Done by:Yanyi, Amanda, Qingru, Anna,

Vanessa Soh, Kamy

11S2

01

ContentsI. OriginII. How is the price determinedIII. Related goods - Compliments - SubstitutesIV. Recent developments – How they affect

marketing and pricing decisions - Increase in production of substitutes - Improvement in technology - Consumer’s expectations - Choices made by customers

 Apple started the iPad on April 23, 2008.

Apple began developing the iPad before the iPhone, but temporarily shelved the effort upon realizing that its ideas would work just as well as a mobile phone.

Release datesUnited States: April 3, 2010International: May 28, 2010

When did the iPad originate?

However, the original idea of the iPad can be said to have originated from 38 years ago when

a man named Alan Kay published a paper detailing a device similar to Apple’s iPad, which

he called “Dynabook.” He made a number of predictions, many of which are true of the iPad

that Apple released.

DID YOU KNOW?

How the price of iPad is determined

1. Cost of production This includes the individual cost of each component as

well as the cost of labour needed.

2. Demand by consumers in the market. When the demand increases, higher dollar votes are

cast for the iPad, causing prices to be increased.

Related goods - Compliments

Starter Series iPad with Magic ArmIt enables users to create a straight-read teleprompter by slotting the iPad into a mount.

iPad battery caseIt is not only a charger but also as a protector for the iPadPrevents short circuit, over-current, over-charging, and over-discharging

iCadeOnce the iPad is slotted into the shelf, it looks just like a game machine in an arcade.

Related goods - Substitutes

Samsung Galaxy Tab7-inch slate that is smaller and lighter than the iPad. It has the same speed processor but twice the RAM. It also has 2 built-in cameras.

Kindle Portable e-book reader that uses wireless connectivity to enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media in some countries.

Bibliography

• http://alexw.me/2011/01/ipad-simulator-in-html-and-js/• http://sg.yfittopostblog.com/tag/ipad/

http://www.simplehelp.net/2010/04/03/how-to-remove-the-sent-from-my-ipad-signature-from-outgoing-email-on-your-ipad/

• http://chris.pirillo.com/when-was-the-ipad-really-invented/• http://www.flickr.com/photos/alex_hopkins/4404319941/sizes/o/in/photostream/• http://en.wikipedia.org/wiki/IPad• http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/08/kindle_or_ipad_-_which_will_ch.html• http://www.fonearena.com/blog/22543/samsung-galaxy-tab-coming-to-india.html• http://en.wikipedia.org/wiki/Amazon_Kindle• http://en.wikipedia.org/wiki/IPad

http://www.reuters.com/article/2010/07/23/lgdisplay-production-idUSTOE66M00620100723http://www.telecomskorea.com/market-10004.htmlhttp://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/http://www.pcworld.com/zoom?id=204779&page=1&zoomIdx=1http://www.padgadget.com/2010/08/23/improved-ipad-shipping-times-and-apps-market-statistics/

The End