don't just add social media integrate it at nagw2014
DESCRIPTION
Social Media should be integrated into your website, your customer service, your crisis management, your PR, your education and awareness programs... Cities, counties, states and visitors' bureaus can't afford to ignore the power of the people's voice in social! So how you can best integrate, and not just ADD it on? Jess shows a few ideas.TRANSCRIPT
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• Phone
• Web
• Social
• “IRL”
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Digital
marketing SEO
Social
PPC
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o It always costs time, invested by you or your marketing/PR/ customer service departments
o Budget $5K for paid/promoted posts, giveaway prizes, and posting or measuring tools
o Budget $25K to hire a consulting firm for research, strategy, posting and monitoring
Digital
marketing SEO
Social
PPC
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