domingos pires | urban planning and economic growth for the city of são pa…

Domingos Pires

November 2012

Urban Planning and economic growth for the city of São Paulo

Metropolitan Business Planning for Economic Growth and Competitiveness

Context: São Paulo's Economy

Urban and economic reestructuring in São Paulo

SP2040 Plan: a strategic vision for city´s economic future

Urban Planning and Urban Design for a more productive São Paulo

SUMARY


SOURCE: BRAIN, 2011. ** PWC4

The Largest and the richest city of Brazil

The 3rd largest GDP of Brazil (2nd: State of São Paulo; 1st: Brazil)

Total GDP: US$ 219 BI (2009)

GDP per capita: US$ 19,931 (2009)

% of brazilian…

The 10th richest city of the World**

SÃO PAULO

PopGDP

Brasilli

an O

ffice sap

ce

IT co

mpanies

insuran

ce co

mpanies

internati

onal gro

ups

broka

ge firm

s

large

st ban

ks -

10 20 30 40 50 60 70 80 90

Economic makeup

ServicesCommerce Manufacturing

46.3%

39.4%

11.9%

MACROMETROPOLIS PAULISTA

Santos Port

Congonhas Airport

Guarulhos Airport

Belo HorizonteBrasília Rio de Janeiro

ECONOMIC HUB

Mato GrossoSP countryside

ParanáSP countryside

CampinasRibeirão Preto

CuritibaMercosul

6





SUMARY


8

MANUFACTURING JOBS (1996/2006)

SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012.

Productive and territorial changes of São Paulo’s manufacturing:

concentrated decentralization;

downsizing and outsourcing;

dispersion in the urban fabric;

URBAN AND ECONOMIC REESTRUCTURING (I)

9

Complex and sophisticated services development;

• E.g. Telecom; IT; Specialized consultancies (legal, comunications, manegment)

• Productive services (20% of national employments/ 33% of national income); Technological services(18%/ 26%); Financial Services (24%/ 28%)

SERVICES GROWTH (1996/2006)URBAN AND ECONOMIC REESTRUCTURING (II)

SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012.

% of employment

“Centro”: 33% (1996); 21% (2006)

“Paulista”: 10% (1996); 18% (2006)

“Berrini”: 3,7% (1996); 6% (2006)

10

FINANCIAL SECTORURBAN AND ECONOMIC REESTRUCTURING (III)

% of employment

“Centro”: 3% (1996); 7% (2006)

“Paulista”: 4% (1996); 8% (2006)

“Berrini”: 5,5% (1996); 15% (2006)

11

TECNOLOGICAL SERVICESURBAN AND ECONOMIC REESTRUCTURING (IV)

URBAN OPERATIONS

RIO VERDE-JACU

MOOCA-VILA CARIOCA

LAPA-BRÁSÁGUA BRANCA





SUMARY


14

consensus buildinglong term strategic visionarticulation of sectorial policies

sharing agendascitizens, governments, companies and organizations in the same direction

growing investments and foster partnerships a more productive economya more attractive citycreate, capture and recicle values

monitoring and assessing management system, indicators and targets

A PACT FORTHE FUTURE OF THE CITY

The city we all want

Unequal housing and job distribution

Underutilization of areas with urban infrastructure

Social and spatial segregation

Water scarcity for supply vs. Water surplus to drainage

Municipal services vs. Metropolitan demand

Dinamic economy vs. Agglomeration diseconomies

Mobility and accessibility1-Demand menagement2-Expantion of transportation system3-Regional articulation4-Management and financing

Business Oportunities1- Favorable environment for bussiness2- Workforce qualification3- Diversify economic activity

Urban development1 – Compact, polycentric and equivalent city2- Enhancement of the landscape3- Integration of the city to its environment

Lively Rivers Urban parks 30 minute city Comunities Opportunities poles

Open city

Financing

Management, indicators and targets

Imbalances

Axes

Catalytic projects

Financing, monitoring and assessment

Vision

15

Social Cohesion1 – Vulnerabilities reduction2 – Access to pportunities 3 – Citizenship enhancement

Environmental improvement1- Bring back the water and the urban rivers2- Sustainable management of solid waste3- Improve green infrastructure4- Control air pollution

“A low carbon production structure, diverse and rich in opportunities for workers, businesses and

investors. Developed from a strong infrastructure of knowledge, is based on the

excellence of its human capital, creativity, technology and innovation.”

