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DeBono's Concept Fans

Workshop on De Bonos Concept Fan: A tool to help ensure youve made a thorough search of the concept spaceJonathan Weaver & Darrell KleinkeUniversity of Detroit Mercy ME Department & [email protected] [email protected]

UDM is a member of the Kern Entrepreneurial Engineering Network

#Venturewell open 2015 weaver kleinke1

Referencesde Bono, Edward, Serious Creativity, HarperCollinsBusiness, 1996.de Bono, Edward, Think! Before Its Too Late, Vermillion, 2009.http://www.teachingexpertise.com/e-bulletins/creative-thinking-tools-classroom-two-6463Powerpoint timer from http://www.a6training.co.uk/resources_powerpoint.php


Workshop OutlineActivity 1: (Individual) Brainstorming exerciseConcept generation toolsIntro to Concept FansActivity 1: (Groups) Develop a Concept Fan Activity 2: (Groups) Brainwriting-like exerciseReport-OutsComments/Feedback/Suggestions/Q&A


Activity 1: Brainstorming Exercise(individual)You will be given 3 minutes to individually brainstorm ideas to address a problem we will reveal momentarilyRemember rules of brainstorming (but today its to be done individually, not as a group)Please put each idea on its own YELLOW sticky note


Todays ProblemHow to Instill the Entrepreneurial Mindset in Engineering Undergraduates

IDEA

3 minutes


Most of engineering education focuses on detailed design todays workshop relates to concept developmentConcept DevelopmentSystem-Level DesignDetail Design

Testing and RefinementProduction Ramp-Up

Product LaunchMission StatementProductPlanning


Concept Development PhaseEstablishTargetSpecificationsIdentifyCustomerNeedsAnalyzeCompetitiveProductsGenerateProductConceptsSelect aProductConceptRefineSpecificationsPlan RemainingDevelopment Project

PerformEconomicAnalysis

Mission StatementDevelopment Plan


We typically teach many concept generation techniquesBiomimicryPainstormingFunctional DecompositionAxiomatic DesignEthnographyTRIZLateral BenchmarkingDe Bonos Six Hats

De Bonos Concept FansBisociationBlue Ocean StrategyNine WindowsDe Bonos ProvocationTrimmingBrainwriting

#Venturewell open 2015 weaver kleinkeWe require 100+ concepts before proceeding with concept screening and selectionWhat to do with so many ideas?Did we miss anything?8

A concept fan is an idea generator, breadth expander, and an idea organizerIdea Generator:A method for increasing the number of ideas.

Breadth Expander:A systematic way to broaden the types of ideas.

Idea Organizer:An approach to group and categorize ideas according to broader concepts.

#Venturewell open 2015 weaver kleinkeLets use this example to illustrate: You want to attach an object to the ceiling in a room of typical height. You plan to use a stepladder but cannot find one.

What do you do?

#Venturewell open 2015 weaver kleinkeYou might generalize the idea of the stepladder and recognize the underlying concept is raise me off the floor

StepladderRaise me off the floor

IDEACONCEPTAttach object to ceilingObjective

#Venturewell open 2015 weaver kleinkeSeveral alternative ideas might arise to satisfy the concept of raise me off the floor


IDEACONCEPTStand on tableHave someone lift meJumpAttach object to ceilingObjective

#Venturewell open 2015 weaver kleinkeYou may recognize that an even broader concept is at work reduce object to ceiling distance


IDEACONCEPTStand on tableHave someone lift meJumpAttach object to ceilingObjectiveReduce object to ceiling distanceBROAD CONCEPT

#Venturewell open 2015 weaver kleinkeNotice the difference when you think about WHY an idea is part of a broader concept, compared to thinking about HOW a concept can be executed.


IDEACONCEPTStand on tableHave someone lift meJumpBROAD CONCEPTReduce object to ceiling distanceAttach object to ceilingObjectiveWhy does this idea help?

How can this concept be executed?

#Venturewell open 2015 weaver kleinkeThe Concept Fan may growFrom right to left, by asking how ELSE might a concept be executed?


IDEACONCEPTStand on tableHave someone lift meJumpBROAD CONCEPTReduce object to ceiling distanceUse stiltsMake me taller

Attach object to ceilingObjectiveHow?

