doosan magazine 2017 - vogue.co.kr digital_advertising proposal_2018_en.pdf · platform kakao...

Doosan Magazine

2017.12

W Korea Digital Audience 2018 Digital VOGUE KOREA

The fashion bible, <VOGUE> is the most prestigious fashion magazine in the world.

< VOGUE KOREA> occupies a unique position as one of the most influential fashion magazines since its foundation.

<VOGUE KOREA> has a strong influence on various platforms.

Rapidly growing

online platform

from vogue

The representative

of high fashion

magazine Hosted global

fashion festival

that connects

media and

audiences

Has most SNS

audiences among

local fashion

magazines

W Korea Digital Audience 2018 Digital VOGUE KOREA

2 million

Fans

SNS fans 2 million

No. 1 FB Korean fans

among fashion magazines

2.5 million

UV

2.5 million monthly visitors,

PV 50 million

Unrivaled traffic among

fashion magazines

25-45

Female

Female target with

purchasing power takes 80%

of the overall visitors, and

60% of female visitors are 25-

45 years old

“Vogue Digital owns 4.5 million Audience ”

“No.1 website traffic & SNS followers among fashion magazines”

*source : Google analytics. Facebook, Oct. 2017

01

1-1. Mobile Roadblock Package – Basic, Video, Premium Video

1-2. Desktop Roadblock Package – Basic, Video, Premium Video

1-3. Runway Roadblock Package

Display AD

Mobile Desktop and mobile banners are sold separately.

The banner size is mobile-optimized.

Premium The banner size expansion, premium page, and premium

package are added.

The premium DA suitable for luxury brand is provided.

Video Top banner video and in-stream video at the bottom

of an article are added.

Roadblock video package is added.

2018 Digital VOGUE KOREA

DA products are renewed on February 2018

Period 1 week(Monday 9:00 ~ Next Monday 8:59)

Purchase Type CPD

Estimated Imps

Unit Price 1 Space 2,000,000 Imps KRW 18M /20M

2 Spaces 4,000,000 Imps KRW 32M /40M


Size/Format Top banner 640*100 JPG/GIF

Billboard banner 640*200 JPG/GIF

Middle banner 600*500 JPG/GIF

Half or Full banner 750*500

640*910

JPG/GIF

JPG/GIF

Not Season Season

①Top banner

②Billboard banner

③Middle banner

①Top banner

④Half banner

⑤Full banner

①Top banner

②Billboard banner

③Middle banner

* All banners are image format only

* Select either Half banner and Full banner (Not simultaneously)

* Half banner is only available when you buy the roadblock package

<Main> <Sub> <Main/Sub>


1-1. Mobile Basic Roadblock Package

or


Purchase

Type

CPD

Estimated

Imps

Unit Price

1 Space 2,000,000 Imps KRW 20M /22M





Middle banner 600*500 Video

Half or Full banner - JPG/GIF or Video

VOGUE TV - Video/Text

①Top banner

②Billboard banner

③Middle banner

-Video

①Top banner

④Half banner

⑤Full banner

-Video

①Top banner

②Billboard banner

③Middle banner

-Video


* Video available : Middle banner, Full banner, VOGUE TV



Not Season Season


1-1. Mobile Video Roadblock Package

or


Purchase

Type

CPD

Estimated

Imps

Unit Price

1 Space 2,000,000 Imps KRW 22M /25M



Size/Format Top banner 1600*900 Video



Half or Full banner - JPG/GIF or Video

VOGUE TV - Video/Text

②Billboard banner

①Top banner

②Billboard banner

①Top banner

④Half banner

⑤Full banner

-Video

①Top banner-Video

③Middle banner

-Video

③Middle banner

-Video


* Video available : Top banner, Middle banner, Full banner, VOGUE TV




1-1. Mobile Premium Video Roadblock Package

or

Not Season Season

Half banner

Estimated

Unit Price for

Imps.

1 Account 300,000 Imps KRW 5 M

2 Accounts 600,000 Imps KRW 10 M


Format/Size Image 750*500 JPG/GIF

Estimated

Unit Price for

Imps

1 Account 100,000 Imps KRW 5 M



Format/Size Image, Video, Gallery 640*910 JPG/GIF/MP4

*Individual purchase is not available. Only selectable for roadblock package

*Higher impressions than full banner as it is exposed to all affiliated media

*Only available in image format. Simultaneous impressions are gained with

other banners to emphasize roadblock effect.

