LAZARIDIS SCHOOL OF BUSINESS & ECONOMICS

Applied Business Research Project

Organizations Benefit as Students Learn by Doing• Every year more than MBA students provide research and consulting services

to over client organizations.

• While students apply classroom learning, organizations benefit from the consulting and research outputs.

• Each team of five students devotes a total of , hours of applied research and consultation to address a strategic management issue on behalf of their sponsoring client.

• Participating organizations represent a range of industries, from start-up businesses to large corporations, non-profit organizations and government departments. Over projects have been completed to date.

Top Notch MBA Students• Students participating in the Applied Business Research Project completed at

least half of the MBA program and possess, on average, year’s work experience.

• Participants are graded on the degree to which they provide value to their clients.

• Students have participated in workshops providing project management, team-building, consulting and research skills.

• Teams complete projects over a six-month time frame, with regular progress reports. Projects are conducted under the guidance of faculty, resulting in a final report and presentation.

“Lazaridis MBA students continueto provide valuable data year after year, from determining the Region of Waterloo

International Airports economic impact to compiling a Comparative Market Analysis of Waterloo Region, Hamilton and London Area’s. Each piece has helped our Airport build a stronger business case which in turn helps our community attract and retain air service. The calibre of students and quality of their work is nothing short of excellent.”

Chris Wood, BA, MBA General Manager of Region of Waterloo International Airport

WILFRID LAURIER UNIVERSITY WATERLOO | Brantford | Kitchener | Toronto

LAZARIDIS SCHOOL OF BUSINESS & ECONOMICS

Wilfrid Laurier University

University Avenue West, Waterloo, Ontario, Canada N L C wlumba@wlu.ca

lazaridismba.ca WILFRID LAURIER UNIVERSITY WATERLOO | Brantford | Kitchener | Toronto

Confidential and Cost-Effective• All projects are confidential. The student team and their supervising professors enter

into a confidentiality agreement.

• Clients pay a sponsorship fee of per project to the university as the project progresses. Pre-approved out-of-pocket expenses for the students are also reimbursed by the client.

To learn more about how Lazaridis MBA student consulting projects can benefit your organization, please contact:

Christopher Maziarz, Co-ordinator, Special Projects & Research cmaziarz@wlu.ca T x

Partnering Organizations

“The student team’s investigation, andsubsequent insight into our industry, have resulted in well-considered conclusions and

recommendations for our business, and provided valuable discussion points for future business development. The team’s professionalism, commitment to deadlines and serious dedication to the project were evident throughout. We believe it has been a valuable experience for all involved.

Valerie Stensson VP, Marketing & Purchasing Sheridan Nurseries

organizations have participated in the Applied Business Research Project including such notable as:

Manulife Financial

Grand River Hospital Corporation

Sheridan Nurseries

Royal Bank Financial Group

Raytheon Canada Limited

Unilever-Lipton Inc.

Kitchener-Waterloo Symphony

Shoppers Drug Mart Corporation

Purolator Canada

Easter Seals Ontario

Greater Toronto Airport Authority

Linamar Corporation

Canadian Nursery Landscape Association

Canadian Baseball Hall of Fame & Museum

Walmart Canada