doorstep sport clubs - what they are and how they work for us | streetgames national conference 2013
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Presentation by StreetGames' Kerry McDonald and Ceris AndersonTRANSCRIPT
Doorstep Sport Clubs
What they are and how they work for us
What are they?
Fun, exciting and vibrant place for young people to play sport –aged over 13yrs
Clubs will offer a menu of different sports and different ways to play those sports
Clubs will attract new participants- on average 50 per year and 20 in subsequent years (plus a drop off rate of approx. 30%) = 118 in total per club. But we expect that there will be variations, some will be bigger some much smaller
The club will aim to attract 20-30% of the young people as regular attendees (once a week)
Clubs will be a destination in their own right but will also encourage participants to go to other points of play- helping to establish a sporting habit for life
10 Doorstep Sport Operating Principles
DSC Pilot Testing
What did we do?
What have we learnt so far?
8 Testing Areas
Newcastle-upon-TyneWigan
Hull
Derby/Derbyshire
Herts
East London
Bristol
Birmingham
DSC Testing
Testing Period:
• July 2012 – March 2013
• Definitely a challenge…….
• But one worth doing………… lots of good practice and learning
8 Testing Areas Aiming to set up 45 Pilot DSCs
16 different lead organisations: – Local Authorities (4), Third Sector (8), Leisure Trusts (2), Local Sports
Club (1), Rugby League Foundation (1)
Using a variety of venues: – Leisure Centres, Community/youth centres, MUGAs, ATPs, Parks,
Schools, a Prison and a Fire Station
Providing a diverse range of sports:– Football, cricket, rugby league, trampolining, dance, badminton,
basketball, fitness, handball, netball, boxing, angling, athletics, swimming, judo, volleyball, table tennis, tennis, golf, cheerleading, cycling/BMX………and more
Headline Data
40 out of the 45 DSCs originally planned are up and running
The Pilot DSCs have:– Delivered 1,063 sports sessions– Generated 11,573 attendances– Attracted 2,067 participants
24% females 37% BME 3% disabled
76% are aged 14-25 years Participant postcode mapping shows
majority live in areas of high deprivation
The DSCs
Definitely not ‘one-size fits all’
Many different approaches and solutions
Varied approaches to Multi-sport
The DSCs – Multi-Sport Offer Examples
No. Multi-Sport Offer DSCs
1 A single sport session that introduces new sports at the end of this session. Leading into a multisport offer of single sport sessions
11
2 A number of sports already offered as separate clubs/sessions brought together to form a multi-sport offer – using outreach programme to gain new participants, aimed at one identity – the activities can be at different venues but all sports opportunities promoted as one club package
1
3 New multi-sports activity – mixture of sports in one session 23
4 Same venue, same time each week but different sports happen at each session (or blocks of sessions)
2
5 Different sports offered in the same venue, but happening on different nights 8
Learning from the Trailblazers
Participant Feedback
Participant Feedback 97% said their club is good/very good 80% said they have been taking part in sport
more regularly Majority getting ‘a lot’ out of their sessions
– 66% learnt new skills ‘a lot’ and 31% ‘a little’– 66% had got better/improved skills ‘a lot’ and 29% ‘a little’– 80% had enjoyed being active ‘a lot’ and 18% ‘a little’
Doorstep Sport approach is critical - like best:– 78% it’s cheap– 74% It’s fun– 72% The coaches– 70% Easy to access
I really enjoy coming. I like being part of a team and joining in with others my own age
I love coming to this club and the fact that it is girls only, it has made me think that I would like to try other things too
It helps me de-stress
This club is brilliant, we don’t have anything to do usually that our parents will allow us to go to
Friendly like home
It’s fun and I learn things each time I come
It has made me healthier and I love seeing friends each week
We all live close and we all get to play badminton together
It’s fun and I’ve learnt a lot
The reason I come here is because a lot of my friends come here
Key Success Factors Committed Project Co-ordinator
Easily accessible and familiar venue
The ‘right coach’ to create a fun, friendly atmosphere
Word of mouth, taster sessions, links, partnerships, importance of friendship groups
Volunteer involvement
Variety of offer
Competition/events
Female only opportunities
Retention incentives
StreetGames Support
One-to-one support viewed positively
Specialist DSA support helpful
Training workshops valued
Activator courses and Doorstep Sport Level 2 qualification - particularly valuable
Financial and monitoring systems – deemed user friendly
Demand for additional training and the sharing of information and good practice
Challenges/Issues Project Co-ordinator input ‘in kind’
Some DSCs struggled to shape their offer and attract a core of members
Some DSCs impacted via delays in waiting for equipment or partners
Some DSCs impacted by facility management apathy
Introduction of charges
Gender
Age profile
Challenges/Issues
Challenging timescales of the Pilot - not always being clear on what is needed, when…..
Challenges of being involved in a pilot, things changed….
Lack of major launch or branding
Need for clear communication
10 Principles
Useful framework……BUT
During early testing efforts mainly focused on setting up the ‘right’ sessions and providing the ‘right’ offer
Very few gave thought to sustainability elements during this early testing period.
Some of the Principles can be developed simultaneously, others act in sequence
Summary - Key Findings DSCs are attracting the intended target group
Feedback from participants is overwhelmingly positive
Participant numbers and attendances demonstrate that DSCs can be an effective means of engaging young people in disadvantaged areas in sport
Some really great examples of doorstep sport in action
High number of EOIs (230+) to run DSCs shows that there is high demand to run these clubs from both local and national organisations
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Questions