Columbia Informatics, LLC

Dong Xu

Columbia Informatics, LLC

Provide information technoloies and analytics capacities for traditional Chinese medicine, including software development, consulting, and services.

Started in August 2015 Contact information:

Dong Xu, President of the company

573-882-2299, xudong@missouri.edu

Traditional Chinese Medicine

Widely used by ¼ of the world's population residing in Asia and rapidly growing in the West in recent 30 years

1 in 4 persons in US uses complimentary / alternative medicine (mostly traditional Chinese medicine)

Users tend to be higher socio-economic group Personalized and preventive medicine Youyou Tu received Nobel prize for for discovering the

key malaria drug from traditional Chinese herb this year Information Technology can improve its usability

Value Proposition

iTongue App

Food Recommendation

Warm or Hot Food (for cold pattern)

Neutral Food Cool or Cold Food (for heat pattern)

Meat Lamb, chicken, goose, prawn

Pork, beef Crab, rabbit, duck

Vegetable Eggplant, onion, chive, garlic, pepper

Potato Seaweed, cabbage, spinach, carrots, celery,

cucumber, tomatoes,

Fruit Longan, litchi, chestnut, walnut, citrus

Peach, apricot,grape

Pears, watermelon, melon, persimmon, banana, pineapple

Others Brown sugar, syrup, wine, coffee, curry

Chicken egg Sugar, tofu, duck egg

Research and Reports

• We have conducted scientific research: 263 gastritis patients and 48 healthy volunteers had their tongues analyzed

• Published in a top journal of TCM: “Evidence-Based Complementary and Alternative Medicine”

• >100 media/websites carried the story

• iTongue is available for download at Apple App Store

• A unique healthcare App (no other App has such functionalities

Business Model and Customer Development

Basic App is free: attract many users and allow advertisements

Doctor assessment of submitted tongue photos Internet consultation through skype, wechat… Online education of traditional Chinese medicine Hosting cybershops related to traditional Chinese medicine VIP services: daily recommendation for food and lifestyle

based on traditional Chinese medicine and data Customized developments for other companies (skin care,

nutrition supplements)

Intellectual Property / Proprietary Technology

MU will give exclusive rights of iTongue (as well as future related developments) to the company

MU will have 5% ownership of the company

The company will pay loyalty amount to 5% of it total revenues to MU annually

Allow our related research at MU to be commercialized continuously through the company

Building Management Teams and Advisory Board / Network Development Dong Xu, President Ye Duan, CTO Will hire a CEO when the budget allows Have strong collaborations with leaders in the field

(Tsinghua University, Shanghai University of Traditional Chinese Medicine)

Have close connections with Traditional Chinese Medicine practitioners

Explored collaborations with several companies

Financial Projections and Milestones

By the end of 2016 20,000 total downloads and 5000 active users Seek investment of $200,000-$500,000 Hire 3-5 FTEs and ~5 interns Start a joint venture in China

By the end of 2019 200,000 total downloads and 50,000 active users Obtain funding from SBIR, etc. $500,000 annual revenues Have 10 FTEs