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Down & Dirty Video: Practical strategies for producing engaging E-Learning video on a budget Greg Owen-Boger Vice President & Trainer ©2008

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Down & Dirty Video:Practical strategies for producing engaging E-Learning video on a budget

Greg Owen-Boger

Vice President & Trainer

©2008

• E-Learning is here to stay

• Producing video can be challenging

• Being on camera is challenging

However…• Video isn’t as mysterious as we think

• New technologies make it easier

As We Know…

Practical hands-on strategies for producing talking head videos on a budget

Today’s Goal

Agenda

Video Production Basics

Engaging Learners on Camera

Which should we address first?

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

1. Start with a well-planned instructional design with clear goals & learning objectives

2. Consider your brand

Video Production Principles for E-Learning

• Identify video opportunities to support #1

• Shoot video consistent with #2

• Eliminate distractions from both

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

• You may not need expensive professional equipment

• Fancy features do not necessarily help you meet your goals

• Professional cameras are complicated

Camera Principles

• Standard vs. high definition• Media storage & communication with

editing software• SD card

• Tape

• Hard drive

• DVD

• USB

• Cable

• Audio quality & capture method

Camera Type Considerations

• Placement

• Angle

• Framing

• Headroom

• Looking room

• Tilt

Camera Basics

http://youtu.be/Im-d5sFe2GQ

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

• Try to flatter• Accentuate the positive

• Reduce the negative

• Avoid • Overhead light

• Natural light

Lighting Principles

3-point lighting

Controlling the Light

http://youtu.be/wC0V9nA_Iic

Professional grade

Lighting Options

Consumer grade

Recommendation:

•Adjust distance of light source

•Use diffusion material

Be aware of:

•Harsh shadows

•Color of the light

Light Intensity:The strength & brightness of the light

Be Aware Adjust

Bags under eyes & double chins

Add a dim up-light under the chin to reduce shadows

Glare from glasses Move lights up & back

High contrast on darker skin tones

Add more diffusion

Shine from bald headsMove lights down & out placing less emphasis on top of head

Thinning hairMove lights down & eliminate back light placing less emphasis on top of head

• Adjustments may have adverse effect somewhere else

• Choose your battles

Beware

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

• Clear audio is often more critical than quality of video

• Many cameras lack good audio capabilities

• External microphone may be necessary

Audio Capture Principles

• Options• Plug into camera if possible

• Capture audio through computer

• USB vs. analog

• Synch with master audio track when editing

Using External Microphones

• Not in the shot

• Distance from subject to capture natural volume level

• No shadows

Microphone Placement

MIC

Identify room noise

•Hum of HVAC, printers, computer fans

•Phones & other electronics

•White noise & sound bounce

Beware: Before You Shoot

Eliminate distractions

•Turn off what you can, muffle what you can’t

•Soften walls and floor with acoustic foam, draperies, carpeting

Place keys in the refrigerator as a reminder

Internal noise• People

• Phones

• Footsteps

Reshoot if Distractions Exist

External noise• Trains & traffic

• Car horns

• Sirens

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

Where in the building?• Quiet, low traffic

• Controllable light

• Large enough to accommodate equipment

Principles for Setting Up Your Studio

Location Considerations

Natural habitat

• Office

• Out in the field

Studio

• Branded

• Green screen

Setting Up Your Studio

SetDecoration

•Try for balance & harmony

•Eliminate distractions

•Connect with your brand

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair & Complexion

Editing

• Be appropriate for your brand

• Flatter your body & face

• Eliminate distractions

Principles of Wardrobe, Hair & Complexion

Do

•Choose solids

•Contrast with other clothing & surroundings

Wardrobe

Don't

•Wear patterns or narrow stripes

•Wear too much white

•Choose fabrics with too much shine

• No fly-aways

• Keep it off the face

Hair

Video & lights create shine, blotches, uneven tone, make pale skin paler & dark skin darker

Recommendation:Use powder often to even out tone & reduce shine, especially on nose & forehead.

Complexion

Agenda

Video Production Basics

Engaging Learners on Camera

Camera Type, Placement, Angle & Framing

Lighting that Flatters

Audio Capture

Setting Up Your Studio

Wardrobe, Hair and Complexion

Editing

• Just because you can doesn’t mean you should

• Keep things simple

Principles of Editing

• Exports/works with course-building software, SCORM, LMS

• Import variety of video & image formats

• Run multiple video & audio tracks

• Edit sound including noise reduction

• Add text & titles

Features to Look For

Editing Software

Agenda

Video Production Basics

Engaging Learners on Camera

Find Your Focus. Be Yourself. Only Better.

Identify Who You Are Talking To

Be Conversational, Not Scripted

Be Clear & Concise

• Being on video is unnatural & stress inducing

• Racing mind, nervousness, strange speech patterns, facial ticks, dry mouth

• Others are looking at you now & later

• Learners must be (feel) engaged

• You must appear & sound natural while still being

• Knowledgeable, professional, real, credible, honest

Key Principles

Agenda

Video Production Basics

Engaging Learners on Camera

Find Your Focus. Be Yourself. Only Better.

Identify Who You Are Talking To

Be Clear, Concise, Conversational, Not Scripted

Only better.Be yourself.Find your focus.

Agenda

Video Production Basics

Engaging Learners on Camera

Find Your Focus. Be Yourself. Only Better.

Identify Who You Are Talking To

Be Clear, Concise, Conversational, Not Scripted

Speak to one person

Friendly relationship

Solid eye contact to camera

Be Specific andGet Personal

Terry Gsell, Director

http://youtu.be/P2p2I_MPing

Agenda

Video Production Basics

Engaging Learners on Camera

Find Your Focus. Be Yourself. Only Better.

Identify Who You Are Talking To

Be Clear, Concise, Conversational, Not Scripted

• Well-thought-out & detailed instructional design is critical

• Sounding spontaneous is necessary for learner engagement

• Instructor must know & understand the content 100%, but not recite a script

Principles of Sounding Conversational

• Follow the instructional design

• Deliver the learning objectives

• Be clear & concise

• Engage your friend through the camera

• And sound conversational?

So… How Do You

Create Notes and Improvise Around Them

Refer to sample script, page 7

http://youtu.be/wzsAezUbAvQ

The Process

• Do not use a teleprompter

• Learn to sneak a peek

• Be patient & ask it of others

• Take breaks

• Break it down into manageable clips

• Understand what can be edited & what can’t

• Do as many takes as it takes

• Do not settle for just OK, but do not strive for perfection either

Other Recommendations

Agenda

Video Production Basics

Engaging Learners on Camera

Greg Owen-BogerVP & Trainer

[email protected]

773-256-9406

http://www.linkedin.com/in/gregowenboger

©2008

www.turpincommunication.com