don’t stop at responsive: optimize your site to increase conversions on mobile
DESCRIPTION
Optimizing the delivery of assets ensures that the most important content and calls to action are prioritized when the site loads. In this webinar Ari Weil of Yottaa will explain how Application Sequencing technology can boost site performance and serve up what you want your customers to see. You will learn: Why responsive design is just the tip of the optimization iceberg How Application Sequencing intelligently serves content based on device, browser, and connection speed How site speed and perceived responsiveness impact conversions and sales Website visitors increasingly expect speed, responsiveness, social integration, and personalization on any device. See how you can still deliver a well-rounded experience and capture business without sacrificing performance.TRANSCRIPT
www.yottaa.com Confidential © 2014 Yottaa, Inc. All Rights Reserved.
Application Sequencing Yottaa
Nearly half of corporate marketing budgets will be spent on digital strategy
Confidential © All Rights Reserved. www.yottaa.com 2
Modern Web Realities – Corporate Spend
Enabling mobile revenue and leveraging social interaction are primary motivations
Confidential © All Rights Reserved. www.yottaa.com 3
Modern Web Realities – Marketing Focus
Importance of channel engagement to corporate strategy
Confidential © All Rights Reserved. www.yottaa.com 4
Mobile – the future is has been here for awhile
Forrester: The Rise of Holistic Enterprise Mobile Engagement
Confidential © All Rights Reserved. www.yottaa.com 5
Pervasive Business Reality: Engage Visitors
Top priorities/objectives for mobile channel strategy
I need Social!
Forrester: The Rise of Holistic Enterprise Mobile Engagement
! Facebook is #1 in time spent per month. 6.35 hours – 2x Google+ – Primarily desktop
! Instagram reaches > 150 million users – Facebook relationship added 50 million users H2-2013 – Underscores the growing interest in visual content
! 15% (1 in 6) of Internet users are on Pinterest – Note: typical Pinterest user is well educated – 18% have an annual income of $75,000 or more
! Time on Tumblr and Pinterest > Twitter and LinkedIn ! Pinterest drives the most referral traffic
– 2x of Twitter, LinkedIn, and Google+ combined! – Second only to Facebook
Confidential © All Rights Reserved. www.yottaa.com 6
The Business Impact of Social Media
Spredfast: 15 stats to inform your social engagement strategy
Confidential © All Rights Reserved. www.yottaa.com 7
Pervasive I.T. Reality: Speed, Scale, Security
Top challenges to enabling/integrating mobile strategy
I need Control!
Forrester: The Rise of Holistic Enterprise Mobile Engagement
Modern Web Realities – Context Complexity
Confidential © All Rights Reserved. www.yottaa.com 8
Confidential © All Rights Reserved. www.yottaa.com 9
We’ve all heard why sites should be fast
Source:
4.3% in REVENUE
2 seconds slower
Pages that were…
DROP
Source:
2.2 seconds improvement in
landing page speed INCREASED
DOWNLOADS
15.4% by 60% faster
INCREASED DONATION CONVERSION
Making Barack Obama’s website
14% Source: Barack Obama website
Source:
1second delay causes an
11% in PAGE VIEWS
1second delay causes a
7% in CONVERSIONS
1second delay causes a
16% in CUSTOMER SATISFACTION
DROP DROP DROP
Confidential © All Rights Reserved. www.yottaa.com 10
But how about the impact of social content?
0
2000
4000
6000
8000
10000
12000
14000
< 10 10-20 21-30 31-40 41-50 > 50
Load Time vs 3rd party Requests
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
< 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB
Load Time by Page Weight
This is the only dynamic content on the home page
Confidential © All Rights Reserved. www.yottaa.com 11
Real World Example – eTail Shoe Site
Visitors wait on social widgets that are below the fold
Confidential © All Rights Reserved. www.yottaa.com 12
Real World Example – BTF Content Delaying
Confidential © All Rights Reserved. www.yottaa.com 13
Real World Example – Visitor Perspective & Why
Original Application Sequencing
Original Sequencing Improvement
First Engagement 1927ms 616ms 68% Round Trips 74 43 42% Page Weight 2.4MB 1.3MB 46% Fully Displayed 4379ms 644ms 85%
Confidential © All Rights Reserved. www.yottaa.com 14
Real World Example – What I.T. Sees
300ms
600ms
First Byte
Visually Complete
A Superior Visitor Experience on Every Device
(Reverse Proxy)
ContextIntelligenceTM Maximizes Engagement and Revenue Confidential © All Rights Reserved. www.yottaa.com 15
The Engagement Platform
ACCELERATION SEQUENCING TARGETING
Confidential © All Rights Reserved. www.yottaa.com 16
Value for your Visitors, your Business and IT
Deliver a consistent, fast and flawless experience on any device
Innovate without compromise to maximize conversions & revenue
Maintain control to ensure maximum security & scalability
Increase conversions by 20% without IT complexity, code change or business risk ! White Glove Treatment ! Business Objective Consulting ! Services-led Onboarding ! World Class Support
Confidential © All Rights Reserved. www.yottaa.com 17
Yottaa Delivers Online Success - Simply
THANK YOU
Confidential © All Rights Reserved. www.yottaa.com 18