Campaign Overview: Our campaign objective was simple: Create an authentic and fun campaign that gets high reach and engagement with Millennial Men 21-34 in the U.S. with a limited budget of only $5,000. To create an authentic, fun and engaging campaign, we decided to search for the right influencers to strategically partner with. We looked at trends and channels millennial men embraced, and Vine seemed like the perfect place to run this campaign. We found three popular millennial male Vine influencers, each in different parts of the country, who embodied the spirit of the brand and were not afraid to double down with some Double Barrel Shots.

Double Barrel Shots: “Double Down”

Campaign Performance: Our millennial male Vine influencers were able to bring Double Barrel Shots to life in an authentic, devilishly fun, and engaging way. With millions of brand impressions and tens of thousands of video actions, the campaign was a success. As of 6/10/2015: •  Over 6 million brand impressions (i.e. loops) •  Over 120,000 video actions (likes, re-vines, and comments) – 2% engagement •  Over 725 organic brand page likes After a successful initial test campaign, we are going to continue to seek out relevant influencers and propel the brand even further.

View full campaign here: https://vine.co/u/1156751875841142784

Double Barrel Shots: “Double Down”