FRANCE

&

OBJECTIVE

# To mark and promote the launch of its new Double Serum, Clarins aimed to strengthen the relationship with its female customers and to create a strong brand message for its new product

RESPONSE

ELLE France offered Clarins high visibility and interactivity through a 360° campaign involving:

# A beauty test for ELLE online visitors

# A product campaign including a promotional “mini-magazine” and advertisements on Europe 1 radio station

# A competition via Facebook

&

A 360° CAMPAIGN

PRINT WEB

RADIOSOCIAL

NETWORKS

# Creation of an 8 page mini-magazine# Advertorials

# 2 Editorial programmes# 45’’ dedicated ad

# Facebook competition

# Dedicated online space# Online premium formats

#BEAUTY TEST To strengthen the relationship between Clarins and its female consumers.

DEDICATED ONLINE SPACE

3. TESTING of the Double Serum product for

1 week

1. RECRUITMENT of beauty testers by way of a questionnaire produced in

collaboration with Clarins

2. SELECTION of 30 testers from amongst the ELLE beauty

test applicants

In the beauty section

#BEAUTY TEST To strengthen the relationship between Clarins and its female consumers.

4. ANNOUNCEMENT OF THE RESULTS from the beauty testers

DEDICATED ONLINE SPACE

# Editorial content dedicated to the Double Serum product

# Results of the beauty test: statements, statistics and word of mouth

# Links to the Clarins site with an exclusive ELLE offer: 1 free sample of a beauty care product or make-up with every order

Wide angle + Homepage takeover in the Beauty section

Interstitial

PREMIUM ONLINE ADS

#BEAUTY TEST To strengthen the relationship between Clarins and its female consumers.

ADVERTORIALS

RADIO SPOT

Dedicated 45’’ ad in out-screen broadcast

Listen 45''.mp2

4. ANNOUNCEMENT OF RESULTS from the beauty testers

#PRODUCT AND BRAND CAMPAIGN To form a brand message and increase awareness of Double Serum

MINI-MAGAZINE EDITORIALS RADIO PROGRAMMES

‘Les Experts Europe 1’:  ”How to naturally maintain youth capital?” including an interview with Caroline Debbasch , Scientific Communication Director at Clarins

“Code Barre” dedicated to beauty serums

Listen.mp2

Listen 2.mp2

Creation of an 8 page co-branded mini-magazine for ELLE and Psychologies subscribers, which was distributed at

Clarins sales points. The mini-magazine was written by ELLE

journalists.

Produced by Europe 1

#FACEBOOK COMPETITION

6,660 participants in

15 days

DEDICATED FACEBOOK SECTION

To guarantee greater visibility for Double Serum and to ensure the event goes viral

Competition concept:Users had to answer questions on the composition of Double Serum to have the chance to win a year’s supply of Clarins products.

On ELLE’s Facebook page

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39