*Individual purchase is available. Selectable for roadblock package.

*Less impressions than half banner as it is not exposed to other affiliated media

*Image and video formats are available (10% surcharge for video type)

Full banner

Mobile half banner is added.

Either mobile full banner or half banner is selected. (Two-banner order is not available.)

Half Banner

X


1-1. Mobile Full banner/Half banner

①Top banner

②Billboard banner

③Middle banner

①Top banner

②Billboard banner

③Middle banner

<Main> <Sub>

* All banners are image format only

* 50% discount when purchasing Mobile Roadblock Package


Purchase Type CPD

Estimated Imps

Unit Price 1 Space 300,000 Imps KRW 5,000,000



Middle banner 930*180 JJPG/GIF


1-2. Desktop Basic Roadblock Package

①Top banner

②Billboard banner

①Top banner

②Billboard banner

③Middle banner - Video

③ Middle banner - Video

<Main> <Sub>

* Video available : Middle banner



Purchase Type CPD

Estimated Imps






1-2. Desktop Video Roadblock Package

① Top banner

②Billboard banner


①Top banner - Video

<Main>

① Top banner

②Billboard banner


①Top banner - Video

<Sub>

* Video available : Top banner, Middle banner



Purchase Type CPD

Estimated Imps


Size/Format Top banner 1600*900 Video




1-2. Desktop Premium Video Roadblock Package

① Top banner

② SKY

Banner

③Footer banner

<Desktop> <Mobile>

①Top banner

②

SKY

Ban

ner

②SKY

Banner

Posting Period 1 month (First day 9:00 ~ Last day 8:59)

Purchase Type CPD(by account)

Estimated

Imps./Unit Price 1 Space 1,000,000Imps. KRW 10,000,000

Size/Format Top banner 970*90/640*100 JPG/GIF

Sky banner 330*520 JPG/GIF

M.footer banner 300*100 JPG/GIF

M. full banner 640*910 JPG/GIF

* VOGUE Runway: http://runway.vogue.co.kr/

* Runway category is only available in package.

* SOV 100% exclusive advertisement in runway category for one month.

* The package is effective for targeting users highly involved in fashion. Visitors

are peaked during the collection season,

* 10% discount in runway package when purchased with mobile roadblock

package

② SKY

Banner

④Full banner


1-3. Runway Roadblock Package

http://runway.vogue.co.kr/

http://runway.vogue.co.kr/

02

2-1. Top Banner - Video

2-2. Middle Banner - Video

2-3. Mobile Full Banner - Video

Video AD

Mobile Available in various sizes optimized for mobile screen

Selectable from either mobile or desktop format

Auto Play In-stream video products that play automatically

Auto play when video is exposed over 50%

Tracking Out-link within video is available

A report for view and button click counts is available


Video Products are newly added

Video exposure at the top of main/sub pages

Video play when clicking a play button

Maximizing branding effect by positioning video

AD at the top of a website

Tracking of impressions, clicks and video

playbacks

MOBILE and DESKTOP Ads are sold

separately.

Desktop

Preview Mobile

Preview

Click to play


2-1. Top banner - Video

http://test2.vogue.co.kr/vo_video.html


Video exposure at the bottom of main/sub page

articles

Maximize view counts by exposing videos at the

bottom of every article

Auto play when video is exposed over 50%

Tracking of impressions, clicks and video

playbacks

Various sizes available in MOBILE

MOBILE and DESKTOP Ads are sold separatel

버티컬 가로형 렉탱글

Desktop

Preview Mobile

Preview

Auto play


2-2. Middle banner - Video



Vertical

Preview

Landscape

Preview

Landscape Type Vertical Type

Click to

play

Full screen exposure when accessed by mobile devices

Landscape and vertical video formats are available.

