1. March 2014 EXTENDED RANGE

2. Intelligent pricing architecture Good, Better, Best ranging A product for each section of your market Product priced in Steps & Stairs for easy customer shopping Extensive Product Range 15 new mattresses, pillows and toppers added Logical, deeper product offering Best Sellers from 40 established Markets plus some exclusive new developments Communicating Great Value Great price points for Memory Foam ranges Exclusive Product at Exclusive prices Range allows cross/up selling - increasing basket size Extended Ranges 3. Stylish. Comfortable. Affordable. Spring and Foam mattress collection Affordable Italian Luxury Memory foam mattress collection Patented Foam Spring Mattress collection GOOD BESTBETTER AIR 4. Stylish. Comfortable. Affordable. STYLISH, COMFORTABLE & AFFORDABLE SPRING & FOAM MATTRESSES 5. Made of a breathable next generation Ecocell foam this mattress ensures excellent sleeping comfort. Open 3-dimentional cell structure adapts perfectly to every shape of your body, reducing pressure points and ensuring better night sleep while billions of microscopic pores allow a continuous circulation of air in all directions - releasing any excess heat and moisture. Product Description Stress-free comfort layer Designed to relieve stress, tension and pressure points while you sleep, specially designed egg shaped mattress layer provides exceptional comfort and continual support. Breathable Airmesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. No sweat, sleep comfortable. Non-Slip base Bottom side of the mattress is made from a non-slip material to sure your mattress always stays in place. Ecocell mattress Stylish. Comfortable. Affordable. 11cm SSP 12999 6. Enjoy traditional spring mattress comfort with Dormeo Options Spring. Made from classical open springs, this mattress gives you a firm and orthopaedic support, while additional 2 cm of Ecocell foam brings soft cushioning comfort. Finished with luxurious mattress cover, this is a great value entry price point product. Classic Open Coil feel Traditional open coil mattress, that gives you firm and orthopaedic support. Breathable Air-mesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. Sleep comfortably, no sweat. Non-Slip base Bottom side of the mattress is made from a non-slip material to ensure your mattress always stays in place. Stylish. Comfortable. Affordable. Spring mattress 17cm SSP 12999 7. Get a great nights sleep with superior Dormeo Options Pocket spring mattress. Made from individually encased pocket springs, that each adjust to your body contours for a complete body relaxation, this mattress offers more points of support meaning: less pressure points, less tossing and turning and less transfer of movement. Extra Ecocell layer on top and bottom of the mattress, gives deeper and more luxurious feel. Pocket mattress Individually placed pocket springs Pocket springs are individually created and then placed in their own fabric pockets, which allows the springs to move independently of each other. The result? Right support for you and your partner where it's most needed, regardless of differences in weight. Breathable Air-mesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. Sleep comfortably, no sweat. Non-Slip base Bottom side of the mattress is made from a non-slip material to ensure your mattress always stays in place. Stylish. Comfortable. Affordable. 22cm SSP 14999 8. Sink into complete body relaxation with our Dormeo Options Memory mattress. The deep layer of memory foam moulds to your body and gives you excellent support where you need it., releasing tension and stress from the tired muscles and bringing rejuvenating sleep. Placed on the top of the supportive Ecocell base, it creates a prefect combination for right amount of support and cradling comfort. Memory mattress Comfort of Memory foam Memory foam pressure relieving and temperature sensitive properties brings your body to complete relaxation. It moulds to the body in response to heat and pressure, evenly distributing body weight. Breathable Airmesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. No sweat, sleep comfortable. Stress-free comfort layer Designed to relieve stress, tension and pressure points while you sleep, specially designed egg shaped mattress core provides exceptional comfort and continual support. Stylish. Comfortable. Affordable. 