donate your sense

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DONATE YOUR SENSE

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DONATE YOUR SENSE. Donate Your Sense. OBJECTIVES. Increase Website Visits Social Engagement Support & Fundraise. Young People Age 18-25. OBJECTIVES. CHALLENGE. OPPORTUNITY. STRATEGY. IDEA. EXECUTION. MEASUREMENT. SUMMARY. Donate Your Sense. CHALLENGE. Visibility. - PowerPoint PPT Presentation

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Page 1: DONATE YOUR SENSE

DONATE YOUR SENSE

Page 2: DONATE YOUR SENSE

OBJECTIVES

OBJECTIVES CHALLENGE OPPORTUNITY IDEA EXECUTION MEASUREMENT SUMMARY

Young PeopleAge 18-25

Increase Website Visits

Social Engagement

Support & Fundraise

Donate Your Sense

STRATEGY

Page 3: DONATE YOUR SENSE

CHALLENGE

OBJECTIVES CHALLENGE OPPORTUNITY IDEA EXECUTION MEASUREMENT SUMMARY

VisibilitySense International is out of audiences’ sight.

Donate Your Sense

STRATEGY

Page 4: DONATE YOUR SENSE

OPPORTUNITY

OBJECTIVES CHALLENGE OPPORTUNITY IDEA EXECUTION MEASUREMENT SUMMARY

common sensemake sense

Sense of humor

sixth sense

I sense that

No senseHave a sense of

good sense

home sense

5 senses

Sense and sensibility

“Sense” is actually an everyday word.

It’s in front of us all the time!

Donate Your Sense5241 tweets about Sense in just 1 Hour

STRATEGY

Page 5: DONATE YOUR SENSE

STRATEGY

OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

Relate “Sense” to “Sense International”

Transfer a WORD with high use frequency

into BRAND MENTION

Donate Your Sense

Page 6: DONATE YOUR SENSE

IDEA

OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

Donate Your Sense

SenseSensehttp://www.senseinternational.org.uk

Page 7: DONATE YOUR SENSE

IDEA

OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

Donate Your Sense

A plug-in which can detect your input and turn the word ‘sense’ into a website link

He really got a good sense of humour.

Click “sense” to help the deafblind regain their sense.

What’s he like?

How does it work?

SarahDONATE YOUR SENSE

Help the deafblind simply by typing a word.

Page 8: DONATE YOUR SENSE

Action Share

EXECUTION

I donate my sense to the deafblind.Join me to help them regain their sense, will you?

Awareness

I have donated my sense to the deafblind.It totally makes sense to champion such a cause.Click sense to donate yours.

Angelia Jolie

4283

CELEB TWEETS Direct to Website Become Supporter

Donate Your Sense

OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

Page 9: DONATE YOUR SENSE

MEASUREMENT

OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

Donate Your Sense

Number of website clicks

Social mentions

Number of Registered Supporters

Page 10: DONATE YOUR SENSE

SUMMARY

OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

Objectives

Increase Website visits; more

awareness of Sense International

from young people

Challenge

Visibility

Opportunity

“Sense” is actually an everyday word.

It’s in front us all the time!

Strategy

Relate “Sense” to “Sense International”

Transfer a word with high use frequency into Brand Mention

IdeaDonate Your Sense

A Plug-in which can detect your input and make the word ‘sense’

into a website link

Execution• Raising awareness by CELEB

tweets• Directly drive to website

and get involved• Become a supporter and

Share

Measurement

• No. of website clicks• Social mentions• No. of Registered

Supporters

Donate Your Sense