do’s and dont’s in advertising grupo donos. advertisements
TRANSCRIPT
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Do’s and Dont’s in Advertising
Grupo Donos
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ADVERTISEMENTS
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A Good Advert Must :A Good Advert Must :
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anunciar, hacer publicidad, anunciar, hacer publicidad, hacer propagandahacer propaganda
Advertise:
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WhatDoesIt
It advertises …
ADVERTISE?
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dar publicidad,dar publicidad,promocionar.promocionar.
IT
PROMTES
A chain of motorway rest stops
Promote:
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Why does he want a Why does he want a CocaCola?CocaCola?
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A good advert must:sugerir,insinuarSUGGEST
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It me to ….Suggests
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And what about this… ?
It me to …Suggests
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A good ad must …A good ad must …
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What do they sell?
They sell …
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What does a goodsalesman do?He … sells
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Appeal Appeal : ser : ser atractivo,atraer.atractivo,atraer.
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FOR AN ORAGE DRINK
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IT APPEALS FOR A NEW PAIR OF SANDALS
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It must
To buy something
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It makes you !!!It makes you !!!buy
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What mobile will you buy?
I will buy …
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My mother this cleaning
buy
buys
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A good advertisement A good advertisement DEVELOPSDEVELOPS
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It It amusesamuses: divierte, hace reir: divierte, hace reir
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It It challengeschallenges: Desafiar retar: Desafiar retar
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It must announce
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Have a sexist intentionHave a sexist intention
Behave in a sexist wayBehave in a sexist way
Do harmDo harm
PrejudgePrejudge
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It behaves in a sexist
way
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Sexist way
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It Does harm
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It must not prejudge
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It has a It has a sexist intentionsexist intention
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An advert mustAn advert must / / An advert An advert mustn’tmustn’t
AdvertiseAdvertise PromotePromote SuggestSuggest SellSell AppealAppeal InviteInvite BuyBuy DevelopDevelop AmuseAmuse ChallengeChallenge AnnounceAnnounce
HarmHarm
Have a sexist intentionHave a sexist intention
PrejudgePrejudge
Behave in a sexist wayBehave in a sexist way