Don’t Kill Your Marketing Campaign!

A question that haunts every business is “What if the campaign doesn’t work?....did we get the

promotional product right? Or are my precious advertising dollars lining bins?” Determining the right

promotional product can either make or break your campaign, but rest easy because it’s not as hard as

splitting the Red Sea either!

Here are a few criteria to take into consideration when choosing your promotional item:

Who your target audience is—the demographics--

Often a business will make the dire mistake of choosing a business giveaway it feels is the right

one. That is a tragedy waiting to happen! Rather than thinking from your own perspectives, you

must think from your customers’ perspective. Your customers are your greatest asset. They are

the ones whose sensibility you want to appeal to in order to have them coming back to you time

and again. So you must understand your audience, their socio-cultural practices, their mindset,

and their habits in order to choose a promotional item that they will appreciate.

Is the item going to be useful to them?--

Once you know who will receive the personalized promotional item, you need to think about

how useful the item going to be to them. This perhaps is the most salient consideration of all.

You obviously do not want to give something that will go in trash cans! Statistics show that

promotional items that are most useful are kept longer, used much more, and therefore create

that many more impressions—not just on the recipient of the item, but with others who are in

the vicinity too.

Is the item suited to your business interest and product image?

Appropriateness of the giveaway to your business makes a significant impact on your

promotion. For a company dealing in computer software to give away lip balms to their

customers or prospects would be ridiculous! However, if the same company was to give out

promotional USB flash drives it becomes an appropriate marketing tool.

Will your logo/slogan/message sit well on the promotional

product—does it provide adequate printing space? Will it be

clearly visible?

Give your company logo or your slogan fair consideration. The printing space provided by a pen

is much smaller than its larger counterparts—bags and t-shirts, which also afford better visibility

and many more impressions for every advertising dollar spent. For this reason the latter are

extremely popular promotional gifts. Choose wisely!

Does the promotional item look good?

Statistics show that relatively more attractive looking corporate giveaways are retained by their

recipients rather than being trashed. If a product is retained, the greater the chances of it being

seen by more and more people, the greater the exposure your brand logo gets!

Price and timely shipment considerations

While ordering your promotional items along with the budget and price of the products do

check whether the shipment would reach you in time for the event. Delays in this would be

suicidal to a promotion!