dont break the trillion dollar vault...unlock it!

Don’t Break The Trillion Dollar Vault Unlock It! Shirish Andhare, VP Product Marketing, Sylantro

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Post on 05-Dec-2014




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Talk from Ecomm 2008 on the power of merging concepts of Web 2.0 with Telcom. Accompanying Video here:


  • 1. Dont Break The Trillion Dollar Vault Unlock It! Shirish Andhare, VP Product Marketing, Sylantro
  • 2. About Sylantro Multiplay Application Feature Server Platform Service Providers Web Services + Developer Program Developers New User Experiences That Drive Adoption Users
  • 3. New Communication Experiences
  • 4. Communications As A Service
  • 5. Driving Desktop Productivity Call Hang Up Hold Toggle Unannounced Transfer Consultative Transfer Add to Conference
  • 6. Schumpeter: Creative Destruction Source: The Economist 's special survey "Innovation in Industry" (20th February 1999)
  • 7. Constructive Disintermediation?
  • 8. The 1:1 Diagnostic Telco vs. Rethink
  • 9. Challenges The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University Cultural Differences I dont understand Principles and Values Clash Its against my principles and values! Skill Gaps I dont know how Motivation Whats in it for me? Communication I didnt know!
  • 10. I Didnt Know! Ecomm Speakers VON Spring Speakers
  • 11. I Dont Understand You!
  • 12. You Dont Understand Me! Telecom IN AIN SCP IVR SAP S-CSCF Parlay CSTA 3GPP OMA SIP RTP RTSP CTI POTS TDM ISDN CDMA TDM Centrex Circuit Switching CCS Inband Central Office DTMF DID ACD PRI BRI PSTN PTT PCM SS7 SMDI E1 Trunk T1 Line Loop Start Ground Start Simplex Repeater MSC Transfer IMS ECMA CCITT HSS LERG P-CSCF GSM Long distance U-Law PBX Diameter
  • 13. Whats In It For Me? Pure Voice Revenues Trillion Do Nothing $ Time
  • 14. Whats In It For Me? Revenues From Bundling Services (Closed Business Model) Trillion Traditional Services Bundling $
  • 15. Whats In It For Me? Revenues From Multiplay Services (Open Business Models) Trillion New Multiplay Service Models $ Time
  • 16. I Dont Know How Telco
    • Reliability
    • Scale
    • Channels
    • Support
    • Brand
    • Infrastructure
    • Innovation
    • APIs
    • Applications
    • Cheap scale
    • Hosting
    • Long Tail
    • Innovation
    • Scale
    • Reliability
    • Support
    • Channels
    • Developers
    • APIs
    • Co-X
      • Brand
      • Host
      • Sell
      • Develop
      • Distribute
      • Market
      • Educate
      • Recruit
  • 17. Its Against My Principles And Values
    • New architectures
    • Granular service levels
    • New QoS models
    • New development models
    • New deployment models
    • New billing models
    99.999% Reliability 24x7 Innovation
  • 18. The Combination? RETHINK EDUCATE CO-OPERATE
  • 19.