do’s and don’ts for social media success - herbalife€™s and don’ts for social media...

Do’s and Don’ts for Social Media Success We want to help you use social media in a way that’s authentic, friendly, and useful in building your business. These do’s and don’ts will start you on the right track. DO’S DO take it slow. If you’re new to social media, create accounts on just one or two sites, such as Facebook or Instagram. DO set aside a few minutes each day to engage with people who have interacted with your posts. DO use oﬃcial Herbalife social media content to educate yourself, clients and your downline about the company, nutrition, healthy activities and beauty. DO let your social media network build naturally by being authentic. By engaging with Circle of Inﬂuence you can attract people to join you on your journey. DO follow the rules when it comes to marketing and promoting your business. Visit the Social Media page for Disclaimers, Guidelines, Tools and more. DO ensure you’re using current Herbalife Independent Distributor branding (such as trademarks and logos). DO comply with the Terms of Use for each social platform you’re on. Otherwise, you may be penalized and/or have your account deleted. DO take "before and after" photos. Make sure they are truthful and accurate and the disclaimer is readable on the image. DON’T post images or earnings that are not common to the average person or that generate expectations beyond what someone joining the business can reasonably expect to achieve. For example: Volume, bonuses, royalties, lifestyle, homes, cars, material possessions and vacations. DON’T post lavish lifestyle claims: for example, opulent mansions, private helicopters, private jets, yachts, exotic cars or any substantially similar claims. If you are making an income claim (I.E. showing what someone has achieved with supplemental income), be sure to use the appropriate income disclaimer. DON’T just talk about the products and business opportunity. Instead post about your personal interests and how you incorporate Herbalife in to your daily activities. DON’T use social media for price advertising. Stick with general product information only. DON’T post statements that are false, misleading, obscene, defamatory or negative in any other way. If you wouldn’t say something to someone’s face, you shouldn’t post it online. DON’T post any unauthorized corporate publications on social media channels. Otherwise, you may be exposed to copyright liability. DON’T manipulate images to make them misleading. DON’T modify Herbalife trademarks or use them in a way that confuses Herbalife with other brands. Similarly, don’t suggest that Herbalife sponsors/endorses someone or something that it doesn’t. DON’TS © 2016 Herbalife. All rights reserved. Printed in USA. 16233551 08/17

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Do’s and Don’ts for Social Media Success

We want to help you use social media in a way that’s authentic, friendly, and useful in building your business. These do’s and don’ts will start you on the right track.

DO’SDO take it slow. If you’re new to socialmedia, create accounts on just one ortwo sites, such as Facebook or Instagram.

DO set aside a few minutes each dayto engage with people who haveinteracted with your posts.

DO use o�cial Herbalife social mediacontent to educate yourself, clients andyour downline about the company,nutrition, healthy activities and beauty.

DO let your social media network buildnaturally by being authentic. By engagingwith Circle of Influence you can attractpeople to join you on your journey.

DO follow the rules when it comes tomarketing and promoting your business. Visit the Social Media page forDisclaimers, Guidelines, Tools and more.

DO ensure you’re using currentHerbalife Independent Distributor branding(such as trademarks and logos).

DO comply with the Terms of Use foreach social platform you’re on. Otherwise,you may be penalized and/or have youraccount deleted.

DO take "before and after" photos.Make sure they are truthful and accurateand the disclaimer is readable on the image.

DON’T post images or earnings that arenot common to the average person or thatgenerate expectations beyond whatsomeone joining the business canreasonably expect to achieve. For example:Volume, bonuses, royalties, lifestyle, homes,cars, material possessions and vacations.

DON’T post lavish lifestyle claims:for example, opulent mansions, privatehelicopters, private jets, yachts, exotic carsor any substantially similar claims. If youare making an income claim(I.E. showing what someone has achievedwith supplemental income), be sure to usethe appropriate income disclaimer.

DON’T just talk about the productsand business opportunity. Instead postabout your personal interests and how youincorporate Herbalife in to yourdaily activities.

DON’T use social media for priceadvertising. Stick with general productinformation only.

DON’T post statements that are false,misleading, obscene, defamatory ornegative in any other way. If you wouldn’tsay something to someone’s face, youshouldn’t post it online.

DON’T post any unauthorized corporatepublications on social media channels.Otherwise, you may be exposed tocopyright liability.

DON’T manipulate images to makethem misleading.

DON’T modify Herbalife trademarks oruse them in a way that confuses Herbalifewith other brands. Similarly, don’t suggestthat Herbalife sponsors/endorses someoneor something that it doesn’t.

DON’TS

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