don’t forget the ux (when developing a product)

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Don’t forget the UX (when developing a product) Sebas&an Ullherr eulenherr Unicorns in Tech 2017-03-23

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Page 1: Don’t forget the UX (when developing a product)

Don’t forget the UX(when developing a product)

Sebas&an Ullherr eulenherr

Unicorns in Tech2017-03-23

Page 2: Don’t forget the UX (when developing a product)

Hi, I’m Sebas&an, Co-founder & Crea&ve Director at interfacewerk.

Let’s talk about user’s experiences!

Page 3: Don’t forget the UX (when developing a product)

PROBLEM I’ve got a great product idea. How do I make it succeed?

Page 4: Don’t forget the UX (when developing a product)

SOLUTION Let’s have a mee&ng.

Page 5: Don’t forget the UX (when developing a product)

SOLUTION Let’s have a mee&ng.

Page 6: Don’t forget the UX (when developing a product)

”It is a capital mistake to theorize before one has data. Insensibly one

begins to twist facts to suit theories, instead of theories to suit facts.

SHERLOCK HOLMES

Page 7: Don’t forget the UX (when developing a product)

Technology Users

Business

Page 8: Don’t forget the UX (when developing a product)

Technology Users

Business

Page 9: Don’t forget the UX (when developing a product)

Technology Users

Business

Page 10: Don’t forget the UX (when developing a product)

Technology Users

Business

Page 11: Don’t forget the UX (when developing a product)

SOLUTION Balance business, technology

and users by building simple hypothesis instead of complex theories.

Page 12: Don’t forget the UX (when developing a product)

Bringing in the user’s perspec/ve will check your assump/ons

against reality.

Page 13: Don’t forget the UX (when developing a product)

”Make the user’s problem your problem.

JEREMY KEITH

Page 14: Don’t forget the UX (when developing a product)

RECAP I. Balance business, technology & users II. Do frequent reality checks III. Anyone can do “UX” – if they care

Page 15: Don’t forget the UX (when developing a product)

Thank you for having me! Talk to you later.

I’m eulenherr on Twi_er.