This double page spread follows the conventions of double page spreads in pop magazines as Justin Bieber is well-known in the pop industry, and his image takes up the whole page; he is also showing direct address by making eye contact. As this double page spread is an interview, a pull quote is used as the title of the two pages, attracting readers, and making them want to read on. The article is written in columns, making it easy to read which is another convention of double page spreads, and the article sticks to red and black; eye-catching, but doesn’t put the readership off of reading the article. This double page spread looks similar to others in ‘top of the pops’, showing continuity and reinforcing the brand identity. The information promoting Bieber is also at the bottom, which is conventional.

The headline used on this page is a pull quote from the interview, ‘girls give me a headache!’. This tells the reader that in the article, Justin Bieber will be talking about girls and his opinions on certain girls; this would attract the attention of the target audience because they would be interested in this as Bieber is a good looking artist within the pop genre. Bieber giving his opinion on girls would also lead to the readers wanting to find out what he thinks. The exclamation mark gives off a sense of excitement, making the readership want to read it even more. When looking through this issue of ‘top of the pops, the audience would be attracted to reading this article because the word ‘girls’ would show mode of address to the audience, making girls want to read what has been said about them. A serif font has been used, as this is more feminine, reflecting the target audience and readership of the magazine. This font is commonly used in Top of the Pops, cementing their brand identity. It also makes it look like Bieber has written it himself, making it reliable. Red and black have been used for the title, making it matching with Bieber’s costume, and to the article. This title also suggests that Bieber is a bit stuck up and one-sided when it comes to girls, however, when you read into the article more, you find out that he actually says

‘sometimes they can give you a headache’.

The main image is of Justin Bieber, and takes up the whole of the right page. This image of Bieber directly addresses the audience as he is making eye contact, which draws the readership into the magazine. The mise-en-scene is very bright; he is wearing a black vest, red trousers, black shoes and a silver chain and bracelet. This shows his wealth, and reflects his star image. Bieber’s hair is spiked up the way teenage boys of his age would have it, showing that he’s down to earth and so his article is relatable. The colours of his costume are the same as the colour scheme for this article, helping the pages tie together. This long shot shows his pose on the chair; he is leaning back with one hand on the chair and one down, revealing his tattoo to the audience. Because Bieber is sitting on the chair backwards, this suggests his playfulness, represents his youth, and the fun genre of pop as a whole. The chair is see-through/colourless itself, so no attention from him or the article is taken away. This image also creates a more relaxed and informal feel to the interview as he looks calm and down to earth. This image also shows off Justin Bieber’s arm which are quite muscular and this shows of his more masculine side, and would attract the female target audience.

Another image on the page is in the middle of the article; this breaks up the text so it looks more appealing for the young audience to read. This image is a picture of Bieber and Gomez, his girlfriend at the time of this interview. Without even reading the article, this tells the audience that he will be talking about his relationship and this would interest the young audience because they would want to know all the gossip about their favourite celebrities. The caption with the image says ‘Biebs takes an easy stroll with Selena’ and this tells the audience a bit about the image. They called him ‘Biebs’ instead of his name, suggesting they are friendly with him.

The body copy within this article is in the form of an interview, and is written in three columns in a serif font because its easier to read. interviews are popular with pop fans because they get to find out the truth about their favourite celebrities, and all the gossip. A gap is left in-between each column; this helps the young audience to know when the line stops, and makes it generally easier to read. The style of this interview is question and answer, making it more fun to read and help the readership to imagine themselves asking the questions. The question is in red and the answer is in black, sticking to the colours of the article, and making it easy to differentiate between the question and the answer. The interview uses words that the audience can relate to such as ‘rebel’ and ‘annoying’, and this would appeal to the audience as they would easily be able to understand the text.

Other text on the page includes the standfirst, the text under the article, and the text by the main image. The standfirst under the title is in a red banner with a white font; Justin’s name is in bold and is capitalised, telling the audience immediately that this magazine have the biggest pop star with them, and they got to interview him. This piece of text says ‘Dating dramas, family feuds and coping with crazy fans – could good boy JUSTIN finally have gone a little bit bad?’. This gives the readership a sneak peek into what will be discussed in the interview, and tells them that the interview is jam-packed with information. Alliteration is used throughout the standfirst, making it more fun for the reader; a rhetorical question is also used, suggesting that Bieber may have gone bad – this would interest the readers and make them read the article. The small text going horizontally up the page next to the left column simply gives credit to the photographer. Underneath the image, a red arrow with white writing says ‘turn over for a swoontastic Biebs poster’; this directs the readership to the next page easily. ‘Swoontastic’ reflects the target audience and genre of the magazine, relating to the audience and making them feel like they can trust the magazine and see it as a friend. The poster would appeal to the readers because young girls like to decorate their bedroom walls with posters of their favourite celebrities.

At the top of the page, ‘exclusive interview’ is written in capital letters, expressing the importance of this. This tells the audience that they won’t find this interview in any other magazine, so they should read the article. This would interest the young target audience because it could mean they find out the gossip and information that there friends won’t.

The red box next to the interview on the left page says ‘dressing room demands’ as the title, and underneath says ‘Check out the stuff JUSTIN requests backstage on all his tour dates’, with a list underneath. This would interest the readership because they can get closer to Bieber, and find out more about him. His name is capitalised and in bold again, attracting the audience to read it because he is a big star.

The black text box at the bottom of the page says ‘SINGLE all around the world is out 4 February www.justinbiebermusic.com RADIO Listen out for Justin on the official chart, Sundays, 4-7pm, Radio 1’. This tells fans where to find his new single, whilst reminding us that the article is about promoting Bieber and his music.

Red, black and white are the dominant colours on this article; these are not the colours that were used on the contents page or the front cover of this issue. However, because most pop magazines use the same colours throughout, this shows the magazines individuality. These colours are eye-catching, so the audience wouldn’t miss the article; they also show the fact that Bieber is a young man, so girly colours could affect his star image. Red shows connotations of love, and the article is related to love. The fonts used are mostly serif on this double page spread and this is more feminine, reflecting the target audience of the magazine. This font is used throughout ‘top of the pops’, helping to maintain the brand identity.