dot stories dot brand campaigns examples
TRANSCRIPT
What are « dot brands »
• Approximately 600 brands requested, and were granted with the right to have their brand as a Top Level Domain.
• It is now possible for these brands to make use of that domain and create sites, such as :
• Home.barclays• History.bnpparibas
• An increasing numboer of brands is « active » and has content published on sites with a dot brand domain name
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OVERVIEW
CORE DOMAINSWEBSITE
2Private and Confidential – do not distribute - dotstories– [email protected]
BNPParibas’ history
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• History.bnpparibas and Histoire.bnpparibas• Via the dropdown menu on the top right, it’s possible to navigate from one domain to another
Mango’s instagram campaign
• Domain is a component ofa large plan, consisting in a hashtag, an iOS and android app
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Samsung play the challenge
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World Solar Challenge with Bridgestone
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• Domain is part of a larger campaign, supported by #BWSC2015
Zero tracas ( No Problem) MMA
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• Domain is based on a well known baseline• Supported on twitter and also a facebook app
