Douglas Rouse

Corporate Partnerships Director

Save The Children

SAVE THE CHILDREN douglas rouse, corporate Partnerships director

The INVESTMENT opportunity

6 million children eligible

72,000 Junior ISAs taken up in first 5

months

TARGET: 5 MILLION+ CHILDREN

The concept:

Save the children junior isa

• A sector wide product – the power of a united voice

• A donation is made to Save the Children for every Junior ISA taken out

• For every year the ISA is renewed, a further donation is made

• Partnership is supported by examples of how Save the Children benefits

your local area

Benefits to you Drive customer acquisition

Drive customer retention

Give your customers a reason to be loyal

The opportunity to associate your brand with your local community

Differentiate yourself from banks - this would be a USP in the market place

An incredible PR opportunity and powerful marketing vehicle

case study: British Heart Foundation and

Birmingham midshires

• Heartbeat 30 account – launched in 2000

• Total Heartbeat 30 Day accounts: £82million in 18

months

• 100’s press articles in financial, marketing, regional

and national press

case study: IKEA

To date, in partnership with

Save the Children, Ikea have

sold 47,500,000 products

Why save the children?

• Save the Children is the world’s leading independent organisation for children. We work in more than 120 countries including the UK

• We save children’s lives, we fight for their rights and we help them fulfil their potential

• We are leaders in our field with a track record of success delivering long-term sustainable change for children

• We are a leading emergency response agency for children

The need

• Every 4 seconds a child under 5 dies needlessly from easily preventable or treatable diseases

• In the UK, 1 in 4 children live in poverty

• Around the world 67 million primary school aged children still do not go to school

Our work in the uk

FAST

Families and Schools

Together.

ESLP!

Eat, Sleep, Learn, Play!

Save the Children in 2012

26

Save the Children uk presence:

Six regional offices: London, Manchester, Glasgow,

Edinburgh, Cardiff and Belfast

Current UK Programmes

Retail regions - 130 retail outlets across the UK

Volunteer supporter regions – 400 active supporter

groups across the UK

The power of our brand

Generate news On average per month we generate over 500 pieces of coverage across print, broadcast and online with a reach of over 85,000,000 and a PR value of over £2 million

Giving your company enhanced reputation: 92% of companies cite reputation as key reason for their corporate partnerships, up 13% from 2010*

93% brand awareness in the UK

210,000+ Facebook fans 26,000+ Twitter followers

Product differentiation & uplift: 21% uplift in sales in the UK through IKEA’s soft toy campaign 2011 – 47.5 million products sold worldwide

Brand positioning:

Mothercare’s partnership

with Save the Children

reinforces it’s position as

a leading retailer for

mums-to-be and parents

of young children in the

UK and around the world

Our partnership philosophy

• We identify and develop high-value, industry-leading partnerships to raise funds for children

• We build strategic, long term, mutually-beneficial partnerships

• We deliver clear value and business benefits to our partners as well as raising significant funds and

awareness for Save the Children

• We work with companies to develop truly tailored partnerships

Next steps

We will work as a group to define the best model to

take forward

d.rouse@savethechildren.org.uk

By working together we can transform children’s lives

thank you!