don't regret your website redesign - make sure you include ux
TRANSCRIPT
REGRET
Don’t
your website redesign
COAST DIGITAL
FULL SERVICE
12 YEARS
FANATICAL ABOUT DATA
INSPIRED BY USER INSIGHT
MICHAEL DRAVNIEKS
EMPATHY!DESIGN!
INNOVATION!STRATEGY
DEFINING UX!FINDING THE RIGHT APPROACH!TECHNIQUES!THE RESULTS!!
!
Let’s talk about
UX
Defining
Goals
EmotionUSER NEEDS
Business needs
Intuitive
INFORM
Delight
GOOD UX converts
It’s no use having a website thatpeople love if it doesn’t help your
business achieve its goals.
Finding the
RIGHT APPROACH
COMPETITOR CHANGE
PANIC OPINION
Cherished notionsKNEEJERK REACTIONS
EGO
GUESSING
WHAT ?
WHAT WHY
Get to know your usersThey already know you
The voice of your customers
Surveys TESTING
Behavioural dataCONTEXTUAL INTERVIEWS
Feedback
“UX forms the foundation of intuitive designs, indispensable products, and successful companies. So what are you waiting for? Go listen to your customers! ”
- Braden Kowitz, Google
Get to know your businessThere’s always more to learn
that deliver insightTECHNIQUES
Research
Telephone Interviews
Surveys Workshops
Testing labsTalk to support teams
Analytics
Visualisation
Customer journey maps
Personas Wireframes
RequirementsResponsive prototypes
Sitemaps
Testing
Testing labs
WorkshopsContextual
Remote testingGuerilla testing
Feedback
of good UXRESULTS
ROI
HAPPY CUSTOMERS
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
“
”- Maya Angelou
A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.
“”
Forrester: Top Technology Trends For 2014 And Beyond
