Why you should NEVER START your BUSINESS from

LOGO, WEBSITE nor FACEBOOK

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LOGO, WEBSITE, FACEBOOK

make your business tangible That’s why many people start with them

But they are just TOOLS

Starting from tools is like

TAKING THE MEDICINE

that was prescribed to someone else You may be lucky & it can work, but it is very dangerous

If you would never risk TAKING THE MEDICINE

without the diagnosis, Why do you want to do this to your business?

The TOOLS should come after previous

preparation

WHERE TO START?

Market!Where are you now?!

Are you realistic?!!

Market analysis Competitive analysis

SWOT Risk map

Vision & Strategy!Where to go? How to get

there?!!

Long term vision Gaps

Strategic Resources & Partners

Clients!For whom?!

What do they need?!!

Customer analysis Customer pains & needs

Customers segments

Products!What to offer?!

Are you different?!!

Value proposition Customer relationships

Tools!How to deliver it? How to

keep customers?!!

Distribution channels Marketing

Key activities

$: Money!How to earn? How much

is needed?!!

Cost & Revenue Cashflow Funding

+

START !HERE

See the full picture Understand your business

Discover connections /gaps /weaknesses Make decisions

Set objectives, targets & performance goals Monitor progress

Grow & operate business Minimise risk

Deliver results

STRATEGIC APPROACH WHY DO YOU NEED IT?

Understanding of the marketplace

• Market & Competitors: distribution channels, seasonality, market share, offers, strengths, weaknesses

• Customers: types of customers, demographics, psychographics, trends, benchmarks, needs and believes.

• Your company: SWOT analysis

• Risk map: probability & impact, action plans

MARKET

Projecting into the future and thinking big.

• Vision: How do you see your company in the future? What you plan to achieve? What are the largest & the most ambitious goals?

• What is the aim of the company’s existence and the value for consumers? What is the bigger reason, the activity and the effect of your company’s existence on the world?

• Core values: what are the guiding principles the company is built on?

• Main objectives: How do you define growth? How fast will the company grow?

• How will you achieve your goals? What resources do you have?

VISION & STRATEGY

What are your client needs and how is your product addressing them? What is it that your offer? What makes your product unique?

• Customer analysis, pains & needs

• What can you give them? Ask your customers!

• Product features & benefits - factual statement vs. what’s in it for the customer (open 24h vs. you can buy when you want)

• Competetive egde - why should someone buy from you instead of from your competition?

CLIENT & PRODUCT

How you will find the consumers. How you will keep them? What needs to happen to make a sale?

• Sales Potential, Projecting market share, Positioning business,

• Website, logo, headline, social media

• Pricing, Distribution

• Marketing objective, Key message, Activities, Promotion plan

• Logistics: Process from production to delivery, your network of suppliers, credit policies.

TOOLS

Will it be profitable? Learn to understand your numbers

• Initial investment - how much money is needed to start • Projected profits & cash flow over time • Is external financing needed? When investors can

expect to get their money back • Will this business be your only source of income?

FINANCIALS

Do not be afraid to

TALK, TEST, FAIL & CHANGE

THANK YOU

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