How?

#Venturewell open 2015 weaver kleinkeThe Concept Fan may growFrom left to right, as a new idea pops up, ask why is (or isnt) the idea part of the broader concept.


IDEACONCEPTStand on tableHave someone lift meJumpBROAD CONCEPTReduce object to ceiling distanceMake me taller

Lengthen arm with stickAttach object to ceilingObjectiveWhy does this help?

Why does this help?

#Venturewell open 2015 weaver kleinkeThe Concept Fan may growUp and down, left and right


IDEACONCEPTStand on tableHave someone lift meJumpBROAD CONCEPTReduce object me to ceiling distanceUse stiltsMake me taller

Lengthen arm with stickAttach object to ceilingObjectivePropel object toward ceiling.

#Venturewell open 2015 weaver kleinkeApproach #1: Developing a concept fan from scratchWrite down your purpose or objective on the right sideMove from right to left, thinking of broad concepts, approaches, or directions that would meet the objectiveContinue right to left, using broad concepts to spawn alternatives by asking how can this concept be accomplished?As the idea list grows, look for new concepts by asking why are these ideas grouped together? and Is there a better or different concept here? If so, work left to right to explore.

A partial example follows

#Venturewell open 2015 weaver kleinkeFirst, the broad concepts are thought up and listed

IDEACONCEPTBROAD CONCEPTCope with a water shortageObjectiveReduce consumptionIncrease supplyDo without

#Venturewell open 2015 weaver kleinkeNext some concepts for some of the broad concepts are listed

IDEACONCEPTBROAD CONCEPTCope with a water shortageObjectiveReduce consumptionIncrease supplyDo withoutIncreased efficiency of useReduced wasteDiscourage useEducationNew sourcesRecyclingLess wastage from sourceEducationStop water-using processesSubstitute other substancesAvoid need to use water

#Venturewell open 2015 weaver kleinkeFinally ideas for the various concepts are developed

IDEACONCEPTBROAD CONCEPTCope with a water shortageObjectiveReduce consumptionIncrease supplyDo withoutIncreased efficiency of useReduced wasteDiscourage useEducationNew sourcesRecyclingLess wastage from sourceEducationStop water-using processesSubstitute other substancesAvoid need to use waterMeter waterCharge for water useRaise charge for water useWater only obtainable from public sourcesWater only at certain timesPut a harmless bad smell into the waterRestrict discretionary usePublish names of heavy usersThreaten to ration water

#Venturewell open 2015 weaver kleinkeRemember the fan may grow left to right also!Obviously only a portion shown here.21

Approach #2: Developing a concept fan from a list of ideas This approach applies when you already have a list of ideas to start with, and want to organize those ideas and ensure a wide breadth of ideas have been considered (typically even more ideas are generated in this process)

#Venturewell open 2015 weaver kleinkeLets create a concept fan from your brainstormed ideasForm groups of (?) and organize your ideas from the brainstorming activity into a concept fanPlease use the BLUE MARKER to draw your fanIf any new ideas emerge, please capture them on BLUE BLUE STICKY NOTES

#Venturewell open 2015 weaver kleinkeHow to Instill the Entrepreneurial Mindset in Engineering Undergraduates

15 minutes

NEW IDEAWhy does this idea help?

How can this concept be executed?

#Venturewell open 2015 weaver kleinkeA quick intro to brainwriting

Source: http://www.lematpercorsi.com/wp-content/uploads/2012/12/brainwriting.gif

#Venturewell open 2015 weaver kleinke

NEW IDEABrainwriting-like round 2

5 minutes


NEW IDEABrainwriting-like round 1

5 minutes


Is there a team willing to report out on their process and results?

3 minutes

#Venturewell open 2015 weaver kleinkeDiscussion questionsDid the concept fan help you organize your many ideas?Did so organizing your ideas help you understand the underlying thinking behind an idea?Did understanding the thinking behind an idea help you get new ideas?Did clustering the ideas by concept and broad concept help you identify entirely new solution concepts (categories of solution)?Other thoughts?

#Venturewell open 2015 weaver kleinkeSlides available at:http://weaverjm.faculty.udmercy.edu/fileshare/cf.pdf

#Venturewell open 2015 weaver kleinke

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