dossier uniqbrow interchangeable sunglasses
DESCRIPTION
UNIQBROW is an independent eyewear brand with the first sunglasses that allow you to interchange the same lenses in any frame. We make 100% of our frames in Barcelona.TRANSCRIPT
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UNIQBROW CONCEPT - TO CREATE THE EVOLUTION OF EYEWEAR USING NEW MATERIALS, CREATING NEW VALUES AND FUNCTIONS FOR THE GLASSES
The object has been PATENTED
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MADE IN BARCELONA: Concept, Design and Manufacture 100% made in Barcelona.
who are you today?
NEW FUNCTIONS: COSTUMIZE YOURSELF. Interchangeable lenses across the whole collection.
BEST QUALITY: Collaborating with a Laboratory to develop the material, and partnering with the best lenses manufacture Carl Zeiss
NEW CAPABILITIES: Costumize each pair for the costumer, either online, or at point of sale. Sell accessories with the first pair, temple pieces, second pairs to encourage intercheanging.
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THE BRANDING OF UNIQBROW: CREATIVITY AND COMUNITY BUILDING
ARTISTS: Collaborating with artists and musicians to build brand imagery and limited edition glasses.
SPORT: Connecting with active people, sponsoring sport events.
NON PROFIT: Giving back to the community through non-profit programs. Uniqbrow’s Campaign “One pair = One meal” with EDUCO.org
GLASSESLIMITED EDITION
ASIS PERCALES
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FASHION: Collaborating with fashion designers to create unique collections for their fashion shows and boutiques.
DESIGNER KRIZIA ROBUSTELLA
DESIGNER BRAIN & BEAST
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ONLINE: Focusing on excellence in costumer service.
INDEPENDENT OPTICIANS: Aligning with opticians that respect and curate the product.
FASHION - HIGH DESIGN BOUTIQUES: Outside the optical market, focused on being a complement for upcoming designers
EPHEMERAL EVENTS: Music festivals pop-up shops, events and markets that build the brand image.
POINT OF SALE: PROXIMITY TO CLIENT, EXPERIMENTING NEW CHANNELS
WWW.UNIQBROW.COM
EPHEMERAL STAND BREAD & BUTTER BERLIN
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CONCEPT SHOPS: Opening small spaces in diferent cities. Following other successful brands.
CONCEPT SHOP IN BARCELONAC/Montsió, 9 08002
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