Done Right! 2011 Marketing Plan

1. Our History

2. Our Vision

3. Done Right!

4. What is Done Right!

5. 2011 Initiatives

Table of Contents

LendingTree : continuing to evolve, innovate, and grow

Launches brand advertising campaign, “When Banks Compete

You Win®””

LendingTree’s IPO

Enters short form business with acquisition of GetSmart.com

LendingTree acquired by

IAC

Acquisition of Home Loan

Center

Tree.com spun out from IAC

Acquisition of iNest (builder network)

Launch of RealEstate.com

REALTORS®

Enters Real Estate business with acquisition of

Broker Network

Acquisition of JustThrive.com, DoneRight and LeadRelevance

Founded by Doug Lebda in 1996 to empower consumers with choice, competition and convenience Launch of new

ad campaign “You to the

Rescue” and re‐launch of

LendingTree.com site with the loan coach suite

of tools

3

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Launch of Tree.com

site Summer

2010

Introduces website www.Lendingtree.com

To empower consumers to make the smartest decisions

at the most critical times in their lives.

To empower partners to build enduring

and meaningful businesses..

Corporate Vision

Variety and depth of relevant content

Quotes and information

Freedom from fear of information being sold 100 times

A Trusted Brand

CONSUMERS

Financial Decisions

Health Decisions

Home Service Decisions

Expand our reach and relevance across new verticals

Other Involved Decisions

Loans

Professional Services

Home Services

• Online• Offline• Search

• Affiliate• Affinity• Email

• Direct Mail• Public

Relations

• Social Media

Products

Channels

We will continue to drive the business with our multi‐dimensional marketing engine

Key Brands

Consumer Loans

MoneyRight®

REALTORS®House Watch

Credit Cards

LR4 Life & Guarantee

LB4U Lock

Home Services

Insurance

Education Auto

Done Right! and the Home Services Vertical

Who is Done Right!

Performance –based marketing that provides an outstanding ROI.

High Quality Leads

Direct 1:1 phone calls from homeowners.

Calls from homeowners that are seeking “value and quality”

A “Best Of” clutter‐free environment representing a short list of quality professionals

Exclusive Calls

Done Right! is a marketing partner with the experience and expertise needed for success

Quality leads are delivered in a constantly changing multi‐media environment.

2011 Initiatives

Website

Pro Pages

Online Marketing

Landing Pages

Advertising

Hot Transfers

National Expansion

New Website—Launched January 2011

New Features Include:

Featured Home Pro

Online Form

Toolbox

Pro Pages

New Pro Pages—Launched January 2011

New Features Include:

New Reports

Account Details

Leads Report

Lead Summary Report

Account Summary Report

Profile Management

Online Marketing—Landing Pages

Consumers originating from a landing page are sent to a call center for verification before being hot transferred to one of our home pros.

Offline & Online Marketing‐Advertising

Traffic to be driven via a number of channels 

Book Drop

SEO/SEM

Email leveraging of the brand equity and customer database from other Tree properties

Cross‐selling of traffic from other Tree verticals

Spreading of media buying across multiple verticals enabling segmented pricing options

Social Media

Direct Response Advertising

High profile Display (Yahoo homepage, MSN, AOL)

13

Hot Transfers

Exclusive Leads

Consumer interest, category, location verified by Call Center

Consumer Available to talk at time of transfer.

Generated from online marketing (forms and call campaigns)

National Expansion

Migrate from Print Markets to National Distribution

Maintain Print in Current Markets (San Diego, Los Angeles, Denver, Orange County, Houston, Chicago, Dallas/Ft. worth)

Expand online marketing efforts nationally.