FAST FOOD INDUSTRY IN INDIA

• Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing is growing by 40%.

• Because of the availability of raw material for fast food, global chains are flooding into the country.

• The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine has had quite an impact on eating out trends.

SOME MAJOR CONTENDERS IN FAST FOOD

INDUSTRY

DOMINOSVS.PIZZA HUT

• It entered India in June 1996.• By January 2001, Pizza Hut had 19 outlets

across India.• Presently it has 142 outlets in 32 cities in India.• Pizza Hut is one of the world’s largest pizza

chains with over 12,500 restaurants across 91 countries.

• It employees more than 300,00 people.

• Today Domino’s Pizza in India has grown into a countrywide network of more than 300 stores with a team of over 9000 people.

• Domino’s believes strongly in the strategy of “think local and act regional.”

It entered India in 1996 through a franchise agreement with VamBhartia Corp.It had quite a speedy growth (1 outlet in 1996 and 101 in 2001).Emphasis on home delivery.

SUCCESS FACTORS:• Offering value food• Moving beyond metros• Developing the local supply chain• Good ambience• Offering more than the international menu• Aggressive marketing and tie-ups with local

and popular brands.

SUCCESS FACTORS

Door step services. Low pricing Customer satisfaction

Great offers

ANALYSIS: STRENGTH

PIZZA HUT• Strong brand image• Unmatchable quality

and variety• Hygiene• Excellent quality• Customer satisfaction

DOMINO’S PIZZA• More outlets even in

smaller towns.• Less than 30 mins home

delivery.• Low price• Excellent offers• Customer satisfaction• Quick service at outlets

ANALYSIS:WEAKNESS

PIZZA HUT• Inadequate

advertisements.• Inadequacy of outlets.• High prices• Lack of parking facilities

at outlets.

DOMINO’S PIZZA• Lack of variety• Outlets lack space• Ambience not up to

mark• No special option for

birthday parties and corporate lunches.

HOW OFTEN DO YOU VISIT PIZZA HUT OR DOMINOS?

WEEKLY

OCASSIONALY

MONTHLY

HOW OFTEN DO YOU VISIT PIZZA HUT OR DOMINOS?

WHICH JOINT DO YOU PREFER MORE ACCESIBLE FROM YOUR HOME OR WORK PLACE?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

35

40

45

41

19

NO

OF

VO

TES

WHICH JOINT DO YOU PREFER MORE ACCESIBLE FROM YOUR HOME OR WORK PLACE?

DOMINOS VS PIZZA HUT

1 0

WHICH AMBIENCE IS MORE COMFORTABLE AND LIVELY?

DOMINOS PIZZAHUT26

27

28

29

30

31

32

28

32

NO

OF

VO

TES

WHICH AMBIENCE IS MORE COMFORTABLE AND LIVELY?

DOMINOS VS PIZZA HUT

1 1

WHERE DO YOU THINK IS THE STAFF MORE FRIENDLY AND CO-OPERATIVE?

DOMINOS PIZZAHUT28

28.5

29

29.5

30

30.5

31

29

31

NO

OF

VO

TES

WHERE DO YOU THINK IS THE STAFF MORE FRIENDLY AND CO-OPERATIVE?

DOMINOS VS PIZZA HUT

1 2

WHICH JOINT DO YOU FIND MORE CROWDS DURING THE WEEKENDS?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

35

40

36

24NO

OF

VO

TES

WHICH JOINT DO YOU FIND MORE CROWDS DURING THE WEEKENDS?

DOMINOS VS PIZZA HUT

2 2

WHERE DO YOU FIND A WIDE RANGE OF VARITIES IN THE MENU?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

30 30

NO

OF

VO

TES

WHERE DO YOU FIND A WIDE RANGE OF VARITIES IN THE MENU?

DOMINOS VS PIZZA HUT

3 3

WHICH JOINT’S CUSTOMER SERVICE YOU PREFER IS BETTER?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

35

34

26

NO

OF

VO

TES

WHICH JOINT’S CUSTOMER SERVICE YOU PREFER IS BETTER?

DOMINOS VS PIZZA HUT

4 3

WHOSE RATES DO YOU FIND MORE AFFORDABLE?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

35

40

39

21NO

OF

VO

TES

WHOSE RATES DO YOU FIND MORE AFFORDABLE?

DOMINOS VS PIZZA HUT

5 3

WHO DO YOU THINK PROVIDES BETTER OFFERS?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

35

30 30

NO

OF

VO

TES

WHO DO YOU THINK PROVIDES BETTER OFFERS?

DOMINOS VS PIZZA HUT

6 4

WHERE DO YOU FIND BETTER QUALITY OF FOOD?

DOMINOS PIZZAHUT0

5

10

15

20

25

30

35

3525

NO

OF

VO

TES

WHERE DO YOU FIND BETTER QUALITY OF FOOD?

DOMINOS VS PIZZA HUT

7 4

WHOSE HOME DELIVERY SERVICES ARE BETTER?

20

40

VOTES

PIZZA HUT

DOMINOS

WHOSE HOME DELIVERY SERVICES ARE BETTER?

DOMINOS VS PIZZA HUT

8 4

WHICH JOINT IS MORE HYGENIC?

DOMINOS

PIZZAHUT

0

5

10

15

20

25

30

35

31

29

WHICH JOINT IS MORE HYGENIC?

DOMINOS VS PIZZA HUT

9 4

THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?

THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?

TV

PHAMPHLETS

BILL BOARDS

NEWSPAPERS

THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT DOMINOS?

THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?

TV

PHAMPHLETS

BILL BOARDS

NEWSPAPERS

ANALYSIS: OPPORTUNITIES

PIZZA HUT• With growing fast food market- scope for expansion.• Introduce more offers.

ANALYSIS: OPPORTUNITIES

DOMINO’S PIZZA• With growing fast food industry- scope for expansion.• Introduce more variety• Bigger outlets• Introduce take away counters.

ANALYSIS:THREATS

PIZZA HUT• No takeaway counters for pizzas.• Low price points of competitors.

ANALYSIS:THREATS

DOMINO’S PIZZA• Better quality and variety of competitors.• No take away counters for pizzas

Suggestions for dominos

SUGGESTIONS FOR DOMINOS

VARIETY

AMBIENCE

MARKETING

INCREASE IN SITTING CAPACITY

QUALITY OF CHEESE

BETTER OFFERS

WASHROOMS

SUGGESTIONS FOR PIZZA HUT

SUGGESTIONS FOR PIZZA HUT

COST

LOCATIONWASHROO

MSDELIVERY

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