17cm SSP 16999 9. Discover new level of support and comfort with the Dormeo Option Latex mattress. Plush layer of latex moulds perfectly to every contours of your body, relieving pressure points and providing you with ultimate comfort. Naturally anti-allergic latex is a perfect choice for allergy sufferers. Breathable structure keeps your mattress cool and comfortable even in the hottest summer days. Placed on top of the supportive Ecocell base, it brings together a perfect harmony of natural benefits of the latex and support of Ecocell. Latex mattress Natural benefits of Latex Provides support where it is needed most by contouring to the body's natural contours. It relieves pressure points, particularly at the shoulders and hips allowing for better circulation, and in consequence, less tossing and turning for a deeper more restful sleep. Breathable Airmesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. No sweat, sleep comfortable. Non-Slip base Bottom side of the mattress is made from a non-slip material to sure your mattress always stays in place. Stylish. Comfortable. Affordable. 13cm SSP 16999 10. We combined memory foam with individually wrapped pocket spring to create superior level of comfort. Dormeo Options Hybrid mattress is designed to provide sheer luxurious support and pressure relief. Starting with a responsive layer of pocket springs, then adding an adaptive layer of Memory Foam, which moulds perfectly to your body's contours providing support and comfort. Hybrid mattress Comfort of Memory foam Memory foam pressure relieving and temperature sensitive properties brings your body to complete relaxation. It moulds to the body in response to heat and pressure, evenly distributing body weight. Breathable Air-mesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. Sleep comfortably, no sweat. Individually placed pocket springs Pocket springs are individually created and then placed in their own fabric pockets, which allows the springs to move independently of each other. The result? Right support for you and your partner where its most needed, regardless of differences in weight. Stylish. Comfortable. Affordable. 24cm SSP 19999 11. Stylish. Comfortable. Affordable. TOPPERS & PILLOWS 12. Ecocell Contour Topper Unique Ecocell foam Ecocell is unique, next generation foam designed to be permanently elastic with a 3-dimensional cellular structure, providing efficient air circulation and support where you need it. Stylish. Comfortable. Affordable. Stress-free comfort layer Designed to relieve stress, tension and pressure points while you sleep, specially designed pillow surface provides exceptional comfort and continual support. Breathable Airmesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. 5cm Non-slip base Bottom side of the topprt is made from a non-slip material to sure your mattress always stays in place. SSP 5999 13. Memory Classic Topper Unique Ecocell foam Ecocell is unique, next generation foam designed to be permanently elastic with a 3-dimensional cellular structure, providing efficient air circulation and support where you need it. Stylish. Comfortable. Affordable. Breathable Airmesh sides 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. No sweat, sleep comfortable. 4 cm Layer of Memory foam This pressure relieving material originally designed for NASA, cleverly moulds to every contour of your body, delivering you restful and supportive sleep right through until morning. Summer/Winter Side This topper cover has winter and summer side. Cooler side made from Airmesh allows better air circulation in summer, while soft and warm knit cover is perfect for winter nights. Summer side Winter side SSP 6999 14. Stylish. Comfortable. Affordable. Ecocell Contour Pillow Unique Ecocell foam Ecocell is unique, next generation foam designed to be permanently elastic with a 3-dimensional cellular structure, providing efficient air circulation and support where you need it. Stress-free comfort layer Designed to relieve stress, tension and pressure points while you sleep, specially designed pillow surface provides exceptional comfort and continual support. Anatomic neck support Anatomically designed it conforms perfectly to the contours of your head and neck. 30x50 cm Breathable Airmesh sides 3-dimentional air mesh sides helps move humid air out and fresh air in, enhancing constant air circulation thought the pillow. SSP 1999 15. AFFORDABLE ITALIAN LUXURY MEMORY FOAM MATTRESSES 16. MEMORY MATTRESS Plush layer of Memory foam Thick layer of luxurious memory foam added in the mattress for superior comfort. Breathable Ecocell core Unique Ecocell foam that provides excellent support to your body keeping your spine in correct alignment. Open cell structure provides excellent breathability and always fresh and clean mattress core. Carbon fibre Cover Carbon fibres reduce static electricity and thus the accumulation of dust particles, number one cause of mites, bacteria and allergies. Clean effect protection Clean Effect protection gives mattress anti bacterial and anti dust mite protection. 