domaining spain-2013
TRANSCRIPT
DOMAINING SPAIN – Valencia –2013
Carlos BlancoFounder
http://ww.grupoitnet.com
http://www.carlosblanco.com@carlosblanco@grupoitnet
• 44 años, father of 3 children, divorced• Entrepreneur from 13 years age• Business Management Program (PADE)
at IESE Business School• Education IT• Masters in Telecomunications (UPF), Multimedia
(UAB), Project Management (ICT)• Football Trainer • Master’s degree in Sports Management (RFEF)• Founder at First Tuesday Spain• Mentor at SeedRocket, Wayra & Founder Institute
CARLOS BLANCO
• Grupo ITnet born at 1996 with company focused in sports content, in 2002 change in leisure & entertainment company.
• Akamon created in 2011 , lider at LatAm + South EU in Social Casino Games
• Grupo Itnet has invested in +20 startups• +100 staff (GrupoITnet & Akamon)• +25 webs sports, leisure and games.• +9,5 M€ turnover 2012, +15 M€ budget 2013• +10 millions unique users monthly.
GRUPO ITNET + AKAMON
INVESTMENT IN DOMAINS
• 11.000 domains (medium quality)• 735.000€ (2003-2012)
• 50% adquisition• Mainly in 2005-2007• 2007 year with more investment
• 50% renovations• Price up every year
13% 2012 vs 2011
GOOD BUSINESS
Cumulative Investment & gross margin (1)2006: Ac.Inv 200k€ / GM 70k€ / AcGM 110k€
35%
2007: Ac.Inv 355k€ / GM 110k€ / AcGM 215k€ 31%
2008: Ac.Inv 445k€ / GM 135k€ / AcGM 350k€ +30%
2009: Ac.Inv 505k€ / GM 80k€ / AcGM 430k€ 16%
GOOD BUSINESS
Cumulative Investment & gross margin (2)2010: Ac.Inv 580k€ / GM 105k€ / AcGM 535k€
+18%
2011: Ac.Inv 655k€ / GM 150k€ / AcGM 685k€23%
2012: Ac.Inv 735k€ / GM 145k€ / AcGM 825k€20%
AVERAGE PRICE EVOUTION
• 2005-2007: 1500€• 2008: 3200€• 2009: 2200€• 2010: 2700€• 2011: 3500€• 2012: 2300€
ABSTRACT : OTHER DATA
• Investment 735.000€ (50% buy)• Total Gross Margin 825.000€• Sales increased with “Direct Sales”
(2011)• 145k€ average sales 2011-2012• 99k€ average sales 2010
ABSTRACT : CURIOSITIES
• First sale: chicaslocas.com 2000 US$
• Best sale: apostasdesportivas.com 22,5k€ playbet.com 21,6k€ (direct sale)
• In addition, investing in domains has allowed Grupo ITnet to have good domains to launch their projects:Consolas.com – Mundiales.com – TodoSeries.com CanalViajes.com – Sabores.com – Mundocine.com TodoCorazon.com – TopBodas.com – Dibus.com ZonaMusica.com – Sanamente.com – Guiae.com
ABSTRACT : BAD DECISIONS
• Investment in domains .es• +- 1.500 domains• Low sales (average price & numbers)
• Names and surnames (not famous)• Few funds to buy more domains at the
key moment (2003-2007)
ABSTRACT : GOOD DECISIONS
• Investment in domains .com• Generic domains (1 - 2 words)
• Mainly spanish• Numbers domains
• 1234.com / 12345.com• Direct Sales with own platform
http://www.topdomainer.com
http://www.topdomainer.com
Carlos Blanco: Contact
http://www.CarlosBlanco.com
@carlosblanco
http://es.linkedin.com/in/carlosblanco
http://www.facebook.com/carlosblanco.grupoitnet
Thank you