dovetail services aditus presentation
TRANSCRIPT
Kyle Smith – Managing Director
Established in 1993
3 for £1 DD
Model
Fixed Rate CPA Sales Gen
Inbound Free
Issues
Newspaper Subs
Located in the Heart of the City of London
Employing State of the Art Technology
The Aditus Publishing Client Base
Internal Data Limitations for
Clients
What to do?
The Risks of External Data Purchase
Is this the Correct Audience?
The Aditus Sales Generation Programme
How Aditus Acquires Highly Targeted Leads
A Controlled Test Period
Ongoing Campaign Optimisation
Telephone Surveys
Online Surveys
Contact Rate
Return on Investment
Conversion Rate
Sales
All Activity Run at a Fixed CPA!
1.2 Million Leads
750,000Contacts
150,000 new
Subscribers