Leverage social networks to increase Annual Giving

An example of donor conversation and resulting gift

Why social networks?

Why social networks?

• 450 M users• 108 M active users (US)• 50% daily users • 4 M new US users / month

• 450 M users• 108 M active users (US)• 50% daily users • 4 M new US users / month

• 125 M users• 15 M active users• 6.2 M new users / month

• 125 M users• 15 M active users• 6.2 M new users / month

• 55 M users• 30 M active users (US)• 2 M new users / month

• 55 M users• 30 M active users (US)• 2 M new users / month

Challenges

How can I create a word

of mouth momentum?

How can I create a word

of mouth momentum?

How can I leverage the

social networks of my constituents?

How can I leverage the

social networks of my constituents?

How can I do all this

without using up my staff

time?

How can I do all this

without using up my staff

time?

How can I reach out to

Younger constituents?

How can I reach out to

Younger constituents?

“My constituents are using social networks extensively, but I can’t reach out to them effectively”

Starting point : current donors and volunteers

Leverage passionate

constituents

Leverage passionate

constituents

Empower them to create word of mouth

campaigns

Empower them to create word of mouth

campaigns

Peer Influence

Peer Influence

Peer Pressure

Peer Pressure

Increased outreachBetter participation / New donors

Young Alumni Giving

ChallengeChallenge

SolutionSolution

ResultsResults

Elon University needed to increase the participation rate for the IGNITE Young Alumni challenge which was executed through the online channel.

• Adopted donorbadge as the social media platform to increase awareness about the IGNITE challenge among young alumni

• Emailed donorbadge to past donors to create timely momentum for the 1 month challenge in Feb ‘10

• IGNITE Challenge raised $205,028 in Feb’10

Next StepsNext Steps Use donorbadge for Reunion Giving and Senior Class Gift Campaign.

“donorbadge was a critical component in the success of our IGNITE Young Alumni Challenge. Our participation rate doubled within 1 month ”

-Melisha Chamra, Associate Director, Elon University

“donorbadge was a critical component in the success of our IGNITE Young Alumni Challenge. Our participation rate doubled within 1 month ”

-Melisha Chamra, Associate Director, Elon University

donorbadge ignites Elon University’s Young Alumni challenge

• Participation rate doubled from 6% to 12%. 628 Young alumni participated in the challenge

• 55% of IGNITE Challenge donors added donorbadge to their profile

• 188 donors sent their personalized IGNITE testimonial to more than 40,000 friends on Facebook

Powered by donorbadge, Facebook becomes a top 5 source of traffic to UC Berkeley Giving

ChallengeChallenge

SolutionSolution

ResultsResults

UC Berkeley was looking for an effective social media tool to increase awareness among its supporters about giving back

• Adopted donorbadge as the only social media platform for Annual Giving and Development

• Integrated donorbadge to GiveToCal online giving website, email receipts and solicitations

• donorbadges for University funds, school funds, dorms and Athletics – more than 25 active badges

• Acquired new donors worth > $1,000,000 in Life Time Value within 9 months. More than 50% of the direct gifts are from new donors.

• Increasing number of direct gifts through donorbadge. 23 in Fall 2009, 48 until April 2010

• Facebook became the top 5 source of traffic to Giving website (from a previously insignificant position)

Next StepsNext Steps Leverage donorbadge for fundraising events ticketing, athletic events ticketing, scholarships and more.

“We are seeing a real increase in donations from Facebook and we are getting more gifts as a result of donorbadge.”

- Matt Matsuoka, Director, UC Berkeley

“We are seeing a real increase in donations from Facebook and we are getting more gifts as a result of donorbadge.”

- Matt Matsuoka, Director, UC Berkeley

Online Giving website

Online Giving website

Demo: Creating momentum for a challenge

InstitutionInstitution

Recent Donors and Volunteers

Recent Donors and Volunteers FriendsFriends

DonorsDonors

Useful across various Annual Giving components

Challenge

Reunion Campaigns

Class giftCampaigns

Athletics/EventsTickets & Marketing

Annual Funds

U. Notre Dame 40 clickthroughs on Dec 31, 2009

U. Notre Dame 40 clickthroughs on Dec 31, 2009

What you can expect from donorbadge

Gen Y and Gen X donors

Gen Y and Gen X donors

NewDonors

NewDonors

Direct BenefitsDirect

BenefitsIndirect BenefitsIndirect Benefits

UC BerkeleyIncreasing no. of

gifts23 in Fall 2009,

48 until Apr 2010

UC BerkeleyIncreasing no. of

gifts23 in Fall 2009,

48 until Apr 2010

Indirect Gifts

Indirect Gifts

Increase inAwarenessIncrease inAwareness

Staff timesavings

Staff timesavings

Data fromSocial networks

Data fromSocial networks

UC BerkeleyAcquired new

donors worth > $1,000,000 in Life

Time Value.50% of all donors

are new

UC BerkeleyAcquired new

donors worth > $1,000,000 in Life

Time Value.50% of all donors

are new

Elon UniversityHugely successful Ignite Challenge100% increase in participation in 1

month625 donors $205,000

Elon UniversityHugely successful Ignite Challenge100% increase in participation in 1

month625 donors $205,000

Direct Gifts

Direct Gifts

Proven approach

• UC Berkeley• U. British Columbia• University of Michigan• University of Notre Dame• UNC at Chapel Hill• UC Irvine• U. Memphis• U. Connecticut• Duke University• Claremont McKenna College• CalTech• Hobart and William Smith

Colleges• Anderson University

• San Francisco State University• Boston College• Gonzaga University• Bellarmine University• Carleton College• Davidson College• Vassar College• Susquehanna University• Trinity College• Breck School• Shipley School• La Salle High School• Elon University

and more ..and more ..

Proven approach

and more ..and more ..

Two flavors of donorbadge: Standard and Advanced EditionsCategory Features Standard Advanced

Number of donorbadges per institution

Setup and manage multiple donor badges for funds, challenges etc

Social network sharing Publish to Facebook Newsfeed

Publish to Twitter

Publish to LinkedIn

Peer-to-peer solicitation Invitation to Facebook friends

Invitation by Email

Invitation to LinkedIn contacts

Number of donorbadges per donor

Display of multiple donor badges in donor’s Facebook profile

Channels Receipt page donorbadge

Email receipt donorbadge

Donorbadge for offline donors

Analytics and Reporting Report with aggregate information

Detailed donor information from Facebook such as name, email id

Honor Roll – automated display of donors with pictures and gift history

Donors can add/remove themselves from Honor Roll

Display of Honor Roll in Institution’s Fan page

* Please note that features and pricing are current information as of May 20, 2010 and are subject to change at any time* Please note that features and pricing are current information as of May 20, 2010 and are subject to change at any time

Questions?

Contact admin@orbees.com

510-623-0400

Proven and widely adopted

Easy to set up

Cost effective

Proven and widely adopted

Easy to set up

Cost effective