16

FUTURE'S ECONOMIC VISION

1. Business friendly environment Achieve international patterns for opening businesses Smart infrastructure investment Manage real estate costs

2. Human capital (skilled and diversified labor market) Achieve high standards on basic education Expansion of technical education Foster scientific exchange with others regions in the world

3. Production diversification and strategic sectors strengthening Improve monitoring systems Strengthen strategic sectors (financial, technological, life

sciences , creative economy) Approximate investors and entrepreneurs; incubators and

angel/ seed capital; basic research to the applied one

17

PROPOSALS

CITY COMPETITIVENESS

TALENT ATTRACTION AND RETENTION

GROWTH STRATEGIES

Itaquera Institutional Center EXPO São Paulo Technological Park of Jaguaré Development Center of the South region

BUSINESS CENTERS AND REGIONAL DEVELOPMENT CENTERS STRUCTURED AND STREAMLINED

Strengthening and integration of major routes of the city’s businesses

Opportunities centers, inducing a regional strategic decentralization of the economic activities

18

POLES OF OPPORTUNITIES

Smart infrastructure, universal broadband access and integration of information and monitoring system of the city

Modernizing, integrating and expanding airport infrastructure

Conditions to attract and host major events

Attractiveness to tourists, talents, R&D investment

19

SÃO PAULO MORE AND MORE FAVORABLE AND RECEPTIVE TO CIRCULATION OF IDEAS,

INFORMATION, KONWLEDGE AND PEOPLE

OPEN CITY





SUMARY


Productive transition and territorial impacts

Location and attractiveness for business and talents

Agglomeration economies X diseconomies

mobility

logistics

land prices

URBAN PLANNING AND BUSSINESS

21

SOURCE: BRAIN, 2011.

advocacy

credibility

engagement

stability

spatial integration

AS TOLD BY THE PRIVATE SECTORTHE STORY

22

Finances and business services

Tourism

Leadership sectors (holdings,

governments, etc.)

Entertainment, culture and creative

industry

Science, technology, innovation, research

and developing

23

WHAT DOES IT TAKE TO BE A GLOBAL CITY?


Tourism


governments, etc.)


industry


and developing


24


Tourism


governments, etc.)


industry


and developing

Events and Conventions

Business corridors

International Investment Attraction

Software and Games industry

Management SchoolsConsulting firms


Urban Planningdefines development

guidelines: densification, flows and centralities

Urban Designqualifies and organizes transformation areas,

defines distribution and intensity of uses, main

routes and public spaces

Architectural Typologydefines urban

morphology, sets up the relationship

between open and built spaces

Spatial distribution of activities and people

value creation

Synergy between public and private

26

THE ROLE OF URBAN PLANNING

URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION

FRONT OFFICESExisting Urban OperationFuture expansion of CDB

BACK OFFICESNew Urban Operation

IT REDUNDANCYDATA CENTERSNew Urban Operation

27




28


Source: http://www.wikipedia.org/ 29

ROAD SYSTEMNEW AVENUE

30

ROAD SYSTEMOPEN AND ENLARGING ROADS

31

TRANSITPUBLIC TRANSPORTATION AXES

32

GREEN AND INSTITUTIONAL AREASPROPOSAL

33

CYCLINGMOBILITY AND LEISURE

34





35

axis + local square + commercial boulevard

axis

axis

axis axis

axisanchor

anchor

anchor

anchoranchor

anchor

localsquare

38

Urban Plan 39

- interligação de equipamentos institucionais

- parque linear inundável- uso cotidiano

Axis 5 – Linear Park Quirino dos Santos 40

- conexão de estações de metrô- percursos seguros, ciclovia

- espaços públicos de permanência- uso misto, comércio voltado para rua

Commercial Boulevard 41

Commercial Boulevard 42





43

GROWTH STRATEGIES IN THE EAST ZONE

45

POLO INSTITUCIONAL

POLO ECONÔMICO

URBAN PLANNING AND BUSSINESS

Scale of urban improvements x targeted policies

Complexity of challenges x culture

Relocation x spatial oriented inducement

46

Domingos Pires

November 2012


Metropolitan Business Planning for Economic Growth and Competitiveness

domingos pires | urban planning and economic growth for the city of são pa…

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