USER GENERATED HARDWARE: The next consumer SuperPower? WE THINK SO: Follow the debate #UGH #DMFdbx2015

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TRAVEL. TECHNOLOGY. TENNIS. TRENDS

Entrepreneur

Strategist

Innovator

1

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We  believe  that  every  individual,  company  and  country    in  the  world  needs  to  not  only  think,  but  act  differently  to  keep  innova9ng  

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Daniel Isenberg

SO I HAVE ABOUT 12 MINUTES LEFT TO BE TOTALLY UNCONVENTIONAL AND TALK ABOUT !

USER GENERATED HARDWARE, the next consumer superpower?

#UGH

User Generated Content

> GLOBAL EXPLOSION OF UGC

UAE REGION SOCIAL

@dotnxtshare #DMFdxb2015

A long, long time ago.!I believed in fairytales. !!

Today, I believe in the human race, and !a shared desire to make the world a better !place !!

With technology ofcourse.

The Internet of Things

1. The trend driver

IoT describes a world where every day objects are connected and able to communicate

!1.Sensors !2.Networks!3.Data!4.RFID!5.Wireless!!!!!

1999

“ we would be able to track and count everything, and greatly reduce” waste, loss and cost

TECH

The first mover industries, adopting early use cases of IoT.

“Google closes $3.2 billion purchase of Nest”, February 2014

“Samsung snaps up SmartThings, embracing Internet of Things”, August 2014

20 Years from now, we will not be driving our own cars.

“We see a future that will have billions of connected devices with huge commercial applications. Our aim is to bring the complex technology into the hands of people so that it is simplified and enables them to produce something within minutes that used to take us decades to produce” —! Brian Krzanich, CEO, Intel INTEL EXPERT

Generation Z Pro-sumers !

2. Who are the future consumers?

GENERATION Z

CONNECTED

MAKERS

INSPIRED

AWARE

GENERATION Z

And while we were all blogging and typing in words, The future generation is making real life things to make the world a better place.

USER GENERATED HARDWARE !

3. When “things come together in a community ”

Ayah Bdeir - littlebits.cc - engineer, interactive artist and one of the leaders of the open source hardware movement

Kids at a school fair in Cape Town on Saturday…

CODING AND PROGRAMMING IS WHAT KIDS WERE STUDYING YESTERDAY !

!

DATA SCIENCE IS WHAT THE KIDS OF THE FUTURE IS STUDYING

4. So what is the relevance for Brands?

The iPhone and the iPhone App Store have unleashed a!wave of innovation in the mobile space

1. Add connectivity options!to an existing or new product and offer remote device management in the form of mobile apps.

A key!driver for buying connected!products is the novelty factor involved in!controlling it yourself, it is ideal for companies that want to differentiate themselves from their disconnected competitors

2. INCLUDING NEW INNOVATIVE SERVICE OFFERINGS TO EXISTING SERVICES THROUGH DATA

 “The  clear  divisions  that  used  to  exist  between  firms  and  consumers  or  firms  and  suppliers  are  increasingly  blurred:  we’re  all  (poten9al)  innovators  now”  

!

!

!

Thank You