domino's success story - gamification in recruitment - manu melwin joy
TRANSCRIPT
DOMINO’S SUCCESS STORYGamification in Recruitment
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Domino’s Success Story• Domino’s Pizza Mogul
game may seem like a
way for customers to
earn money and have
fun dreaming up pizza
ideas.
Domino’s Success Story• But it’s also a way for
the company to build brand awareness so that when a young person is looking for a job, he or she will think of Domino’s as a potentially fun place to work.
Domino’s Success Story• The Pizza Mogul game
has users create and name their own ideas for pizzas and toppings, and then for every item sold, they get certain monetary rewards.
Domino’s Success Story• This also shows
potential job candidates that the company is innovative, creative, fun, and game for new ideas in the workplace.
Domino’s Success Story• According to Forbes
Magazine, the results have been impressive. “Domino’s digital platforms comprise 30% of sales in the U.S.; in April it reached the $1 billion milestone in online sales.”
Domino’s Success Story• Both mobile apps – for the
iPhone and Android – are in the top 15 in lifestyle rankings with the iTunes store and on Google Play. The Android app generated more than 140,000 downloads in its first two weeks after being released.
