DEAN OF STUDENTSMARKETING/COMMUNICATIONS

UPDATE

Wednesday October 5, 2011

http://asuc.org

currently at: http://asucaux.com/

• ASUC/ASUC AUX website launch• Event Services website launch• Harvest Fall Food Festival Drive

OLD ASUC SITE

NEW ASUC SITE

OLD Event Services SITE

http://asuc.org

NEW Event Services SITE

currently at:http://uceventservices.com/

Current Obstacles to Launching• asuc.org is registered to a dead email address• server is in Bulgaria• UC Berkeley IST does not support Joomla

Current Obstacles to Launching• UC Berkeley IST does not support Joomla• Waiting to get permission from IST to host offsite

• Redesign BusOps Navigation• Update all SL/A&E Transaction Pages• Create Meet the Team Page• BIZeBEARS Training

SL/A&E BusOps CenterWeb Transition Complete

• LSJ Conference Program• Annual Report - Draft 1• Program 1-Sheet Template• Toolkit doc added to website

• They have a very regular and busy marketing schedule/plan.

• They DO NOT have a marketing budget. They use multiple sources to pay for marketing needs from program budgets to sponsorships.

• TheirwebapplicationsareveryspecifictotheCareer Center

Learned from meeting with the Career Center

• New Logo Ideas/Rebranding• Program 1-Sheet Template• CSL Marketing Team has been

tasked to search for peer websites thattheyfindsuccessful.

• Look into Scheduling application for the SLS website.

DON’T GET FLAGGED.NEW VENUE. NEW RULES.

CAL @ AT&T PARK

Safety & SecuritySecurity measures at AT&T Park are different than what would happen at Memorial Stadium. Here are some things you need to know:

- If you get arrested (e.g. public intoxication, fighting, failure to comply with police, etc…), you may land in a San Francisco jail and not a Berkeley jail. Being jailed could also include a citation and/or $100 fine.- If you return to campus late at night, please utilize the Free Night Safety Services and remember to take Personal Safety Precautions.

Safety & SecuritySecurity measures at AT&T Park are different than what would happen at Memorial Stadium. Here are some things you need to know: All students MUST bring their Cal ID card for entry into AT&T Park. No alcohol. A full security screening will be conducted prior to entry. Travel with friends and make sure everyone returns to campus safely. If you see violent behavior in the stands, say something! AT&T security and UCPD will be around and be clearly identifiable. UCPD will have a presence at the student gate and will give out $100 citations to students who violate the Code of Student Conduct. Citations given out by UCPD may mean additional sanctions imposed by the Center for Student Conduct, depending on what was done. If you get arrested for public intoxication, fighting, failure to comply with police, or other citations you may land in a San Francisco jail and not a Berkeley jail. Being jailed could also include a citation and/or $100 fine. When you return to campus, please utilize the Free Night Safety Services and remember to take Personal Safety Precautions. When walking home, be mindful of your noise level as we are part of a bigger community.

Plan Your Trip & Learn about Game Day Expectations.Find more detailed information at: campuslife.berkeley.edu/no-flags

• New Ad for USC Game• Academic Integrity Poster

? amazing idea to come soon

• Completed the Marketing Quarterly Report• Created 2011-12 Projected Budget Report• Created “sa.berkeley.edu” as alias for

“campuslife.berkeley.edu”

Marketing  Budget  (Projected)  2011-­‐12

Project   Cost Office  TotalBusOps SL/AE  Magnet  -­‐  Outreach  materials 400

$400

Cal  Corps  Public  Service  Center Stickers 200Brag  Sheet  for  Funders   200Tabling  Materials   200Pens 3,000Student  Brochure   250Alumni  Postcard   250Posters  for  Programs   300

$4,400

Center  for  Student  Leadership CSL  Postcard 300Program  1-­‐Sheets 200CalDay  Materials 400CalSO  Materials 250Table  Cloth 250Calapalooza  Materials 250Standing  Banner 200

$1,850

Center  for  Student  Conduct* Magnets 400Daily  Cal  Ads 6,000Academic  Integrity  Poster 400Tabling  Publications 2501-­‐sheet  on  Process 150End  of  Year  Fact  Sheet   50

$7,250

Student  Legal  Services Scheduling  Applications  (annual  sub) 500 $500

Marketing  &  Web Issuu  Subscription 250Various  Print  Projects  as  needed 10  unkown  projects  at  $200  /each 2,000

$2,250

Total  (Including  Student  Conduct)* *16,650OVERALL  TOTAL  (Less  Student  Conduct) Actual  2011-­‐12  Marketing  Budget 9,400

*  The  Center  for  Student  Conduct  has  a  bank  of  money  generated  from  fines  that  must  be  used  for  outreach.    This  money  has  not  been  spent  over  the  last  several  years  resul_ng  in  a  bank  of  $12,000.  It  is  projected  that  the  fines  generate  $1,500  -­‐  $2,000  annually.  Due  the  buildup  of  several  years  of  fines,  Student  Conduct  has  the  money  to  cover  all  of  their  2011-­‐12  expenses  without  using  any  of  the  DOS  Marke_ng  Budget.  aowever,  moving  forward  that  $1,500-­‐$2,000  will  not  completely  cover  their  annual  marke_ng  needs.  So  a  projected  budget  of  $16,650  should  be  used  to  plan  for  future  years.