Playbacks when clicking on a video

(autoplay not available)

Tracking of impressions, clicks and video playbacks

Landscape : Click-through in bottom image area

Vertica l: No click-through

Available only in MOBILE


2-3. MOBILE FULL BANNER - Video

http://adguide.doosanmagazine.kr/html/vo_new_mfull_video_h.html

http://adguide.doosanmagazine.kr/html/vo_new_mfull_video_w.html

03

3-1. Advertorial AD

3-2. Traffic Driving Option - Website

3-3. Traffic Driving Option – SNS

Advertorial AD

<General Type>

Source Press release

Format Images and videos are freely used.

Price KRW 2 mill

Note Brand link can be inserted.

Source Press release

Format Images and videos are freely used.

Price KRW 3 mill (including production cost)

Note Contents are created by media.

Source Planned and produced by media

Format Quiz, photogram, illustration, etc.

Price Inquire separately.

Note Contents are created by media.

<Card Type> <Special Type>

Deliver brand news such as new product, events and campaigns to VOGUE audience.

Establish users’ trust with native contents AD created to fit VOGUE tone and manner.

* There is an extra charge for tie-up content that requires planning, shooting, and production, rather than simple editing.

* There may be a surcharge based on the amount of advertorial articles. Details will be announced separately upon proceeding.


3-1. Digital Advertorial Article

Posting Location

Article View Page

Price KRW 4,000,000

Duration 1 week

Estimated View

50,000 view

For Package,

Advertorial 1 ea + Related Article 1 week

KRW 7 mill -> KRW 5 mill

Drive article traffic by fixed exposure of advertorial articles in the second article area when scrolling the article page

Exposure in all categories except Runway and VOTD.


3-2. Traffic Driving Option – Related Article

For package,

Advertorial 1 ea + Article Thumbnail 1 week

KRW 6 mill -> KRW 5 mill

Posting Location

Main/Sub Article Thumbnail

Price KRW 3,000,000

Duration 1 week

Estimated Click

3,000 Clicks

Drive article traffic by additional purchasing of ‘Article Thumbnail’

Fixed exposure of advertorial article thumbnail at the bottom of the main page and all article pages to attract clicks of

intrinsic users interested in the article


3-2. Traffic Driving Option – Article Thumbnail

Link to web article on facebook

Link to advertorial when clicked

Additional inflows through additional

sponsored Ads

Platform Facebook

Product Link-type posting

Price KRW 3,000,000/Once

Est. Result 100,000 views

Link-type posting on Kakao Story and Plus

Friend

Link to advertorial when clicked

Platform Kakao Story, Kakao Plus

Product Link-type posting


Est. Result 5,000~10,000 clicks

Push message to VOGUE Kakao Plus Fried

Connection to VOGUE Plus Friend posting is

required.

Only available for contents created by VOGUE

Platform Kakao Plus

Product Link-type Posting + Push message


Est. Result 110,000 message sent/5,000~10,000 click

+

Drive advertorial traffic by utilizing various VOGUE SNS platforms


3-3. Traffic Driving Option – VOGUE SNS

04

1. Facebook

2. Instagram

3. Sponsored AD

4. Kakao Story

SNS AD

Field Sketching

Video

* The final text can be modified to match VOGUE’s tone and manner.

920,000 100,000~

200,000

30,000~

50,000

Fan Reach VOD View

(Post average)

Price: KRW 3,000,000/Once

Estimated Result: 100,000~200,000 reach

Type: Link, image, video, multi-image, canvas

Various contents such as brand news, events, field

sketching, etc.

Planning/covering/production can be done by VOGUE

(additional cost required).

Out-links in the text may be inserted to link to various pages.

(Post average)


4-1. VOGUE FACEBOOK

VOGUE 제작

이벤트

440,000

40,000~

50,000 8,000~

10,000

Fan Reach VOD View

(Post average)

Price: KRW 3,500,000/Once

Estimated Result: 50,000 views

Type: Image, video, multi-image, multi-video

Various contents such as brand news, events, field

sketching, etc.

Planning/covering/production can be done by VOGUE

(additional cost required).

(Post average)


4-2. VOGUE INSTAGRAM


Facebook Instagram

• Minimum Price: KRW 500,000

• Sponsored AD is available at additional cost along with

VOGUE facebook and VOGUE Instagram posting ADs

• Auction type and R&F type available

• All targeting available on facebook can be applied.

