00

Engineering News-Record Protection in the Windy city (World of concrete update)

feb-09 0.5 71,142 $6,010.00

Design Cost Data E-News the top ten Ways to improve safety and Productivity on Your Jobsite in 2009

feb-09 2 21,000 $4,380.00

Contractors Magazine constructing a blast Proof building feb-09 2 25,000 $10,846.00

Waterworld formwork system Helps speed Plant construction Mar-09 2 59,238 $15,830.00

World Water and Environmental Engineering

formwork systems Help speed Plant construction Mar-09 1.5 11,959 $8,025.00

Concrete Engineering Int'l DoKa Receives noVa award for table lifting system

apr-09 0.5 10,000 $2,624.00


the top ten Ways to improve safety and Productivity on the Worksite

apr-09 2 30,000 $7,800.00

Concrete Construction Online

turning crises into opportunities april-09 3 70,005 $10,665.00

Twitter - from Editor of Concrete Construction

turning crises into opportunities apr-09 twitter 70,005 $1,000.00

LinkedIn - from Concrete Construction

turning crises into opportunities apr-09 linkedin 70,005 $1,000.00




Design Cost Data - Tradewinds

the top ten Ways to improve safety and Productivity on Your Jobsite in 2009

apr-09 2 21,000 $4,380.00

Twitter - from The Concrete Thinker

turning crisis into opportunities apr-09 twitter 10,000 $1,000.00

Twitter - from The Concrete Producer

turning crisises into opportunities apr-09 twitter 20,002 $1,459.00


DoKa's forming system speeds construction of the Record breaking Kanawha River bridge

apr-09 2 21,000 $17,000.00

World Water and Environmental Engineering

formwork Keeps croton filter Plant on schedule apr-09 0.5 11,959 $2,675.00

Dixie Contractor formwork and shoring at new Gwinnett braves stadium

apr-09 1 101,651 $4,065.00

Concrete Construction.net turning crisis into opportunities apr-09 2 70,000 $3,400.00

Arabian Business.com turning crisis into opportunities apr-09 2 5,000 $1,200.00

Construction Week Online turning crisis into opportunities May-09 2 5,000 $1,000.00


the top 10 Ways to improve formwork safety and Productivity on the Worksite

May-09 1.5 30,000 $5,850.00

Constructor speed & safety: innovative self-climbing formwork helps fast-track casino

May-09 2 39,000 $12,500.00

Concrete International Protection screens Jun-09 4 15,038 $19,800.00

Concrete Engineering Int'l challenging High Rise in usa's Windy city Jun-09 3 10,000 $4,800.00

Concrete Monthly Moonlight amphitheatre Goes live with a new life

Jul-09 2 20,000 $5,000.00


Doka's Xclimb 60 Protection screen Protects Workers in the Windy city

Jul-09 3 21,000 $25,500.00

Concrete Monthly formwork made Hawaiian condo High Rise Go up Quickly, safely

Jul-09 1.5 20,000 $3,750.00

Concrete Monthly Online formwork made Hawaiian condo High Rise Go up Quickly, safely

Jul-09 0.5 20,000 $938.00


formwork supports bridge Replacement Jul-09 1 70,005 $3,555.00


the top 10 Ways to improve formwork safety and Productivity on the Worksite

aug-09 2 70,005 $7,110.00




Concrete Monthly Online new orleans on the Move aug-09 2 20,000 $1,250.00

Concrete Today Doka's Xclimb 60 formwork Debuts at Wachovia center

sep-09 1 9,700 $1,675.00

Masonry Construction Online

Motorized scaffold systems sep-09 brief 27,000 $1,000.00

Engineering News-Record solution for tight sight sep-09 0.5 71,142 $6,220.00

Concrete Construction Doka- forming Dec-09 1 70,005 $3,555.00

Landscape Architect and Specifier News

Monoliths of Red Rock Dec-09 1 32,100 $4,410.00

World of Concrete Daily News Pre Show Planner

Doka ltd. advertisements (total 5) feb-10 1


2010 Most innovative Products Winners announced

Mar-10 1.5 27,000 $10,410.00

Concrete Producer Online 2010 Most innovative Products Winners announced

Mar-10 3.5 20,007 $17,360.00

Concrete Monthly cDot concrete segmental bridge sets speed record

apr-10 2 20,000 $5,000.00

Concrete Construction shoring system - staxo 100 apr-10 0.25 70,005 $889.00

Construction Supertintendent

Doka launches High Performance, load-bearing tower

apr-10 0.5 15,121 $1,898.00

Engineering News-Record safety innovations in High Rise construction can be Rented

apr-10 0.5 71,142 $6,220.00

Concrete International Pier tables help keep rail lines open during bridge construction

May-10 1 15,038 $4,950.00

Concrete Construction Keys on momentum: largest construction machinery show excels despite travel restrictions

Jun-10 2 70,005 $7,112.00

Power Magazine shoring system uses first built-in ladder support Jun-10 3 63,333 $27,420.00

Concrete Construction eastside cso tunnel Jul-10 1 70,005 $3,556.00

Concrete Construction top 9 1/2 challenges for concrete contractors (cover)

aug-10 3 70,005 $10,668.00

World Water Portland cso Project to stop Most overflows aug-10 1 12,625 $5,460.00

Concrete International shoring system Designed for Heavy construction aug-10 1 15,038 $4,950.00




Repairing America's Infrastructure

new Model for Design-build sep-10 3 50,000 $29,970.00

Concrete Magazine new landmark at Ground Zero sep-10 1 15,038 $3,676.00

Concrete International formwork Helps construction of leeD-certified High-Rise

nov-10 1 15,038 $4,950.00

Concrete Construction Rebirth of lower Manhattan Dec-10 1 70,005 $3,556.00


Doka showcases innovative formwork systems Dec-10 0.5 21,000 $4,250.00

WOC Show Daily Doka usa ltd. Jan-11 0.25 10,000 $500.00

Concrete Contractor framax Xlife formwork Jan-11 brief 30,000 $1,000.00

WOC Show Daily Doka usa, inc. Jan-11 0.25 10,000 $500.00

Yahoo News 2011 Most innovative Product Winners announced feb-11 3 500,000 $2,000.00


2011 Most innovative Product Winners announced feb-11 3 27,000 $20,820.00

Concrete Construction 2011 Most innovative Product Winners announced feb-11 1 66,000 $14,058.00


2011 Most innovative Product Winners announced feb-11 1 3,000 $500.00

ForConstructionPros.com Doka frami Xlife Wins award feb-11 1 50,000 $2,000.00

Concrete International forming and shoring system Works together to ease construction

Mar-11 1 15,038 $3,675.00


constructing complicated buttress Walls apr-11 2 30,000 $78,000.00

totAl 4,209,227 $775,550.00


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