dominating social media
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Getting customers to call you back is totally different the customers calling you.TRANSCRIPT
Dominating Social MediaWhat Every CEO Needs to Know About Marketing Online
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
• Customers Relinquish Their Anonymity
• Customers Accept Your Calls
• Customers Call You
Almost Dangerous
Dangerous
Dominating
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
WEB 2.0
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Relinquish Anonymity
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
1926 First Movie With Sound
1939 First Color
Movie
1975
1987
1993
1999
2006
2010Chapter 11
2009Streaming
MoviesContentCopyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
@email1966
BBS1978
ARPANET1969
USENET1969
Internet1992
2003 2004 2005
2006
20112010
1999
Communication
Smart Modem1981
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Content is
KING
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Concept 1: Locating Customers Online
Locate Customers
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Who are you looking for?
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
3 Traits of Domination
Specific Customer
Specific Content
Specific Destination
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Transactional Selling
Consultative Selling
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
Next Steps
• Build Trust with Great Content
• Let us Help You Locate Your Customers
• Engage Your Customers with Social Media
• Put Together a Strategic Customer Acquisition Plan
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
DominateCustomers Will Call You
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13
David [email protected]/YPOIsrael
Copyright 2012. Sneeze It, LLC. All Rights Reserved. No part of this publicaBon may be reproduced or transmiDed in any form or by any means, electronic or mechanical, including photocopy, recording, email, prinBng or any informaBon storage and retrieval system, without permission in wriBng from David Steel. Requests for permission to make copies of any part of this publicaBon should be emailed to: David Steel, Sneeze It, LLC. [email protected]
Friday, January 4, 13