• VOGUE premium targeting based on VOGUE website

visitors

• Optimized advertorial managed by VOGUE’s facebook AD

operator

*20% of VOGUE advertising costs are excluded from Sponsored Advertising

*The final text can be modified to match VOGUE’s tone and manner


4-3. VOGUE Sponsored AD

Card type

Link type

57,000 110,000 130,000

VOGUE

Fan

VOGUE GIRL

Fan

VOGUE STYLE

Fan

VOGUE has 3 Kakao Story accounts

Price: KRW 3 M/Once (VOGUE. VOGUE Girl, VOGUE Style)

Estimated Result: About 50,000~100,000 views

Simultaneous upload to VOGUE, VOGUE Girl and VOGUE

Style

Various types are available such as images, videos, card-type

and link-type.

Out-link insertion in the text to link to various pages


4-4. VOGUE KAKAO STORY


AD RATE

Media Device Slot Banner Size Format SOV Period E.Imps E. CTR/VCR Unit Price

(KRW)

KD

Mobile

main/sub Top banner 640*100 jpg/gif

33% 1 week

300,000~500,000 0.30% 5,000,000

main/sub Top banner 1600*900 mov/avi/mp4 300,000~500,000 0.50% 8,000,000

main/sub Billboard banner 640*200 jpg/gif 300,000~500,000 0.20% 5,000,000

main/sub Middle banner 600*500 jpg/gif 600,000~800,000 0.10% 5,000,000

main/sub Middle banner - mov/avi/mp4 600,000~800,000 4.00% 7,000,000

main/sub Half banner 750*500 Image 200,000~300,000 1.00% 5,000,000

main/sub Full banner 640*910 Image 100,000~200,000 1.00% 5,000,000

main/sub Full banner 640*910 mov/avi/mp4 100,000~200,000 1.00% 6,000,000

Desktop

main/sub Top banner 970*90 jpg/gif/swf

100% 1 week

80,000~100,000 0.35% 2,000,000

main/sub Top banner 1600*900 mov/avi/mp4 80,000~100,000 1.00% 5,000,000

main/sub Billboard banner 970*250 jpg/gif/swf 80,000~100,000 0.30% 2,000,000

main/sub Middle banner 930*180 jpg/gif/swf 100,000~120,000 0.10% 3,000,000

main/sub Middle banner 1600*900 mov/avi/mp4 100,000~120,000 4.00% 2,000,000

Desktop

Mobile Runway

Category

Top Banner 970*90/320*50 jpg/gif/swf

100% 1 month 1,000,000~1,500,000

0.20%

10,000,000 Sky banner 330*520 jpg/gif 0.30%

Mobile M.footer Banner 320*50 jpg/gif 0.15%

M.full Banner 640*910 jpg/gif 1.00%

<DA>

AD RATE

* The above impressions are “estimated”, and may vary depending on the situation. * Banner position & AD spec guide: http://adguide.doosanmagazine.kr/index.html * Various package configurations are available. Please contact for further suggestions.

http://adguide.doosanmagazine.kr/index.html

<SNS AD>

Media Device Position Product Format Period E.Imps Unit Price

(KRW)

VOGUE

Desktop, Mobile Posting VOGUE Facebook Image/Video 1 time fan 920,000 3,000,000

Desktop, Mobile Posting VOGUE Instagram Image/Video 1 time fan 440,000 3,500,000

Desktop, Mobile Posting VOGUE Kakao story Image/Video 1 time fan 300,000 3,000,000

Desktop, Mobile Sponsored AD VOGUE Facebook,Instagram Image/Video - -

Media Device Position Product Period E.Imps Unit Price

(KRW)

VOGUE

Desktop, Mobile VOGUE Website Advertorial 1 time 3,000,000

Desktop, Mobile VOGUE Website Article Thumbnail 1 week 3,000 Click 3,000,000

Desktop, Mobile VOGUE Website Related Article 1 week 50,000 View 4,000,000

<Advertorial AD>

AD RATE

* The above impressions are “estimated”, and may vary depending on the situation. * Banner position & AD spec guide: http://adguide.doosanmagazine.kr/index.html * Various package configurations are available. Please contact for further suggestions.

http://adguide.doosanmagazine.kr/index.html

doosan magazine 2017 - vogue.co.kr digital_advertising proposal_2018_en.pdf · platform kakao...

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