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Deconstruction of Download magazine

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Page 1: Download deconstruction

Deconstruction of Download magazine

Page 2: Download deconstruction

Layout:- Looking at the Z read of it, we first see the prominent masthead, then the image of the band, then the “Running From Lions” cover line. - The masthead is placed in front of everything because the magazine is not yet well known enough to rely on being recognised when the masthead cannot be seen-The banner across the top fits with the style of the rest of the cover, but is used as a hook to draw readers in-The cover lines are on the left as that’s how people naturally read when they look at a page- Although there is a variety of fonts used, there is a theme to it; the same font was used for the names of bands, a different font used for cover lines and general information, and unique fonts were used for the masthead and main article cover line

Image:- The lead singer is at the front with all the other members behind her, connoting the important of her over the others- It’s a full-length shot, so we can clearly see each member and their expressions- The mise-en-scène shows how the style of clothes can affect the picture: here they are wearing punk rock style clothes, such as skinny jeans, band t-shirts and hoodies, Converse shoes and shirts; as well as having hair which is seen as particularly rock styled (straightened, big fringes etc.) - As the picture is clearly outdoors, it fits with the house style of the other photos, taken in a forest and park. - All of them are smiling and laughing, connoting happiness and youthfulness, as well as them having fun

Colour:- The colour scheme is red, white and black which is more sophisticated than the colours used in other genres of magazine e.g. pop- The contrast in the purity of white against the darkness of black works well to create a punk rock atmosphere, whilst the dark red connotes energy and confidence- The main cover line is in white, suggesting there is an element of purity about the band

Audience:- The magazine is aimed at fans of certain bands, due to how many of them are mentioned - The colours and style of music suggest the audience is more mature than, for example, the audience of a pop music magazine which uses bright colours and simpler language- The hook of free posters will obviously appeal to the audience

Page 3: Download deconstruction

Layout:- The contents page is clearly and professionally laid out, making it easy for readers to find what they want to read- The article titles are in categories so it’s easy to jump to the reader’s desired story- The editorial profile is at the beginning as it introduces the first issue of the magazine

Image:- The only image on the page, so it stands out- Forest scene; house style of outdoor shots and the Devon theme- All models looking at the camera, looking relaxed and happy - The lead singer at the front, connoting the importance of her over others- Sitting down in forest - calmness, openness- Happy expressions - youthfulness, happiness

Colour:- Same colour scheme of red, white and black as the front cover, with extra colour of the green in the picture- Used the same colour title as masthead to link them- The article titles were originally red but white stands out more- There is a red and black border around picture to emphasise it and link it to the colours on the front cover

House style:- Continuation of the masthead, in abbreviated version using the same font and colour- The same font is used for all other titles- Same colour scheme- Same font and style of writing usedText:- “Hello, and welcome” -

friendly to draw the audience in- The text is informal and friendly- Opinionated - “we can hardly contain ourselves” showing they’re also fans of the bands- Asserting dominance - “we think will soon be making it big”, saying their opinion is worth it

Audience:- Fans of specific bands, due to them being highlighted - A lot of bands are mentioned; appealing to specific fanbases- The statement “on all your favourite bands” is showing that they are assuming they know who the readers favourite bands are

Page 4: Download deconstruction

Layout:- Similar style to contents page with the image on the right and text around it- Prose surrounds the image but is slightly broken down by the quote: implying intelligent audience- Introductory paragraph at the beginning to give context to the readers - Extra feature to get to know the band as they are featured as a new bandImage:- Brighter colours than the other shots, connotes more energy and happiness- All sitting looking relaxed but with a big of attitude, following the forms of a punk rock band- Lead singer sitting higher up than everyone else- All sitting different, connoting independence and not following the conventions of a photo-shoot- All making eye contact except one, could suggest rebellious side

Colour:- Same colour scheme of red, white and black used as the rest of the magazine, with a slightly more colourful picture- The title quote is white as it stands out the most and draws attention to the picture- The extra feature and “cover story” title is the same shade of red as the masthead, to link them all together

House style:- The article uses the same colours as the contents page and front cover- The same font and style of writing is used - The band is mentioned throughout the whole magazine, to draw attention to this article- Looking at this article after the front cover and contents page, we can clearly see that they are from the same magazine

Text:- The text is informal and positive towards the band; “Yes, 2012 was a good year for them”- Very positively predicting of the band: “We see big things in the future for this little band from Devon”- Whist being informal, the text is also informative; “debut album Come To Life was released last week …”

Audience:- The article directly appeals to fans of other bands by mentioning Paramore and You Me At Six, 2 very popular bands. By comparing Running From Lions to them, they are creating big expectations for them- They use the quote about You Me At Six in the title, meaning fans of them will want to read the article