don't drown in advertising pool

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© 2010 CarolDoane By Carol Doane Don’t drown in the advertising pool Cheap is a chance

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Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media choices. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper. The audience continues to respond to advertising.

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Page 1: Don't drown in advertising pool

© 2010 Carol Doane

By Carol Doane

Don’t drown in the advertising pool

Cheap is a chance

Page 2: Don't drown in advertising pool

© 2010 Carol Doane

I need my message delivered

NOW!

Page 3: Don't drown in advertising pool

© 2010 Carol Doane

Every day like clockwork in fact, around the clock

We deliver local messages

Page 4: Don't drown in advertising pool

© 2010 Carol Doane

We package messagesOnline, in email, direct mail and in the newspaper

Page 5: Don't drown in advertising pool

© 2010 Carol Doane

Then along comes somethingcheaper

Page 6: Don't drown in advertising pool

© 2010 Carol Doane

Customers jump ship

Page 7: Don't drown in advertising pool

© 2010 Carol Doane

And when it doesn’t work out

Page 8: Don't drown in advertising pool

© 2010 Carol Doane

We rescue

with effective advertising

Page 9: Don't drown in advertising pool

© 2010 Carol Doane

Unlike direct mail

Newspaper users PAY to receive the product

Page 10: Don't drown in advertising pool

© 2010 Carol Doane

Cable customers

Pay for the service and tolerate the advertising

Page 11: Don't drown in advertising pool

© 2010 Carol Doane

Radio Customerspay NOT to listen to commercials

Page 12: Don't drown in advertising pool

© 2010 Carol Doane

Newspaper customersLook forward to the ads

Page 13: Don't drown in advertising pool

Unlike other media

Newspaper companies hold their rates steady for a year or more

Page 14: Don't drown in advertising pool

© 2010 Carol Doane

Other media companies

Don’t publish their rates© 2010 Carol Doane© 2010 Carol Doane

? ? Guess ?

© 2010 Carol Doane© 2010 Carol Doane

Page 15: Don't drown in advertising pool

Did the guy next door

Get a better rate than you?© 2010 Carol Doane

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© 2010 Carol Doane

Web analytics validated

We are audited

Circulation verified by independent auditors

Page 17: Don't drown in advertising pool

© 2010 Carol Doane

Loyal customers

We reward

Page 18: Don't drown in advertising pool

© 2010 Carol Doane

•Volume discounts

Rewards include

•Pick up discounts•Color savings

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© 2010 Carol Doane

to our customers and our company. After all, we all want to stay in business.

Fair pricing

Page 20: Don't drown in advertising pool

© 2010 Carol Doane

Sponsorships

Section fronts

Anchored positions

in print and online

We offer

Page 21: Don't drown in advertising pool

© 2010 Carol Doane

PolybagsPost-it Notes®

Flyer printingMini billboards

Specialty print products

Page 22: Don't drown in advertising pool

© 2010 Carol Doane

Unlock dynamic potential

Run sizes that break through into the news

Page 23: Don't drown in advertising pool

© 2010 Carol Doane

Cost per thousand

Active audience

Multi platforms

Creativity

Consider and compare

Page 24: Don't drown in advertising pool

© 2010 Carol Doane

We are small business specialists with a responsive audience

We are affordable

Page 25: Don't drown in advertising pool

© 2010 Carol Doane

• Local message delivery

• News and community

We are local

Page 26: Don't drown in advertising pool

© 2010 Carol Doane

Will it really put cash in your drawer?

Cheap is only a chance

Page 27: Don't drown in advertising pool

© 2010 Carol Doane

You can swim like a pro

You can drown in cheap choices, or

Page 28: Don't drown in advertising pool

© 2010 Carol Doane

And invest in effective advertising

Get a consultation

Page 29: Don't drown in advertising pool

© 2010 Carol Doane

We craft strategies

We are ad messengers

We create campaigns

We deliver results

Page 30: Don't drown in advertising pool

© 2010 Carol Doane

Carol DoaneThe ColumbianAdvertising Sales [email protected]

Thank you

In collaboration with Carol Doane for The Columbian

Page 31: Don't drown in advertising pool

© 2010 Carol Doane

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