Don’t be tyre !

Don't be tyre !

Limits of classical Business Model

Mass business model : we have to sell more to make more money which is not

sustainable.

We are dependent of : Garages Tyre producers Gum producers

System of actors / externalities

actors

Customers

Suppliers

Garages

Externalities

Road Quality

Tyre maintenance

Circulation (heavy traffic)

Speed

Tyre pressure

Use frequency

Immaterial Resources

create package : security package

Maintenance of the car park tyre pressure tyre good shape

-> less incidents which mean more security

Justification of the sustainable added value

more technologies in tyre to control the tyre pressure

create package with security services

The percentage of revenue based on products used to represent 100% of turnover. Now, we reduce it to 70% because 30% represent the services. We are producing the same quantity of tyres and we earn

more money