15-22cm SSP 19999 17. SILVER MATTRESS Plush layer of Memory foam Thick layer of luxurious memory foam added in the mattress for superior comfort. Breathable Ecocell core Unique Ecocell foam that provides excellent support to your body keeping your spine in correct alignment. Open cell structure provides excellent breathability and always fresh and clean mattress core. Silver Cover Not just there to add a touch of the high life to your mattress, soft silver coated fibres provide genuine natural anti-odour, anti- bacterial and anti-static benefits. Clean effect protection CleanEffect protection gives mattress anti bacterial and anti dust mite protection. 15-22cm SSP 24999 18. ALOE VERA MATTRESS Plush layer of Memory foam Thick layer of luxurious memory foam added in the mattress for superior comfort. Breathable Ecocell core Unique Ecocell foam that provides excellent support to your body keeping your spine in correct alignment. Open cell structure provides excellent breathability and always fresh and clean mattress core. Aloe Vera cover Used for 1000s of years Aloe Vera is natures wonder plant, famous for its healing and rejuvenating properties Dormeo Aloe Vera mattress is enriched with aloe vera treatment which makes it smooth as silk and soft to touch. Clean effect protection CleanEffect protection gives mattress anti bacterial and anti dust mite protection. 15-22cm SSP 24999 19. DUO FEEL MATTRESS Dual Core Dual core with two different densities allows you to choose the firmness according to your personal needs and liking. Imemory foam iMemory has been developed with micro capsules that has thermo regulating properties. It absorbs the excess heat and releases it only when the mattress has become cold again. Climalite Silver Cover Climalite fibres are diminishing all the excess heat and moister due to their channeled surface structure and design, while silver fibres offers anti- bacterial, anti-microbial and anti-dust mite protection. Clean effect protection CleanEffect protection gives mattress anti bacterial and anti dust mite protection. 20cm SSP 29999 20. Click to watch if video doesnt start automatically DUO FEEL MATTRESS VIDEO 21. MEMORY FOAM PILLOWS & TOPPERS 22. SIENA CLASSIC TOPPER SUMMER/WINTER SIDE Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. CLASSIC MEMORY FOAM FEEL 4 cm This topper cover has winter and summer side. Cooler side made from Airmesh allows better air circulation in summer, while soft and warm knit cover is perfect for winter nights. UNIQUE ECOCELL FOAM Ecocell is unique, next generation foam designed to be permanently elastic with a 3-dimensional cellular structure, providing efficient air circulation and support where you need it. Summer side Winter side BREATHABLE AIRMESH SIDES 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. No sweat, sleep comfortable. SSP 7999 23. MEMOSAN CLASSIC TOPPER 5 cm SUMMER/WINTER SIDE Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. CLASSIC MEMORY FOAM FEEL This topper cover has winter and summer side. Cooler side made from Airmesh allows better air circulation in summer, while soft and warm knit cover is perfect for winter nights. UNIQUE ECOCELL FOAM Ecocell is unique, next generation foam designed to be permanently elastic with a 3-dimensional cellular structure, providing efficient air circulation and support where you need it. ROLL IT FOR EASY STORAGE Specially designed straps allow makes it easy to store it. Just roll it, fix it with velcro straps and store it for next time you need it. SSP 8999 24. SILVER CLASSIC TOPPER 5 cm Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. CLASSIC MEMORY FOAM FEEL UNIQUE ECOCELL FOAM Ecocell is unique, next generation foam designed to be permanently elastic with a 3-dimensional cellular structure, providing efficient air circulation and support where you need it. BREATHABLE AIRMESH SIDES 3-dimentional air mesh cover helps move humid air out and fresh air in, enhancing constant air circulation thought the mattress. No sweat, sleep comfortable. SILVER COVER Not just there to add a touch of the high life to your mattress, soft silver coated fibres provide genuine natural anti-odour, anti- bacterial and anti-static benefits. SSP 9999 25. SIENA ANATOMIC PILLOW Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. COMPACTLY PACKED/ TAKES LESS SPACE Siena pillows comes vacuum-packed in full colour retail box, enabling to place more units in the retail shelves. CLASSIC MEMORY FOAM FEEL AVAILABLE ALSO IN A SET OF 2 PILLOWS BREATHABLE AIRMESH SIDE 3-dimentional air mesh sides helps move humid air out and fresh air in, enhancing constant air circulation thought the pillow. ANATOMIC NECK SUPPORT Anatomically designed it conforms perfectly to the contours of your head and neck. Made with viscoelastic memory foam it adapts optimally, keeping you relaxed and comfortable supporting your neck, back and head during sleep 30x50 cm SSP 2499 