dotasia 2009 - asia online
Post on 14-Sep-2014
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.Asia your web address for Asian markets world wideTRANSCRIPT
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DotAsia OrganisationDotAsia is a not-for-profit organization overseeing the governance of the
".Asia" web address with a core mandate to promote Internet development and adoption across Asia. For more information please visit http://www.registry.asia
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Internet Usage in Asia today
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Fast Forward…
• Current growth already driven by the Asia Pacific region, with a 13.6% increase on a very large base
• The world's Internet population is expected to grow by more than 45 percent in the next five years, to reach 2.2 billion users in 2013. Most of the growth will come from the Asian market.- comScore
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Online Spending
In 2008, e-Commerce consumers in Asia spent an average of US$3,109 despite challenging economic conditions – Visa e-Commerce Consumer Monitor Q2-Q4 2008
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Market research firm Euromonitor International forecasts online sales in Asia Pacific expected to reach in excess of US$71 billion by 2012
While per capita online spending still remains highest in North America &Western Europe, throughout the next five years, the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the online consumers than they do today. Businesses must understand the dynamics of the shifting global online population to ensure that they are positioned to take advantage of emerging international opportunities. – Forrester Research
Online Spending (cont’d)
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The Asian Online Market
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Youth Market Luxury MarketAsia Loves Asia
• Median under 30• Educated & affluent• Gen Renaissance
• Admire west, love Asia• National love• Regional Asian Pride
• New Millionaire Boom
• Combined wealth of $9.5
trillion in Asia
• Cult of luxury BrandSource: MTV Asia - Asian Trends , Forbes.com, I love Asia Project
Source: Flickr - Thomas Debray
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BULK OF ASIA’S POPULATION
UNDER 30:FRIENDS MATTER: SOCIAL NETWORKINGCONTENT MATTERS: PEOPLE ARE MEDIA
CUTTING THROUGH MATTERS: RELEVANCE
Social media is a global phenomenon
If you are online you
are using social media
Asian markets are leading in terms of participation, creating
more content than any other region- Universal McCann
Source: MTV Asia "Being Young"
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• Asians giving new meaning to Asia– Although the word ‘Asia’ is of Western origin, its meaning has long
shifted from one associating with 12th century exploration or 19th colonialism, to one that is synonymous with vibrant economy, contemporary technology , holiday hot-spots and regional pride
• Google Keyword Tool - Global Monthly Search Volume for keywords containing the term ‘Asia’ exceed 17 million in July 2009
• Baidu.com – China’s leading search engine renders 9.3 million results for ‘Asia’
• Yahoo.co.jp – Japan’s search engine of choice renders 1,940 million results for ‘Asia’
Asia online
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What is .Asia?
o Simply put ‘.ASIA’ is the '.COM' for Asia• It is the leading edge web address for Asia and Asian markets worldwide.
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What are some .Asia domains out there?
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http://Honda.asia
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http://KeepWalking.asia
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http://LiveNation.asia
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http://apta.asiaAsia Pacific Tourism
Association
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http://Panasonic.asia
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Who Registers .Asia Domains?
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http://Studio10.asia-- Individuals --
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http://WeR.asia-- Small Medium Enterprises --
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http://DragonRadio.asia-- Communities --
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http://Seiko.asia-- Brands & Multinationals --
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Asian Netizens love to surf entertainment related websitesand
Asian entertainers love to .Asia their web address for fans across the region
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http://Avex.asia
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http://VivianChow.asia
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http://Absorb.asia
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http://ella.asia
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http://AngelaBaby.asia
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Why register a .Asia web address?
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#1 Because Asia is relevant to your content
http://digitalmedia.asia
http://gnome.asia
http://www.adrc.asia
BlueDot ASIAhttp://bluedot.asia
Is a mixture of biannual and art fair, is Korea’s first art fair equipped with both artistic quality and commerciality.
At 2009 BlueDot ASIA, due in June 20 to 25, around 80 artists from Asia will participate in to represent Asian arts and to display its possibilities through a variety of arts works, including paintings, photographs, and installation works, causing sensation in the Korean art community.
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#2 Because it’s cool
http://homan.asia
http://morimori.asia
http://hkaff.asia
http://parkingmovie.asia
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#3 Because having a .Asia web address improves search engine ranking
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#3 Because having a .Asia web address improves search engine ranking (cont’d)
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#3 Because having a .Asia web address improves search engine ranking (cont’d)
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THANK YOU!Leona Chen-Birkner
--- [email protected] ---
To register a ‘.Asia’ web address please visit one of our channel partners listed below
http://registry.asia/about/register.html
Come see more ‘.Asia’ domains in action at http://KeepClicking.Asia