/

(Act-utilitarianism)

(Rule-utilitarianism)

(intrinsic)

(Respect)(Capacity to choose)

/

(Capacity to choose)

/

2008

/--

unjust

laissez-faire

legitimacy

/

`

10%20033,000201223,40010%200370,0002012288,80030%()

6000

/-

(marketing)(4Ps) (product)(price)(promotion)(place)

5

VS

c. DarkieDarlie

/--

6000

76.406.015.304.524.513.79

3003056

SAS(Jim Goodnight)---50,000

20115120

/

42 -->

.....

2011250(G250)100(N100)95%G25064%N100200814%11%

10 ISO 26000

2012603201110008004798

(precautionary approach)

IWAY1. IWAY

2. IWAY

3.

4.

/

The Body Shop

Trading With Principles

1991

/ Corporate Citizen

Anita RoddickValues Report