26. SIENA CLASSIC PILLOW SUMMER/WINTER SIDE ADJUSTABLE PILLOW HEIGHT Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. Siena pillow has a summer and winter pillowcase : breathable air mesh for summer and warm knit fabric for winter - make this pillow perfect for all seasons. Specially designed zip- pocket in the inner cover allows adjustment of the pillow height COMPACTLY PACKED/ TAKES LESS SPACE Siena pillows comes vacuum-packed in full colour retail box, enabling to place more units in the retail shelves. CLASSIC MEMORY FOAM FEEL AVAILABLE ALSO IN A SET OF 2 PILLOWS 50x70 cm SSP 2999 27. SILVER-ION AIR ANATOMIC PILLOW SILVER-ION ANTI-BACTERIAL TREATMENT Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. Silver Ion treatment is antibacterial and anti dust mite, providing maximum hygiene and freshness. COMPACTLY PACKED/ TAKES LESS SPACE Siena pillows comes vacuum-packed in full colour retail box, enabling to place more units in the retail shelves. CLASSIC MEMORY FOAM FEEL ANATOMIC NECK SUPPORT Anatomically designed it conforms perfectly to the contours of your head and neck. Made with viscoelastic memory foam it adapts optimally, keeping you relaxed and comfortable supporting your neck, back and head during sleep 30x50 cm SSP 2999 28. SILVER-ION AIR CLASSIC PILLOW SUMMER/WINTER SIDE SILVER-ION ANTI-BACTERIAL TREATMENT Made from high quality memory foam pieces, this pillow brings the luxurious top market feel for a fraction of a cost. Siena pillow has a summer and winter pillowcase : breathable air mesh for summer and warm knit fabric for winter - make this pillow perfect for all seasons. Silver Ion treatment is antibacterial and anti dust mite, providing maximum hygiene and freshness. COMPACTLY PACKED/ TAKES LESS SPACE Siena pillows comes vacuum-packed in full colour retail box, enabling to place more units in the retail shelves. CLASSIC MEMORY FOAM FEEL AVAILABLE ALSO IN A SET OF 2 PILLOWS 50x70 cm SSP 3499 29. PATENTED MEMORY FOAM SPRING MATTRESSES AIR 30. Dormeo Air is a luxury mattress and pillow line made with revolutionary memory foam spring technology. Dormeo Air is currently available in over 30 countries including the USA and UK and expanding rapidly into new markets with selected partners. Air AIR 31. Technology Patented technology The 8 sided foam spring is the patented secret behind the technology. 8 times more breathable than traditional memory foam; 8 out of 10 people prefer the feel; Air 32. Air INNOVATIVE FOAM SPRINGS enable better airflow through the mattress, which creates a unique sensation of freshness. 3D-POINT ADAPTABILITY Each individual foam spring follows the shape and movement of your body and is completely adaptable. Foam springs do not create counter-pressure. REVERSIBLE 3-ZONE CORE is a combination of softer and harder side, so you can choose the sleeping side which best suits your needs. 5cm 16cm AIR COMFORT 3ZONES SSP 49999 33. INNOVATIVE FOAM SPRINGS enable better airflow through the mattress, which creates a unique sensation of freshness. 3D-POINT ADAPTABILITY Each individual foam spring follows the shape and movement of your body and is completely adaptable. Foam springs do not create counter-pressure. REVERSIBLE 3-ZONE CORE is a combination of softer and harder side, so you can choose the sleeping side which best suits your needs. ADDITIONAL MEMORY FOAM LAYER additional layer of memory foam for extra support and comfort DUAL CORE/ CHOOSE THE SOFTNESS 2 separate reversible cores for 160cm size gives 4 different mattress options 7,5cm AIR SELECT 18cm 3 ZONES soft soft firm firm soft firm firm soft SSP 59999 34. Retail Price Architecture- mattresses Prices based on 80x190cm size Other sizes available < 150 150-200 201-250 251-300 300-500 500+ DORMEO OPTIONS ECOCELL 129,99 DORMEO OPTIONS SPRING 129,99 DORMEO OPTIONS POCKET 149,99 DORMEO OPTIONS MEMORY 169,99 DORMEO OPTIONS LATEX 169,99 DORMEO OPTIONS HYBRID 199,99 DORMEO MEMORY CLASSIC 199,99 DORMEO MEMORY DELUXE 249,99 DORMEO MEMORY SILVER 249,99 DORMEO MEMORY SILVER DELUXE 279,99 DORMEO MEMORY ALOE VERA 249,99 DORMEO MEMORY ALOE VERA DELUXE 299,99 DORMEO MEMORY DUOFEEL 299,99 DORMEO AIR COMFORT 499,99 DORMEO AIR SELECT 599,99 35. Retail Price Architecture- toppers Prices based on 80x190cm size Other sizes available < 60 < 70 < 80 < 90 < 100 DORMEO OPTIONS ECOCELL CONTOUR TOPPER 59,99 DORMEO OPTIONS MEMORY CLASSIC TOPPER 69,99 DORMEO SIENA TOPPER 79,99 DORMEO MEMOSAN TOPPER 89,99 DORMEO SILVER TOPPER 99,99 36. Retail Price Architecture- pillows < 20 < 30 < 40 < 50 DORMEO OPTIONS ECOCELL CONTOUR PILLOW 19,99 DORMEO SIENA ANATOMIC PILLOW 24,99 DORMEO SIENA CLASSIC PILLOW 29,99 DORMEO SIENA CLASSIC PILLOW X2 44,99 DORMEO SILVER-ION ANATOMIC PILLOW 29,99 DORMEO SILVER-ION CLASSIC PILLOW 34,99 DORMEO SILVER-ION CLASSIC PILLOW X2 49,99